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Spotlight
DIGITAL TO HIT 30% OF AD SPENDS IN 2020: GROUPM TYNY REPORT
BY TEAM IMPACT
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WHAT TO EXPECT FROM DIGITAL MARKETING IN 2020
BY Kenneth Pao
Interview
‘IPL WAS THE PERFECT PLATFORM TO INTRODUCE DIGITAL PAYMENTS TO A BILLION INDIANS’
BY CHRISTINA MONIZ
Interview
‘SULEKHA IS THE AIRBNB OF DIGITAL EXPERT SERVICE PROVIDERS’
BY SIMRAN SABHERWAL
Backbeat
WILL DIGITAL INDIA CELEBRATE VERNACULAR DIVERSITY?
BY Neha Modgil
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Mark McDonald of Digitas India spells out trends for 2020
BY TEAM IMPACT
Cover Story
THE IMPACT TRENDS REPORT, 2020
BY TEAM IMPACT
Talking Point
‘MOTHER’S RECIPE’S STRATEGIES ARE CURRENTLY FOCUSSED AROUND DIGITAL MARKETING’
BY TEAM IMPACT
Interview
‘THERE IS MASSIVE POTENTIAL IN INDIA FOR MEDIADONUTS’
BY Tasmayee Laha Roy (E4M)
Cover Story
TOP AD-MAKERS OF THE YEAR
BY NEETA NAIR

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VOLTAS HAS GROWN AS A BRAND TODAY, ALONG WITH THE IPL

Deba Ghoshal, Vice-President, Marketing, Voltas explains how the brand has grown alongside the IPL by weaving a story that is relevant for consumers across the country

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IMPERIAL BLUE: RAISING A TOAST TO MEN

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WITH #TWOBINSLIFEWINS CAMPAIGN, TATA TRUSTS AIMS TO ENCOURAGE WASTE SEGREGATION AT SOURCE

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A meaningful conversation with Byju Raveendran of BYJU's and Annurag Batra.