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ZEE-SONY: A MERGER OF THE TITANS
BY TEAM IMPACT
Cover Story
NTO 2.0 TO BACKFIRE ON CONSUMERS?
BY Archana Khatri Das
Cover Story
THE NEW MEDIA POWERHOUSE
BY Javed Farooqui and Christina Moniz
Talking Point
WHY SONY IS BETTING BIG ON FOOTBALL FEVER
BY SONAM SAINI
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THE INDIA-AUS SERIES WILL BE A WIN-WIN FOR ALL STAKEHOLDERS: RAJESH KAUL
BY SONAM SAINI
Talking Point
OTT partnerships and brand integrations are new line of business: Sameer Saxena, CCO, TVF
BY Ronald Rodrigues
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OUR IDEA IS TO BUILD A SPORTS COMMUNITY IN INDIA: NEVILLE BASTAWALLA
BY Arpita Mukherjee
Spotlight
SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee
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TV: TIME WELL SPENT
BY Arpita Mukherjee
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HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE

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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

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