Tags Story

CMO Interview
ENABLING THE NEW-AGE CONSUMER TO ‘SLEEPWELL’
BY Eularie Saldanha
Spotlight
WE NOW KNOW HOW OUR KIND OF MADNESS WORKS: ABHIJIT AVASTHI
BY Srabana Lahiri
Interview
FTC TALENT IS ALL ABOUT OPPORTUNITY: SUNIEL SHETTY
BY Suniel Shetty
Interview
MARUTI SUZUKI: CREATING ‘PHYGITAL’ EXPERIENCES
BY Srabana Lahiri
CMO File
UDEMY: LEADING THE ONLINE LEARNING MISSION
BY Anjana Naskar
CMO Interview
SENSODYNE: #FORTHELOVEOF THE CONSUMER
BY Eularie Saldanha
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‘DISCOVERY PLUS WILL SOON BE PRESENT ON MORE PLATFORMS’
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TOP STORY VIEW MORE

ENABLING THE NEW-AGE CONSUMER TO ‘SLEEPWELL’

Sumit Sehgal, CMO, Sheela Foam Ltd talks about the company’s flagship brand, Sleepwell and its renewed strategy for the new-age consumer during the lockdown period

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A TRAVEL HACK FOR 2020

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Adhish Zaveri of Shaadi.com says advertising is not charity, can't focus on goodwill alone.