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MAKING THE RIGHT CONNECTIONS
BY NEETA NAIR
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WHY INVESTMENTS IN MEDIA ARE SHRINKING
BY DIPALI BANKA
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WHAT MAKES AN AD EFFECTIVE?
BY Beryl Menezes
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THE IMPACT TRENDS REPORT 2019
BY TEAM IMPACT
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TRAI REGIME: A TRAI-L BY FIRE?
BY SAMARPITA BANERJEE (With inputs from DIPALI BANKA)
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ADS THAT MADE IT BIG IN 2018
BY SAMARPITA BANERJEE (WITH INPUTS FROM NEETA NAIR BY CHRISTINA MONIZ AND MISBAAH MANSURI)
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THE NON-METRO WAVE
BY NEETA NAIR
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THE FAULT IN THEIR STARS
BY CHRISTINA MONIZ
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THE INTERNET EVANGELIST
BY Srabana Lahiri
Cover Story
‘RADIO CAN BE THRICE AS BIG AS IT IS NOW’
BY SRABANA LAHIRI (With inputs from Eularie Saldanha)

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Rad Ads Of The Week!

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VIDEO GALLERY VIEW MORE

Arnab Roy of Coca Cola talks to Neeta Nair of Impact Magazine about the new Coke Studio Bharat