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- Christina Moniz
- reputation management
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- M&E Industry
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- IMPACT Magazine
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- TV
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- news channels
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- BARC
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- Zee
- Network18
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- Dipali Banka
- news channels
- kids channels
- kids channels
- Nielsen
- Network18
- Cartoon Network
- Raj Jain
- Times of India
- Kaacon Sethi
- Mathrubhumi
- Shreyams Kumar
- The Hindu
- Outlook Group
- Dipali Banka
- Times of India
- Kaacon Sethi
- Kaacon Sethi
- Mathrubhumi
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- Chris Hirst
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- Srabana Lahiri
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- PR
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- interview
- reputation management
- IMPACT magazine
- Christina Moniz
- Adfactors
- OTT
- video
- video
- entertainment
- Zee5
- MXPlayer
- Lionsgate
- Star
- Disney
- Dipali Banka
- Lionsgate
- Digital
- advertising
- digital agencies
- digital agencies
- Digital
- advertising
- digital agencies
- Creative agencies
- advertising
- COVID-19
- WFH
- Neeta Nair
- IMPACT magazine
- WFH
- Vivo
- top spenders
- film
- Covid-19 crisis
- Nipun Marya
- Brand Strategy
- Neeta Nair
- interview
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- PR
- Digital
- Ameer Ismail
- Ameer Ismail
- Madan Bahal
- Valerie Pinto
- Archana Jain
- Valerie Pinto
- Archana Jain
- Archana Jain
- coronavirus
- lockdown
- Christina Moniz
- VENTES AVENUES
- VIDMATE
- all in-app
- advertising inventory
- Harry Yang
- Fauzan A Rahim
- Ashish Bhasin
- advertising
- Dentsu Aegis Network
- media agency
- interview
- Christina Moniz
- Backbeat
- BEATING THE CORONA APOCALYPSE
- Rahul Puri
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- Interview
- PROGRESSIVE FASHION
- Uma Talreja
- Shoppers Stop
- Mankind Pharma
- Visa
- Navneet
- Tata Sky
- VIRUS
- support consumers
- healthcare
- COVID-19 outbreak
- COVID-19
- shutdown
- media agencies
- Ashish Bhasin
- Markeating
- COVID-19
- Print and Radio
- Neeta Nair
- RADIO
- PANDEMIC
- EULARIE SALDANHA
- POST LOCKDOWN
- stay at home
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- Events
- COVID-19
- pandemic
- EXPERIENTIAL
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- EXPERIENTIAL
- Events
- EULARIE SALDANHA
- Goutam Rakshit
- advertising industry
- demise
- Advertising Avenues
- Onida Devil
- VIP Skybags
- Sam Balsara
- COVID-19
- risis
- Crisis
- Cover Story
- lockdown
- CMO
- Uma Talreja
- Interview
- Marketing
- Shoppers Stop
- COVID-19
- Recycle
- Advertising
- Christina Moniz
- COVID-19
- relief efforts
- CSR
- India Inc
- Corporates
- HUL
- Tata
- Reliance
- Adani
- Godrej
- Marico
- Azim Premji
- philanthropy
- Mahindra
- Vedanta
- Nestle
- BCCI
- Christina Moniz
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- COVID-19
- media
- advertising
- cover story
- IMPACT magazine
- OOH
- experiential
- marketing
- radio
- Tribute
- In Memoriam
- Goutam Rakshit
- Sam Balsara
- Madison
- Advertising Avenues
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- Experiential
- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
- Radio
- COVID-19
- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- IMPACT
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- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- MANKIND PHARMA
- VISA
- NAVNEET
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- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- Radio
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- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- Mrico
- christina Moniz
- HUL
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- COVID-19
- VIRUS
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- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
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- MAHESH CHAUHAN
- Salt Brand Solutions
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- NEETA NAIR
- lockdown
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- CMO
- Interview
- Ritesh Ghosal
- Infiniti Retail Limited
- Croma Ltd
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- HUL
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- INOX
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- SUN TV
- Britannia
- Sony Pictures Networks
- Nippon Paint
- myUpchar
- Chqbook.com
- Thyrocare
- Blue Dart
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- IMPACT magazine
- Backbeat
- Neha Motwani
- COVID-19
- fitness
- productivity
- wellness
- Prasoon Pandey
- Corcoise
- family
- Sony Entertainment
- Amitabh Bachchan
- Rajinikanth
- Alia Bhatt
- Chiranjeevi
- Mohanlal
- Diljit Dosanjh
- Kalyan Jewellers
- Interview
- Neeta Nair
- Mahesh Chauhan
- Salt Brand Solutions
- Coronavirus
- brand marketing
- opinion
- IMPACT magazine
- Advertising
- WFH
- ad films
- creative
- COVID-19
- Asian Paints
- Mankind Pharma
- Tata Sky
- Vivo
- Neeta Nair
- Corporate
- CSR
- social outreach
- brands
- UNICEF
- HUL
- Pepsico
- INOX
- Thyrocare
- myUpchar
- Britannia
- Christina Moniz
- Croma
- Ritesh Ghosal
- Interview
- Marketing
- COVID-19
- lockdown
- consumer durables
- Anjana Naskar
- Prasun Kumar
- CMO
- Magicbricks.com
- CMO
- Prasun Kumar
- Magicbricks.com
- Roshan Abbas
- Kommune
- COVID-19
- E-commerce
- Joy Ghoshal
- Vikas Gupta
- Entertainer No. 1
- Flipkart
- #WeddingsFromHome
- Leo Burnett
- Shaadi.com
- LOCKDOWN
- Meghna Ghai Puri
- Whistling Woods International
- Learning new skills
- Interview
- Godrej Appliances
- Swati Rathi
- #HumSabHomeMakers
- Creative Zone
- Oriflame India
- Vodafone
- Amandeep Singh
- Naveen Anand
- Kiran Antony
- Kavita Nair
- Spotlight
- Anjali N. Kumar
- Arita Sarkar
- Laxmi Prasad Pant
- Pradeep Dhivar
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- COVID-19
- influencers
- Influencer
- Interview
- Jose Covaco
- SAURABH VARMA
- gaming
- Nazara.com
- NEETA NAIR
- agency
- Publicis Communications
- COVID-19
- INDIA
- REPORT
- Zoom
- fake news
- Vivek Pandey
- Times Internet
- fake news
- Vivek Pandey
- Times Internet
- Kantar
- survey
- COVID-19
- small business
- revenue
- impact
- Rikki Agarwal
- LEADER
- Blink Digital
- Rachna Anbumani
- Interview
- Lavazza India
- Linc Pentonic
- Godrej Group
- ICICI Prudential Mutual Fund
- Sterlite Power
- FIRST RESPONDERS
- Diwakar Sharma
- Vinod Gopi
- Malayala Manorama
- Mid-day
- Rijo Joseph
- Pradeep Joseph
- Media
- journalism
- COVID-19
- first responders
- news
- Dipali Banka
- Rachna Anbumani
- Lavazza
- coffee
- interview
- quarantine
- marketing
- Anjana Naskar
- Rikki Agarwal
- Blink Digital
- engineering
- Backbeat
- IMPACT magazine
- digital marketing
- Avance
- Newspapers
- Survey
- lockdown
- Print media
- IMPACT magazine
- spotlight
- IMPACT magazine
- cover story
- TV
- smartphones
- BARC
- Nielsen
- Dipali Banka
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- Strong double-digit growth has been seen across various segments of OTTs (movies
- originals
- etc) while audio-streaming apps showed a decline
- possibly on account of commuting going down
- says a Nielsen research report ‘India Smartphone Behaviour’. According to the report
- during the pre-COVID-19 period
- the amount of time that consumers spent on smartphones was about 3 hours 22 minutes
- and it has increased to 3 hours and 44 minutes in Week 15
- which takes it 10% higher. Daily Time spent on smartphones in Week 5 of COVID-19 disruption is 17.8 billion minutes
- up from 16.1 billion minutes in the pre-COVID-19 period. Explaining this
- Dolly Jha
- Country Leader Nielsen Global Media
- South Asia says
- “We are pretty much looking at 20% of Internet audiences who are making up our target group which is one lakh plus towns
- NCCS ABC
- 15-44 age group. And these 20% of Internet audiences are creating 17.8 billion minutes of smartphone usage on a daily basis.” According to the ‘Impact of COVID-19 on Media Consumption’ report by ZEE5
- consumption trends have shown a sharp increase with the rise in increased consumption across all time-bands of the day with 92% increase in movie viewership and 37% increase in consumption of ancillary content
- 78% surge in news viewership with growth across languages – Hindi
- English & Regional and 200% increase in Kids viewership. “The daily number of installs coming in organically
- that is people searching for the Voot Kids app and installing it
- jumped to twice as this lockdown period began. And now
- in the last 40-45 day period
- it has stabilized to 2.5 times the daily average of pre-lockdown. But more interestingly
- subscription to this application has jumped six times on a daily level. The time spent on the platform per user per day is about 90 minutes
- both on mobile and on TV
- ” says Saugato Bhowmik
- Business Head
- VOOT Kids
- a subscription-driven
- multi-format learning and infotainment app for children. The platform continued to advertise on digital through performance marketing and did a three-week television campaign across different channels during this period. EXPERIMENTS WITH CONTENT An adv
- MX Player
- has seen a huge surge in user base and engagement time with its wide library of content
- strategic partnerships with GECs and live television and new channels. “We’ve done a lot of partnerships with movies
- dubbed Hollywood movies
- which are doing extremely well but what we did really well was our digital first web shows that we both produced or co-produced or actually did partnerships with where we have the exclusive right
- ” says Viraj Jit Singh
- SVP & Head-Revenue
- MX Player. “Time spent on gaming is even higher than time spent on video for us
- ” adds Singh. Times Internet-owned MX Player had announced in February that it had added in-app gaming features on the platform. According to Mindshare India and Vidooly report
- YouTube has seen a 20.5% surge in subscriber-base in a span of 45 days of the COVID-19 disruption. Genre-specific observations from the report indicate a 120% spike in the number of uploads in the ‘Education’ category post lockdown. The ‘Music’ genre
- majorly short-form content
- has seen a 9% decline in consumption during the lockdown period
- which also indicates the shift in the consumer behaviour towards long form content. An increase in time at the consumer’s disposal is cited as the reason for this shift. Certain genres that have seen a significant increase in viewership are Food & Recipe
- Gaming (23%) and Information (42%). Even regional OTT platforms are seeing surge in content consumption
- the Bengali language Hoichoi being one of them. Hoichoi has reportedly seen a major spike in growth in its 35+ age group users
- who have now become one of the top demographic segments of Hoichoi. ADVERTISING ON DIGITAL “On digital
- programmatic advertising has seen a drop across all categories but on direct sale
- where we are going to clients and agencies and pitching
- we have seen a growth over the last three months and we are still seeing growth
- ” says Viraj Jit Singh. “Yes
- my brand count has reduced
- my RO value size has increased because there are certain categories that are organically wanting to advertise more. For example
- media and entertainment platforms
- largely other OTT and other social media platforms are leveraging us as we’ve a very unique user base different from all the others
- ” he adds. Other categories that are spending large sums on OTT platforms are gaming services and essential goods brands. “OTT platforms like Netflix and Amazon Prime are now among the Top 10 advertisers on movie channels
- clearly trying to woo audiences from TV to online
- ” says Sunil Lulla
- Chief Executive Officer
- BARC India.
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- HINDUSTAN TIMES
- DENTSU IMPACT
- #HTSALUTES
- lockdown
- COVID-19
- HT
- Dentsu Impact
- campaign
- COVID-19
- frontliners
- Amit Wadhwa
- Rajan Bhalla
- Soumitra Karnik
- CONTENT
- INFLUENCERS
- Apaksh Gupta
- One Impression
- Christina Moniz
- TRAI
- CHINTAMANI RAO
- BARC
- Broadcast
- CHINTAMANI RAO
- BARC
- TRAI
- Broadcast
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- CMO
- Interview
- Anjana Ghosh
- Bisleri
- Parag Desai
- Wagh Bakri Tea Group
- Nitin Chopra
- Facebook India
- Sanjay Sharma
- Mother Dairy
- NEETA NAIR
- RS Sodhi
- Srabana Lahiri
- Piyush Pandey
- Ogilvy
- CHINTAMANI RAO
- TRAI
- broadcast
- TRIBUTE
- IRRFAN KHAN
- actor
- powerful ad campaigns
- brands
- BARC
- TRAI
- SRABANA LAHIRI
- Television
- TRAI
- BARC
- India
- COVID-19
- IMPACT magazine
- cover story
- Chintamani Rao
- TRAI
- BARC
- Television
- Chintamani Rao
- TRAI
- BARC
- Television
- Bisleri
- Anjana Ghosh
- Marketing
- Interview
- CMO
- COVID-19
- Christina Moniz
- Piyush Pandey
- Ogilvy
- Creative
- Advertising
- Interview
- Srabana Lahiri
- Nitin Chopra
- Interview
- Lockdown
- social media
- Christina Moniz
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- IMPACT magazine
- super foods
- Wagh Bakri
- Parag Desai
- Tea
- Digital Advertising
- IMPACT magazine
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Magazines
- Print Media
- Newspapers
- R Rajmohan
- COVID-19
- lockdown
- Vodafone
- Idea
- AI
- VIC
- Vishant Arora
- AI
- VIC
- Vishant Arora
- AI
- AI
- VIC
- Vishant Arora
- Idea
- Kenneth Pao
- Criteo
- GADGET
- ELECTRONICS
- COVID-19
- SOCHEERS
- AGENCY LIFE
- Mehul Gupta
- GIF
- backbeat
- Viraj Sheth
- Monk-E
- ORIFLAME
- Interview
- Naveen Anand
- Tata Sky
- Times of India
- Himalaya Drug Company
- Dabur Amla
- CMOS
- Rajesh Jain
- Netcore Solutions
- Mahima Kaul
- CONNECTION
- brief
- Bauddhayan Mukherji
- Little Lamb Films
- Srabana Lahiri
- SRABANA LAHIRI
- Kainaz Karmakar
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A PERFECT STORM OF OPPORTUNITIES IS BREWING FOR NEW-AGE DIGITAL AGENCIES
We might end up witnessing a tectonic shift this year where new age digital marketing agencies will emerge, writes Atul Hegde, Co-Founder, RainMaker Ventures
1 week ago
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