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IKEA: AT THIS POINT WE ARE NOT WORRIED ABOUT COMPETITION
BY Imran Fazal
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HOW CARDEKHO IS DRIVING FORWARD WITH EMPATHY
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REWRITING THE RULES OF BEAUTY
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TIME FOR BRANDS TO ADD VALUE TO CONSUMERS: HEMANT MEHTA, KANTAR
BY Ritika Raj & Simran Sabherwal
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MARKETERS NEED TO SEGMENT APP USERS, SAYS SHUBHAM JHA OF ADJUST
BY DIPALI BANKA
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THE CASE FOR A PAYWALL FOR DIGITAL ACCESS TO NEWS
BY DIPALI BANKA
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THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
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'PEOPLE ARE SPENDING MORE TIME WITH NEWSPAPERS DURING LOCKDOWN'
BY TEAM IMPACT
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HERE’S TO INDIA’S FIRST RESPONDERS
BY DIPALI BANKA
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FEMINA RESEARCH REPORT: TELLING BRANDS ALL THEY NEED TO KNOW ABOUT WOMEN
BY Eularie Saldanha

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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra

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‘CONTENT IN VERNACULAR LANGUAGES IS ON THE CARDS’

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WHY RENEE FEELS THE PANDEMIC HELPED THE BRAND

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Shashank Lanjekar of Taproot Dentsu on Facebook 'Rizwan' campaign