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Spotlight
‘FOUR OUT OF TAMIL NADU’S TOP FIVE SHOWS BELONG TO STAR VIJAY’
BY SIMRAN SABHERWAL
Spotlight
‘WE WERE BORN IN BANGALORE, BUT TO THRILL THE NATION’
BY SIMRAN SABHERWAL
Interview
‘WE HAVE BEEN STEADFAST IN OUR REGIONAL AMBITIONS FOR OVER 15 YEARS’
BY SIMRAN SABHERWAL
Interview
WHY LICIOUS IS ALL ABOUT THE LOVE OF MEAT
BY SIMRAN SABHERWAL
Spotlight
‘AT CNN, WE WORK FROM AN INSIGHT LED SALES PERSPECTIVE
BY SIMRAN SABHERWAL
Interview
‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’
BY SIMRAN SABHERWAL
Interview
‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’
BY SIMRAN SABHERWAL
Interview
TRUST IS THE NEW CURRENCY OF BRAND DIFFERENTIATION: SHASHANK SRIVASTAVA
BY SIMRAN SABHERWAL
Interview
‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’
BY SIMRAN SABHERWAL
Interview
‘IPL IS THE APPROPRIATE PLATFORM TO BUILD BRAND SALIENCY AND EQUITY’
BY SIMRAN SABHERWAL

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Abhijit Avasthi, Founder, Sideways Consulting with Neeta Nair, Associate Editor, IMPACT