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‘BRAND BUILDING IS 20% OF OUR ENTIRE MARKETING SPENDS’
BY Archana Khatri Das
Spotlight
‘OUR NEW PRODUCTS WILL BE GAME CHANGERS IN HEALTH INSURANCE’
BY Archana Khatri Das
Interview
‘WE HAVE AN AGGRESSIVE ROAD TO RECOVERY AHEAD’
BY Archana Khatri Das
Interview
HOW ERICSSON IS REIMAGINING POSSIBILITIES WITH 5G
BY Archana Khatri Das
Cover Story
HOW GREEN IS CORPORATE INDIA?
BY Archana Khatri Das
Spotlight
HOW DHL STRIVES TO DELIVER POWERFUL EMOTIONS
BY Archana Khatri Das
Interview
HOW HAVELLS IS LIGHTING UP THE FESTIVE SEASON
BY Archana Khatri Das
Interview
HAIER: SHARPENING THE FOCUS ON SMART PRODUCTS
BY Archana Khatri Das

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WHY THIS RUSH TO REINSTATE TRPS, HAVE THE FUNDAMENTALS BEEN FIXED (PUN NTENDED)?

The I&B Ministry’s decision to reinstate TRPs pronto on the eve of state elections may not be in the best interest of either media or the nation, states Dr Annurag Batra

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‘CONTENT IN VERNACULAR LANGUAGES IS ON THE CARDS’

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WHY RENEE FEELS THE PANDEMIC HELPED THE BRAND

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Shashank Lanjekar of Taproot Dentsu on Facebook 'Rizwan' campaign