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Talking Point
WHY VIVO PRO KABADDI LEAGUE IS THE ADVERTISING PLATFORM FOR HIGH-OCTANE BRAND ENGAGEMENT
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Spotlight
MOVING CLOSER TO THE INDIAN CONSUMER
BY NEETA NAIR
Impact Feature
‘SIGNIFICANTLY INVESTED IN BRANDING OVER THE PAST SIX MONTHS’
BY Neeta Nair and Sunit Roy
Interview
‘WE ARE ALL IN THE BUSINESS OF BUILDING BRANDS, NOT ACQUIRING TRANSACTIONS’
BY Neeta Nair and Sunit Roy
Spotlight
‘EVERY ONE CAN BENEFIT FROM BRANDING’
BY Neeta Nair and Sunit Roy
CMO Interview
‘CLOVIA IS A 100% DATA-DRIVEN BRAND’
BY Ritika Raj
Cover Story
REVAMPING FOR THE NEW NORMAL
BY Anjana Naskar
Talking Point
INSIDE JK CEMENT’S FUTURE-READY VISION
BY Anjana Naskar
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BRANDS AND THEIR OBSESSION FOR MARKETING FOMO
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‘India’s biggest hyper-local campaign for Tata Tea Premium’
BY NEETA NAIR

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Abhijit Avasthi, Founder, Sideways Consulting with Neeta Nair, Associate Editor, IMPACT