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STEERING THE CARAT GROWTH AGENDA FORWARD
BY TEAM IMPACT
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‘QUALITY CONTENT HAS BEEN A HUGE BREATHER FOR PEOPLE IN THESE TIMES’
BY TEAM IMPACT
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‘STAYING SENSITIVE TO CONSUMER SENTIMENT IS ESSENTIAL AT THIS TIME’
BY TEAM IMPACT
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LOCKDOWN LEARNINGS: HOW I OVERCAME MY LUDDITE MINDSET
BY Sumanto Chattopadhyay
Spotlight
BRANDS EXPECT 20% TO 30% DROP IN CELEB ENDORSEMENT FEES, SAYS IIHB SURVEY
BY TEAM IMPACT
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THE FIVE IMPORTANT LESSONS I LEARNT FROM THE LOCKDOWN
BY Vishal Chinchankar
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WHAT ADVERTISERS IN INDIA CAN LEARN FROM THEIR EUROPEAN COUNTERPARTS
BY Sandeep Balani
Backbeat
LEARNING, EXERCISING AND COOKING IN LOCKDOWN TIMES
BY Chetan Mahajan
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MY WFH STORY: WHY THE LOCKDOWN WAS AN ANSWER TO MY PRAYERS
BY HAREESH TIBREWALA
Backbeat
HOW TO BREAK THE CREATIVE BLOCK DURING LOCKDOWN
BY Shivani Mehta

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INSIDE THE ALL-NEW, REVAMPED CLUB FM

Mathrubhumi Group’s Club FM has revived its strategy, logo and appointed a new brand ambassador, Tovino Thomas to engage with evolving radio listeners

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FUTURE GENERALI: STEERING THE NARRATIVE ON MENTAL HEALTH

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IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN

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VIDEO GALLERY VIEW MORE

Tarun Menon of Urban Company talks about the brand's #WearASmile initiative