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HOW CARDEKHO IS DRIVING FORWARD WITH EMPATHY
BY Ritika Raj
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REWRITING THE RULES OF BEAUTY
BY Mitaksh Jain
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TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR
BY Ritika Raj & Simran Sabherwal
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MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
BY DIPALI BANKA
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THE CASE FOR A PAYWALL FOR DIGITAL ACCESS TO NEWS
BY DIPALI BANKA
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THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
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'PEOPLE ARE SPENDING MORE TIME WITH NEWSPAPERS DURING LOCKDOWN'
BY TEAM IMPACT
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HERE’S TO INDIA’S FIRST RESPONDERS
BY DIPALI BANKA
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FEMINA RESEARCH REPORT: TELLING BRANDS ALL THEY NEED TO KNOW ABOUT WOMEN
BY Eularie Saldanha
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‘WE WILL BE PURELY DIGITAL’
BY Srabana Lahiri

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‘INDIAN TERRAIN’S ONLINE SALES HAVE INCREASED OVER 10X’

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Manish Bandlish, MD, Mother Dairy speaks to Neeta Nair, Associate Editor, IMPACT