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PEOPLE EQUITY V/S AGENCY EQUITY
BY NEETA NAIR
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AS PUBLICIS AMPS UP POWER
BY NAZIYA ALVI RAHMAN
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MARKETING THE MOMENT
BY BERYL MENEZES AND DIPALI BANKA
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‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
BY Srabana Lahiri
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MAPPING THE FUTURE OF MINDSHARE
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
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THE ‘ONE DENTSU’ AGENDA
BY Srabana Lahiri
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CASHING IN ON THE SECOND SCREEN
BY Rahul Kamat
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VIACOM18: GOING DESI BY DESIGN
BY Srabana Lahiri
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‘AUDIO IS A PRIORITY OVER VIDEO FOR SPOTIFY INDIA’
BY BY BERYL MENEZES & CHRISTOPHER CHAVES
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‘NIRMA AND HAMARA BAJAJ JINGLES ARE MY FAVOURITES’
BY Beryl Menezes

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Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.