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Cover Story
FAKING NEWS, AND HOW BRANDS ARE TACKLING IT
BY NEETA NAIR & SAMARPITA BANERJEE
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THE RS 5,000 CR OPPORTUNITY FOR OTT PLATFORMS IN INDIA
BY SAMARPITA BANERJEE & CHRISTINA MONIZ (With inputs from BERYL MENEZES & SIMRAN SABHERWAL)
Cover Story
HOW MARKETERS ARE STRIKING THE RIGHT CHORD WITH MUSIC
BY SAMARPITA BANERJEE
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SANJIV MEHTA’S CLARION CALL FOR CHANGE IN A DIGITAL WORLD
BY IMPACT Staff
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ITS A WIN-WIN FOR INDIAN ADMEN AT CANNES THIS YEAR
BY NAZIYA ALVI RAHMAN & VENKATA SUSMITA BISWASA
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‘WE ARE CONFIDENT OF GROWING BY 20% GOING AHEAD’
BY SIMRAN SABHERWAL
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ANOTHER LION HUNT BEGINS SOON AT CANNES
BY NEETA NAIR
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IPL 2018: THE ROI SCORECARD
BY CHRISTINA MONIZ
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WHY SAJAN RAJ KURUP IS 'THE CREATIVE MYSTIC'
BY TEAM IMPACT
Cover Story
AD WARS: FROM COVERT TO OVERT
BY IMPACT Staff

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Philippa Brown, Worldwide CEO, PHD speaks to Neeta Nair, Associate Editor of IMPACT Magazine

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