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REWRITING THE RULES OF BEAUTY
BY Mitaksh Jain
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TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR
BY Ritika Raj & Simran Sabherwal
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MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
BY DIPALI BANKA
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THE CASE FOR A PAYWALL FOR DIGITAL ACCESS TO NEWS
BY DIPALI BANKA
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THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
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'PEOPLE ARE SPENDING MORE TIME WITH NEWSPAPERS DURING LOCKDOWN'
BY TEAM IMPACT
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HERE’S TO INDIA’S FIRST RESPONDERS
BY DIPALI BANKA
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FEMINA RESEARCH REPORT: TELLING BRANDS ALL THEY NEED TO KNOW ABOUT WOMEN
BY Eularie Saldanha
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‘WE WILL BE PURELY DIGITAL’
BY Srabana Lahiri
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‘WE BROUGHT BHARAT AND INDIA CLOSER THIS FESTIVE SEASON’
BY DIPALI BANKA

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Suraj Vazirani of The Beauty Co. explains the role of marketing in the business journey of the brand