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‘THERE IS HIGH GOODWILL TO ENSURE THAT BARC CURRENCY REMAINS STABLE’
BY NAZIYA ALVI RAHMAN
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BARC: CAUGHT IN CROSSFIRE OR OVERHAUL DUE?
BY DIPALI BANKA
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INSIDE THE TRP CONTROVERSY
BY TEAM IMPACT
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TRAI MUST NOT TRY TO MICRO-MANAGE
BY CHINTAMANI RAO
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TRIAL BY TRAI FOR BARC
BY Srabana Lahiri
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AFTER TV, OTT ENTERTAINMENT RULES
BY DIPALI BANKA
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MEDIA CONSUMPTION AT AN ALL-TIME HIGH
BY DIPALI BANKA
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TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP
BY DIPALI BANKA
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EVERY HOUSEHOLD WATCHED 5 HOURS, 11 MINUTES OF TV EVERY DAY IN 2019: BARC REPORT
BY TEAM IMPACT
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SONY YAY! BETTING BIG ON CHARACTERS
BY Arpita Mukherjee

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TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES

Arun Narayan, VP Category, Marketing & Retail, Tanishq, Titan Company Ltd tells us that the jewellery brand saw a 15% growth this festive season

4 days ago

OTHER GLOBAL NETWORKS WILL FOLLOW OUR MODEL SOON: PER PEDERSEN

4 days ago

NO INDUSTRY CAN REPLICATE THE CREATIVITY CULTURE: DHEERAJ SINHA

4 days ago

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Tarun Menon of Urban Company talks about the brand's #WearASmile initiative