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Impact Feature
ZEE-SONY: A MERGER OF THE TITANS
BY TEAM IMPACT
Cover Story
NTO 2.0 TO BACKFIRE ON CONSUMERS?
BY Archana Khatri Das
Cover Story
THE NEW MEDIA POWERHOUSE
BY Javed Farooqui and Christina Moniz
Talking Point
WHY SONY IS BETTING BIG ON FOOTBALL FEVER
BY SONAM SAINI
Spotlight
THE INDIA-AUS SERIES WILL BE A WIN-WIN FOR ALL STAKEHOLDERS: RAJESH KAUL
BY SONAM SAINI
Talking Point
OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
BY Ronald Rodrigues
Talking Point
OUR IDEA IS TO BUILD A SPORTS COMMUNITY IN INDIA: NEVILLE BASTAWALLA
BY Arpita Mukherjee
Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee
Cover Story
TV: TIME WELL SPENT
BY Arpita Mukherjee
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

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Arnab Roy of Coca Cola talks to Neeta Nair of Impact Magazine about the new Coke Studio Bharat