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MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
BY DIPALI BANKA
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THE CASE FOR A PAYWALL FOR DIGITAL ACCESS TO NEWS
BY DIPALI BANKA
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THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
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'PEOPLE ARE SPENDING MORE TIME WITH NEWSPAPERS DURING LOCKDOWN'
BY TEAM IMPACT
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HERE’S TO INDIA’S FIRST RESPONDERS
BY DIPALI BANKA
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FEMINA RESEARCH REPORT: TELLING BRANDS ALL THEY NEED TO KNOW ABOUT WOMEN
BY Eularie Saldanha
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‘WE WILL BE PURELY DIGITAL’
BY Srabana Lahiri
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‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
BY DIPALI BANKA
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‘ENTREPRENEURS MUST CREATE A STRONG RIGHT TO WIN’
BY Srabana Lahiri
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‘PEOPLE HERE CONSIDER HYUNDAI AS AN INDIAN CONGLOMERATE, NOT KOREAN’
BY IMPACT Staff

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Adhish Zaveri of Shaadi.com says advertising is not charity, can't focus on goodwill alone.