Tags Story

Cover Story
IPL BLOW TO A FADING Q2
BY NEETA NAIR
Cover Story
CAN IPL 2021 OUTDO ITS PREVIOUS BEST?
BY Javed Farooqui
Spotlight
HOW MEDIACOM IS WINNING WITH INTEGRATED SOLUTIONS
BY NAZIYA ALVI RAHMAN
Interview
‘OUR POST IPL RESEARCH SHOWS THAT GAMEZY ADS HAD MORE THAN 70% UNAIDED RECALL’
BY SIMRAN SABHERWAL
Spotlight
IPL HAS DEMONSTRATED ITS EXCELLENCE AS A MARKETING PLATFORM: SAM BALSARA
BY CHRISTINA MONIZ
Interview
‘THE STRONG SPORTING CALENDAR IN 2021 IS A BIG DRAW FOR FAMILIES TO WATCH STAR SPORTS’
BY SIMRAN SABHERWAL
Interview
‘WITH THE IPL AD CAMPAIGN, LENSKART REGAINED ITS PRE-COVID REVENUE-GROWTH’
BY SIMRAN SABHERWAL
Interview
HOW CIPLA IS EXHALING MISCONCEPTIONS ABOUT ASTHMA
BY Mitaksh Jain
Creative Zone
LATEST AD CAMPAIGNS
BY Mitaksh Jain
Interview
IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN
BY Ashee Sharma

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Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding