E - PAPER
CURRENT ISSUE
LAST ISSUE
Trending Topics
- test
- Zee TV
- Colors
- Zee Anmol
- Star Plus
- BARC
- zee
- OMD Mudramax
- Cipla Health Limited
- Himava Nath
- Endemol Shine India
- Abhishek Rege
- Deepak DHar
- test 1
- test 2
- test 3
- test 4
- interview
- SPOTLIGHT
- GroupM
- the media investment group of WPP
- Zee Action
- SHABIR MOMIN
- INDUSTRY TRACKER
- Sanjay Gupta
- Shantiswarup Panda
- IPL
- Deepak Singh
- Salil Murthy
- BY SAMARPITA BANERJEE
- Pooja Jauhari
- Sandeep Goyal
- Rajiv Chilaka
- Mathew Job
- CVL Srinivas
- Arnab Goswami
- SAHIL CHOPRA
- SUMIT MALHOTRA
- Puneet Anand
- Girish Agarwal
- SAMARPITA BANERJEE
- Kapil Grover
- INFLUENCER
- RUCHIR MODI
- VIVEK BHARGAVA
- Rajiv Bansal
- Vikas Agarwal
- Vijay Mansukhani
- LK Gupta
- Creative Zone
- SHUBHRANSHU SINGH
- PRANAY SWARUP
- ROHIT SHARMA
- MANOJ DEWANE
- VAISHALI VERMA
- Anjana Ghosh
- ceative-zone
- backbeat
- cover story
- sony
- cmo file
- interview
- cmo interviews
- Netmeds
- Anand Pathak
- CMO
- Netmeds
- cover story
- talking point
- TED TALKS
- Gaurav Banerjee
- Talking point
- vivek nayer
- WE WALK
- Talking Point
- Poulomi Roy
- RSH GLOBAL’S
- Creative ZOze
- SHOWCASE
- AD CAMPAIGNS
- Interview
- Stephen Li
- APAC
- OMD
- APAC OMD
- corporate tax
- advertising spends
- tax relief
- festive marketing
- festive advertising
- netmeds
- marketing
- CMO interview
- MS Dhoni
- e-pharma
- OMD India
- Stephen Li
- India market
- interview
- TED Talks
- Star Plus
- Gaurav Banerjee
- regional entertainment
- star india
- Mahindra Rise
- Cut The Crap
- Vivek Nayer
- eco-friendly
- RSH Global
- Poulomi Roy
- marketing
- Kia Motors
- Indian economy
- Manohar Bhat
- Sales and Marketing
- cover story
- Priti Murthy
- TECHNOLOGY
- Jiten Mahendra
- Max Fashion
- Marketing
- Creative Zone
- AD CAMPAIGNS
- SHOWCASE
- Rose Tsou
- Verizon Media
- Yahoo
- Verizon
- Rose Tsou
- digital advertising
- Thumbstoppers
- FMCG Toolkit
- Mobile Creativity
- Digital Advertising
- media agencies
- brand building
- media buying
- advertising
- media planning
- max fashion
- Diwali campaign
- digital marketing
- marketing interview
- CMO
- IPOY
- Kalli Purie
- Byju’s
- Affle
- OYO Rooms
- WPP
- InMobi
- streaming
- Karan Bedi
- MX Player
- Karan Bedi
- interview
- MX Player
- streaming
- media
- STREAMING
- MX PLAYER
- Karan Bedi
- Karan Bedi
- MX Player
- STREAMING
- Karan Bedi
- MX Player
- STREAMING
- streaming
- MX Player
- Karan Bedi
- streaming
- MX Player
- Karan Bedi
- OTT platform
- issue 20
- AD CAMPAIGNS
- Creative Zone
- CAMPAIGNS
- Issue 20
- CMO
- Rahul Deorah
- UrbanClap
- Creative Zone
- AD CAMPAIGNS
- SHOWCASE
- Prathyusha Agarwal
- viewership
- spotlight
- Harsh Mariwala
- Entrepreneurs
- cover story
- saurabh
- Saurabh Varma
- Publicis
- ALOKE BANERJEE
- #TAKEBACKSLEEP
- RAJAN BHALLA
- #AATHWAPHERA
- Hindustan
- Gender Equality
- Karwachauth
- HT Media
- Publicis Communications
- Power of One
- Advertising
- slowdown
- e-commerce
- new-age consumer
- home services
- digital marketing
- marketing interview
- ZEEL
- Quarterly Results
- TRAI
- Television
- Interview
- Panasonic
- Anchor
- Lifestyle
- IGP.com
- Aditya Birla Capital
- Marico
- Ascent Foundation
- advice
- Design
- Product Design
- Fashion Designe
- Marketer
- Fashion Design
- Creative Zone
- Showcase
- Lifestyle
- Toby Jenner
- Kartik Sharma
- Wavemaker
- WPP
- GroupM
- India
- China
- Philippines
- Srabana Lahiri
- Flipkart
- Spotlight
- Big Billion Days Sale
- Vikas Gupta
- Tiktok
- Sameer Singh
- ByteDance India
- Panasonic Life Solutions
- Sunil Narula
- Marketing
- Creative Zone
- PayPal India
- Haier India
- RELIANCE DIGITAL
- Honda Motorcycle
- Vivo V17Pro
- Ogilvy
- Ogilvy
- Vivo V17Pro
- OGILVY
- controversy
- Vivo
- Ogilvy
- plagiarism
- creative agencies
- advertising
- campaigns
- idea shopping
- Panasonic
- Life Solutions
- marketing interview
- TikTok
- Sameer Singh
- ByteDance
- brand safety
- social media
- Big Billion
- Sale
- Amitabh Bachchan
- Deepika Padukone
- Alia Bhatt
- Virat Kohli
- BigBillionStar
- India
- Bharat
- Uday Shankar
- AAAI
- Disney India
- Sam Balsara
- Ashish Bhasin
- The Walt Disney Company
- Subhas Ghosal Foundation
- AAAI Subhas Ghosal Memorial Lecture 2019
- Dentsu
- Titan Group
- Fastrack
- Tanishq
- Wavemaker
- Sokrati
- GroupM
- Digital Media Pitch
- SHOWCASE
- AD CAMPAIGNS
- CMO
- HAIER
- Satish N. S.
- Appliances India
- Zee5
- Tarun Katial
- Zee Entertainment Enterprises Limited
- TV
- Digital
- Marketing
- Festive season
- Appliances
- Consumer Durables
- Interview
- Content
- OTT
- AI
- Machine Learning
- Technology
- Digital
- Data Analytics
- Broadcast
- Advertising
- Branded Content
- Ad Spends
- Marketing
- Sony
- Zee
- Star
- Disney
- Creative Zone
- AD CAMPAIGNS
- Showcase
- Tata Capital
- Reliance Grocery Retail
- Pitchfork Partners
- PR
- 91springboard
- public relations
- stakeholder engagement
- online reputation management
- online reputation management
- Mullen Lintas
- Ogilvy Africa
- Vikas Mehta
- Bharat Thakrar
- Paul O'Donnell
- Toby Jenner
- Kartik Sharma
- Wavemaker
- Manisha Lath Gupta
- Marketing
- Uber India
- ALOK JALAN
- INNOVATION
- Laqshya
- creative zone
- ad
- CAMPAIGNS
- Parle Agro
- Nadia Chauhan
- Prasanth Kumar
- Group M South Asia
- Navin Khemka
- MediaCom South Asia
- MediaCom
- CAMPAIGNS
- SHOWCASE
- Creative Zone
- AD
- MAKEMYTRIP
- FORD
- Make My Trip
- Creative Zone
- Marketing
- Uber
- Manisha Lath
- ALOK JALAN
- Laqshya
- INNOVATION
- Media Agency
- Cover Story
- Advertising
- Srabana Lahiri
- Wildlife
- Backbeat
- Nature
- Weekend Trails
- Advertising
- Rediffusion
- Pramod Sharma
- Weekend Trails
- Advertising
- Wildlife
- Backbeat
- Nature
- Weekend Trails
- Advertising
- Rediffusion
- Pramod Sharma
- CMO
- Delhi pollution
- Uber It
- Air Quality
- Interview
- Neeta Nair
- Laqshya Media
- OOH
- Digital
- Experiential
- Event Capital
- Laqshya Live Experiences
- Beryl Menezes
- Sanjay Gupta
- Star Disney
- Google India
- Uday Shankar
- Hotstar
- Sony Yay!
- Leena Lele Dutta
- creative
- CAMPAIGNS
- Creative Zone
- AD
- MullenLowe Lintas Group
- Amer Jaleel
- Srikanth Iyer
- Backbeat
- IMPACT
- HomeLane
- minimal living
- clutter-free
- Leena Lele Dutta
- Sony
- Sony Yay!
- Guru aur Bhole
- interview
- kids TV
- television
- BARC
- Arpita Mukherjee
- Arpita Mukherjee
- Hilton
- Travel
- Manish Tolani
- Conrad
- DoubleTree
- advertising
- marketing
- interview
- Dipali Banka
- Dipali Banka
- Srikanth Iyer
- Backbeat
- IMPACT
- HomeLane
- Minimal Living
- clutter-free
- Saugato Bhowmik
- VOOT
- VOOT Kids
- Viacom18
- Digital
- Marketing
- OTT
- Twitter Next
- Rishabh Sharma
- Twitter Next
- Rishabh Sharma
- Contagious
- Katrina Dodd
- OnePlus
- WWF
- Social Media
- Digital
- interview
- Ronald Rodrigues
- Alyque Padamsee
- Amer Jaleel
- Virat Tandon
- R Balki
- advertising
- creative
- Neeta Nair
- account wins
- agency
- Essel Group
- Zee
- ZEEL
- Spotify
- Amarjit Singh Batra
- digital
- Adidas
- Netflix
- Subway
- Music
- Adidas
- Netflix
- Subway
- Music
- Audio streaming
- Ronald Rodrigues
- GROWTH
- GROWTH FLATLINES
- Cover Story
- strategy
- Meghna Apparao
- Godrej Consumer Products
- creative zone
- ad
- AD CAMPAIGNS
- Spotlight
- Sir Martin Sorrell
- S4Capital Plc
- Deepak Dhar
- Banijay Asia
- Talking Point
- Hotstar Specials
- SPOTIFY
- Amarjit Singh Batra
- STREAMING AND SUBSCRIPTION
- Backbeat
- Raeev Sharma
- Cinema
- Venkatesh Parthasarathy
- Lotte India
- Coffy Bite
- Parry Confectionery
- Choco Pie
- advertising
- marketing
- interview
- Dipali Banka
- 40
- 40under40
- Cover Story
- HIGH-FLYERS
- Leadership
- Young Leaders
- Change Makers
- Marketing
- Advertising
- Ronald Rodrigues
- Leadership
- Young Leaders
- Advertising
- Marketing
- Digital ecosystem
- Christina Moniz
- IMPACT
- CELEBRATING
- 40 Under Forty
- achievers
- Winners
- IMPACT’s 40 Under Forty
- Rajeev Sharma
- Backbeat
- IMPACT
- NY Cinemas
- Friday
- film weekends
- box office
- movie screening
- audiences
- Peter Mears
- Havas Media Group
- Interview
- Raveendra Singh
- Imagica
- Backbeat
- fear
- fear of failure
- IMPACT PERSON OF THE YEAR
- 2019
- IMPACT
- Byjus
- Indiamart
- Oyo Rooms
- India Today
- Kalli Purie
- CVL Srinivas
- InMobi
- Naveen Tewari
- Affle
- merican Express
- HarperCollins India
- HDFC AMC
- Vedantu
- Puma
- Propah Lady
- Sportswear
- marketing
- interview
- Mary Kom
- Debosmita
- Mazumder
- Christina Moniz
- Langoor
- Think Design
- Media Agency
- MX Media
- Srabana Lahiri
- Shikha Paliwal
- Cannes 2020
- Cannes Lions
- Cannes Jury
- Sonal Dabral
- Ogilvy
- Advertising
- MTV
- Navin Shenoy
- Viacom18
- Roadies
- Arpita Mukherjee
- Hotstar
- Uday Shankar
- Varun Narang
- India Watch Report 2019
- IPL
- Katrina Kaif
- Kay Beauty
- Nykaa
- De’Haat Foundation
- #MakeupThatKares
- Katrina Kaif
- Kay Beauty
- Nykaa
- De’Haat Foundation
- #MakeupThatKares
- Massification
- Neville Bastawalla
- SPNI
- GroupM
- Motion Content Group
- Film Critics Guild
- Vistas Media Capital
- Critic's Choice Short Film and Series Awards
- Prasanth Kumar
- CVL Srinivas
- Ashwin Padmanabhan
- Beiersdorf
- Nivea
- Nivea
- Omd
- Media Mandate
- Skincare Brand
- ZOMATO
- SCOOPWHOOP
- FOOD SHOW
- ‘EAT LIKE A GIRL’
- IMPACT
- Tenzing Wan Bhutia
- Anthony Bourdain
- Vir Sanghvi
- Vikas Khanna
- Rocky and Mayur
- Durga Raghunath
- Sattvik Mishra
- BBDO India
- Priyanka Rishi
- Sunil Kumaran
- BIG FM
- OTT platforms
- ADVERTISING
- neeta nair
- CMO
- Interview
- Amisha Jain
- MV Shreyams Kumar
- Mathrubhumi Group
- Neethu Mohan
- NEVILLE BASTAWALLA
- Sony
- Sports Business
- KATRINA KAIF
- MAKEUP
- Bollywood
- Zivame
- PairItRight
- lingerie market
- e-commerce
- Christina Moniz
- SPN
- UEFA Champions League
- UFC
- Charles Rao
- cricket
- Arpita Mukherjee
- Kerala
- Mathrubhumi International Festival
- literature festival
- Sunil Kumaran
- Big FM
- data insights
- creative agencies
- data analytics
- presentation
- IMPACT Backbeat
- TVF
- Sameer Saxena
- The Viral Fever
- OTT
- Brands
- Netflix
- Amazon Prime
- MX Player
- SonyLiv
- digital
- hyper-local campaign
- Tata Tea Premium
- Neeta Nair
- Mullen Lintas
- magnum opus
- rebranding
- Amer Jaleel
- Azazul Haque
- Zindagi Mobile
- radio show
- Omidyar Network India
- BIG FM
- Rohan Vyavaharkar
- Neelesh Misra
- Eularie Saldanha
- Coca-Cola
- Srideep Kesavan
- Lowe Lintas
- MullenLowe
- MullenLowe Lintas Group
- Rani Float
- FMCG
- LEADERS AT CII FMCG SUMMIT
- Mondelez
- Hari Krishnan
- Mullen Lintas
- MullenLowe Lintas Group
- Havas Group
- Shobiz
- Rana Barua
- Sameer Tobaccowala
- Pune Design Festival
- Crossroads
- Association of Designers of India
- Backbeat
- Ranjit Raina
- The Opening Act
- CMO
- Haruto Iwata
- FUJIFILM
- HEALTHCARE SOLUTIONS
- Spotlight
- ZINDAGI MOBILE
- Neelesh Misra
- BIG FM
- Radio
- Digital
- New Age Challenges
- NEETA NAIR
- Public Relations
- SHOWCASE
- LATEST AD CAMPAIGNS
- Emami
- Kotak Mahindra
- Advertising
- marketing
- Sudhir Sitapati
- Foods and Refreshment
- Hindustan Unilever Limited
- CEO
- HUL
- Sudhir Sitapati
- Srabana Lahiri
- CEO
- CEO Factory
- Taco Bell
- BBH India
- Tushar Mehta
- Arvind Krishnan
- Burman Hospitality Private Limited
- Haruto Iwata
- CMO
- DIPALI BANKA
- FUJIFILMS
- FUJIFILM
- Impactonnet
- Rohan Vyavaharkar
- Impactonnet
- BIG FM
- Sanjay Sapre
- Franklin Templeton
- Anil Singh
- Procam International
- Tata Mumbai Marathon 2020
- Sanjay Sapre
- Franklin Templeton
- Anil Singh
- Procam International
- Tata Mumbai Marathon 2020
- Performics India
- GoAir
- Shabnam Syed
- Suchit Sikaria
- Hero MotoCorp Ltd
- Publicis Media
- Gurinder Singh Sandhu
- Tanmay Mohanty
- Pawan Munjal
- Zenith India
- Star Sports
- Virat Kohli
- VIVO IPL
- VIVO Pro Kabaddi
- HERO ISL
- Backbeat
- Ramesh Narayan
- Canco Advertising
- CMO
- Interview
- Puneet Das
- Tata Global Beverages
- Digital campaigns
- television commercials
- campaigns
- BRAND PURPOSE
- Chintamani Rao
- Making Marketing Music
- MediaDonuts
- Jim Kramp
- Co-founder
- Vidhu Sagar
- Tasmayee Laha Roy
- IMPACT
- E4M
- Backbeat
- Ramesh Narayan
- New Year
- IMPACT
- Canco Advertising
- IAA
- 2020
- Chintamani Rao
- book excerpt
- marketing
- integrated communications
- brand purpose
- online advertising
- digital advertising
- adtech
- Tata Tea
- Tata Global Beverages
- hyperlocal
- CMO
- interview
- Neeta Nair
- MOTHER’S RECIPE’S
- DIGITAL MARKETING
- Team IMPACT
- Sanjana Desai
- Impact
- MARTECH
- CAGR
- Marketing Report
- interview
- CMO
- Christina Moniz
- Backbeat
- ENTREPRENEUR
- Rohit Paranjpe
- Creative ZONE
- Impact
- Netsurf Network
- Kotak Life
- ICICI Lombard
- Swiggy
- RADIO CAMPAIGNS
- RED FM
- Nisha Narayanan
- EULARIE SALDANHA
- Impact
- Sportstar
- Sportstar Aces
- The Hindu Group
- Ayon Sengupta
- Suresh Balakrishna
- Starcom
- Rathi Gangappa
- upGrad
- Mayank Kumar
- Publicis Media
- Dentsu Aegis Network (DAN)
- Sidharth Rao
- Happy mcgarrybowen (HMB)
- Dentsu Webchutney
- Anand Bhadkamkar
- Rekha Rao
- Zeno India
- Zeno Group
- Publicis India
- Ranadeep Dasgupta
- Impact
- Wunderman Thompson South Asia
- AirAsia India
- Siddhartha Butalia
- Kundan Joshee
- Priya Shivakumar
- Effie India Awards 2020
- The Advertising Club
- Partho Dasgupta
- Mitrajit Bhattacharya
- Discovery
- Vijay Rajput
- DSport
- Backbeat
- travel
- Deepak Choudhary
- NTO 2.0
- Impact
- Broadcast industry
- CMO
- Interview
- Sanjeev Mantri
- BookMyShow
- Aditya Birla Sun Life Mutual Fund
- Canara HSBC OBC Life Insurance
- Report
- Backbeat
- Deepak Choudhary
- Event Capital
- travel
- food
- eating
- adventure
- food
- eating
- adventure
- Sanjeev Mantri
- ICICI Lombard
- insurance
- motor insurance
- advertising
- CMO
- interview
- Neeta Nair
- insurance
- motor insurance
- broadcast industry
- TRAI
- NTO2.0
- Uday Shankar
- NP Singh
- Sudhanshu Vats
- Punit Goenka
- Aroon Purie
- India Today
- ZEEL
- Star Disney
- Viacom18
- Megha Tata
- Discovery
- Television
- cover story
- 2019
- media agencies
- PR
- creative
- TV
- Digital
- Radio
- Dentsu Webchutney
- Dentsu Aegis Network (DAN)
- Gautam Reghunath
- Sidharth Rao
- Lowe Lintas
- Sonali Khanna
- MullenLowe Lintas Group
- Shemaroo Entertainment
- Shemaroo MarathiBana
- Hiren Gada
- Mark McDonald
- Digitas India
- Digital
- Abe Thomas
- BIG FM
- Radio
- Vikram Sakhuja
- Madison Media and OOH
- Media agency
- Madison Media
- Cipla Health
- Madison World
- MK Anand
- Times Network
- NTO
- Nikhil Dey
- Weber Shandwick
- PR
- Roshan Abbas
- Geometry Encompass
- Experiential
- Alok Jalan
- Laqshya Media Group
- OOH
- iProspect India
- VFS Global
- Dentsu Aegis Network (DAN)
- Cover Story
- NTO 2.0
- Twist
- Backbeat
- Neha Modgil
- DIGITAL
- VERNACULAR
- CMO
- LIVSPACE
- Kartikeya Bhandari
- Spotlight
- FEMINA
- Deepak Lamba
- Creative Zone
- Pulsar
- Parle Milk Shakti
- Talking Point
- Sudhanshu Vats
- Viacom18
- Talking Point
- Hiren Gada
- BROADCASTER
- CMO
- CMO
- LIVSPACE
- Kartikeya Bhandari
- CMO
- Nina Elavia Jaipuria
- Viacom18
- Television
- Sandeep Sharma
- Sandeep Sharma
- RK Swamy Media Group
- media agency
- Femina
- Kartikeya Bhandari
- home design
- renovation
- content marketing
- Dipali Banka
- TRAI
- broadcast
- television
- Dipali Banka
- DTH
- IBF
- Uday Shankar
- NP Singh
- Ketan Desai
- GREY group India
- Nirvik Singh
- Rediffusion
- Kalyani Srivastava
- Navonil Chatterjee
- Punit Misra
- ZEEL
- ZEE
- Rachana Lokhande
- Kinetic India
- DOOH
- Deepshikha Dharmaraj
- Genesis BCW
- PR
- Navin Khemka
- MediaCom South Asia
- Media agency
- Sameer Tobaccowala
- Shobiz
- Experiential
- Ashit Kukian
- Radio City
- Radio
- Tata Motors
- Vivek Srivatsa
- Lowe Lintas
- Altroz campaign
- Genesis BCW
- Six Degrees BCW
- BCW India Group
- Shemaroo Entertainment
- ShemarooMe
- Mr. D show with Dhwani Gautam
- Lava
- Orient Bell
- Naturefresh ACTI HEART
- Tata AIA Life Insurance
- Backbeat
- PARENTHOOD
- TEAM MANAGEMENT
- Tejal Daftary
- Impact
- AIRBNB
- DIGITAL EXPERT SERVICE
- Simran Sabherwal
- Satya Prabhakar
- CEO
- Sulekha
- MULTIPLE PLATFORMS
- MARKETERS
- IPL season
- Star Sports
- Sai Narayan
- Policybazaar Group
- christina Moiniz
- DIGITAL PAYMENTS
- IPL
- PhonePe
- Sameer Nigam
- CMO
- LOVE AND CARE
- Randhir Kumar
- Neeta Nair
- Mother Dairy
- 40 UNDER 40 LIST
- E4M’s
- PR & CORP COMM
- OTT
- attract advertisers
- DIPALI BANKA
- cinema advertising
- Sulekha
- digital service experts
- interview
- services matchmaker
- Simran Sabherwal
- Tejal Daftary
- Alphabet Media
- motherhood
- team management
- life lessons
- entrepreneurship
- IMPACT
- backbeat
- Alphabet Media
- motherhood
- life lessons
- entrepreneurship
- Randhir Kumar
- Mother Dairy
- CMO
- Interview
- Marketing
- Neeta Nair
- interview×
- Simran Sabherwal
- Satya Prabhakar
- Satya Prabhakar
- Satya Prabhakar
- Satya Prabhakar
- Satya Prabhakar
- MULTIPLE PLATFORMS
- MULTIPLE PLATFORMS
- MULTIPLE PLATFORMS
- MULTIPLE PLATFORMS
- MULTIPLE PLATFORMS
- MULTIPLE PLATFORMS
- Star Sports
- MARKETERS
- Policybazaar Group
- christina Moiniz
- Mumbai Marathon
- Tata Marathon
- advertisers
- Viacom18
- Mindshare
- Tata Marathon
- advertisers
- Mindshare
- iProspect India
- ZEE5 Global
- Dentsu Aegis Network
- Wavemaker
- Ajay Gupte
- GroupM
- Star India
- Star Gold 2
- Star Gold
- Creative Zone
- TATA AIA LIFE INSURANCE
- Naturefresh ACTI HEART
- Lava
- Orient Bell
- Sugarlite
- Honor
- DBS Bank
- Ashiana Housing
- Backbeat
- Apaksh Gupta
- TRAVELLING
- entrepreneur
- CMO
- Interview
- Anupam Bokey
- Too Yumm
- RP Sanjiv Goenka Group-FMCG
- Interview
- Deepak Gulati
- Bridgestone India
- PBL
- marketing
- RP Sanjiv Goenka
- snacking
- campaign
- Christina Moniz
- Badminton
- sports marketing
- PV Sindhu
- Star Sports
- Christina Moniz
- IMPACT magazine
- One Impression
- travel
- inclusivity
- LGBTQ
- gender equality
- corporates
- media
- advertising
- cover story
- Eularie Saldhana
- IMPACT
- Sonal Dabral
- Ogilvy
- Piyush Pandey
- Zenith
- HONOR Smartphones
- HONOR India
- DIGITAL MARKETING
- Kenneth Pao
- Criteo APAC
- Technology
- E-Marketing
- Backbeat
- Peshwa Acharya
- CMO
- REFLECTIONS
- SULTANATE OF OMAN
- MVS Murthy
- Tata Mutual Fund
- CMO
- Interview
- marketing
- machine learning
- AI
- Cover Story
- NICHE
- ARPITA MUKHERJEE
- DIPALI BANKA
- HDFC Life
- #BounceBack
- Vedanta Resources
- Kabhi Socha Hai Kya
- Mars Wrigley
- Stress Mat Lo
- Snickers Lo
- SBI Life Insurance
- Apno ki #HimmatWaliSeeti
- entertainment
- television channels
- Sunil Kataria
- Godrej
- Goodknight
- Gold Flash
- marketing
- mosquito repellent
- Sujit Patil
- GODREJ L’AFFAIRE
- MASTER-BRAND STRATEGY
- Corporate Brand & Communications
- Eularie Saldanha
- Impact
- GroupM
- Ad Spends
- TYNY
- advertising
- Digital
- marketing
- trends
- GroupM
- Ad Spends
- TYNY
- advertising
- Digital
- marketing
- trends
- MVS Murthy
- Tata Mutual Fund
- CMO
- Interview
- marketing
- machine learning
- AI
- SPICEJET
- GETS LEO BURNETT
- CREATIVE AGENCY
- Debojo Maharshi
- Dheeraj Sinha
- Samir Gangahar
- Backbeat
- Interview
- Srinivas Lingamuthu
- Interview
- CMO
- Jaquar Group
- Sandeep Shukla
- Vodafone
- Bajaj Avenger
- Valvoline Cummins engine Ke Deewane
- NATUREFRESH®
- Frozen
- Food
- Food service
- Export
- Madan
- Impact
- organic
- Gour Gupta
- Anjali Thakur
- OOH
- Pitch Madison
- AdEx
- Growth Forecast
- Advertising
- Ad Spends
- Marketing
- Sam Balsara
- Srinivas Lingamuthu
- Tribes
- Outdoor
- The Max
- Interview
- Essco
- marketing
- interview
- CMO
- Anjana Naskar
- Sachid Madan
- ITC
- frozen foods
- interview
- food myths
- QSRs
- marketing strategy
- Simran Sabherwal
- Backbeat
- IMPACT
- Faber-Castell India
- art
- colouring
- painting
- Faber-Castell India
- art
- colouring
- painting
- art
- colouring
- painting
- colouring
- painting
- painting
- Interview
- Marketing
- CMO
- Imperial Blue
- Ishwindar Singh
- Pernod Ricard India
- Simran Sabherwal
- Imperial Blue
- Ishwindar Singh
- Pernod Ricard India
- Ishwindar Singh
- Pernod Ricard India
- Pernod Ricard India
- IMPACT
- IPOY 2019
- Byju
- Raveendran
- Edtech
- Shah Rukh Khan
- Entrepreneur
- PK
- Prasanth Kumar
- GroupM
- INCA
- influencer marketing
- brand engagement
- INCA
- influencer marketing
- brand engagement
- influencer marketing
- brand engagement
- brand engagement
- Tata Water Mission
- Tata Trusts
- Divyang Waghela
- Keegan Pinto
- FCB Ulka
- Tata Trusts
- Divyang Waghela
- Keegan Pinto
- FCB Ulka
- Divyang Waghela
- Keegan Pinto
- FCB Ulka
- Keegan Pinto
- FCB Ulka
- FCB Ulka
- Interview
- Deba Ghoshal
- Voltas
- IPL
- sports marketing
- cricket
- Star Sports
- Deba Ghoshal
- Voltas
- Voltas
- Interview
- Deba Ghoshal
- Voltas
- IPL
- sports marketing
- cricket
- Star Sports
- Interview
- Deba Ghoshal
- Voltas
- IPL
- sports marketing
- cricket
- Star Sports
- GOAFEST 2020
- THE RED ABBY
- Advertising Club
- Advertising Agencies Association of India
- impact
- Backbeat
- Godfrey Phillips India
- Creative Zone
- Orient
- Mondelez
- Tata Trusts
- ITC Limited
- Shivam Puri
- Cipla Health Ltd
- CONSUMER LOVE
- Interview
- Resulticks
- Redickaa Subrammanian
- Karan Bedi
- CEO
- MX Player
- cover Story
- NEETA NAIR
- customer engagement
- Shikha Paliwal
- CMO
- Omnigel
- pharma
- marketing
- Dipali Banka
- Aditya Gooptu
- Godfrey Phillips
- rural India
- marketing
- TikTok
- ShareChat
- mark read
- srini
- WPP
- global markets
- Backbeat
- WOMEN EMPOWER
- Tanya Swetta
- id8 Media Solutions
- Interview
- REWARDING
- InterMiles
- Zameer Kochar
- Mark Read
- WPP
- CVL Srinivas
- largest global market
- Creative Zone
- INTERMILES
- HONDA
- ZOMATO
- VOOT
- SUDHANSHU VATS
- iacom18
- Viacom18
- SVoD players
- Gourav Rakshit
- COCA-COLA
- IPL CAMPAIGN
- Asha Sekhar
- cricket
- tournament
- Television and OTT
- Sports Sponsorship
- ESP Properties
- Vinit Karnik
- GroupM
- IPL 2019
- cricket
- Virat Kohli
- PV Sindhu
- Wavemaker
- Toby Jenner
- Ruth Stubbs
- New Wavemaker
- Wavemaker
- Toby Jenner
- Ruth Stubbs
- New Wavemaker
- Backbeat
- Karan Gupta
- Alchemy
- LISTEN
- EAT and
- Interview
- CMO
- Pankaj Gupta
- HDFC Life
- Talking Point
- Mirum
- Hareesh Tibrewala
- Sanjay Mehta
- Mark Read
- Talkint Point
- Ashish Pherwani
- EY SURVEY
- EY India
- NPCI
- Nobel Hygiene
- Max Fashion
- Uber
- Coronavirus
- COVID-19
- IPL
- Goafest
- Cannes
- Dipali Banka
- COVID-19
- Goafest
- Cannes
- Mirum India
- Mark Read
- Hareesh Tibrewala
- Marketing
- Technology
- MarTech
- survey
- survey
- EY
- Ashish Pherwani
- M&E
- future ready
- survey
- technological disruption
- M&E
- future ready
- future ready
- technological disruption
- Pankaj Gupta
- CMO
- Marketing
- Interview
- HDFC Life
- campaign
- Sports
- ESP Properties
- cover story
- IPL
- Kabaddi
- PKL
- Football
- ISL
- Star Sports
- Kingfisher
- Apollo Tyres
- PBL
- Christina Moniz
- Vinit Karnik
- interview
- ESP Properties
- cricket
- sports marketing
- cover story
- Christina Moniz
- Abhinav Iyer
- Muthoot Finance
- Marketing
- Interview
- Coronavirus
- pandemic
- Dipali Banka
- Duff & Phelps
- IPL
- COVID-19
- coronavirus
- Santosh N
- sports tournaments
- opinion
- Backbeat
- SAHIL VAIDYA
- DIGITAL AGE
- BARC
- TV
- viewership
- advertising
- NTO
- Sunil Lulla
- Sunil Lulla
- BRAND FACTORY
- RISHABH SHRIVASTAV
- ROCH D’SOUZA
- ICICI
- TALHA BIN MOHSIN
- SANJEEV MANTRI
- creative zone
- Creative zone
- RISHABH SHRIVASTAV
- ICICI
- MX Player
- Internet
- OTT
- Data Consumption
- Social Distancing
- Vivek Jain
- Internet
- Data
- Data Consumption
- Social Distancing
- Vivek Jain
- Lockdown
- Neeta Nair
- Azazul Haque
- CCO
- Mullen Lintas
- Satbir Singh
- S Yesudas
- Ashish Khazanchi
- Nima Namchu
- BCCL
- Coronavirus
- WHO
- Raj Jain
- Newspapers
- Media
- Lifebuoy
- LIFEBUOY
- AMUL
- MANKIND PHARMA
- DETTOL
- FEVICOL
- GODREJ PROTEKT
- GO CHEESE
- Remote work
- working from home
- Gautam Reghunath
- Dentsu Webchutney
- Digital agency
- NEETA NAIR
- lockdown
- Interview
- CMO
- Sanjay Bhutani
- Bausch & Lomb
- Backbeat
- Interview
- Prashanti Malisetti
- Pixel Pictures
- ENAMOR- ALL IN
- SANDRA DANIELS
- SHOURYA RAY CHAUDHURI
- TATA MUTUAL FUND
- BIBA
- HOTSTAR
- ENAMOR- ALL IN
- Creative Zone
- Hotstar
- BIBA
- Tata Mutual Fund
- Enamor
- IMPACT Magazine
- opinion
- Bausch + Lomb
- lenses
- digital advertising
- lenses
- interview
- marketing
- Neeta Nair
- Madan Bahal
- PR
- Adfactors
- COVID-19
- interview
- reputation management
- IMPACT magazine
- Christina Moniz
- reputation management
- COVID-19
- M&E Industry
- lockdown
- IMPACT Magazine
- cover story
- advertising
- marketing
- M&E Industry
- TV
- COVID-19
- news channels
- kids channels
- BARC
- Nielsen
- Zee
- Network18
- Cartoon Network
- Dipali Banka
- news channels
- kids channels
- kids channels
- Nielsen
- Network18
- Cartoon Network
- Raj Jain
- Times of India
- Kaacon Sethi
- Mathrubhumi
- Shreyams Kumar
- The Hindu
- Outlook Group
- Dipali Banka
- Times of India
- Kaacon Sethi
- Kaacon Sethi
- Mathrubhumi
- Shreyams Kumar
- The Hindu
- Outlook Group
- Dipali Banka
- Interview
- Havas Creative
- Chris Hirst
- Bobby Pawar
- Rana Barua
- India
- Srabana Lahiri
- Madan Bahal
- PR
- Adfactors
- COVID-19
- interview
- reputation management
- IMPACT magazine
- Christina Moniz
- Adfactors
- OTT
- video
- video
- entertainment
- Zee5
- MXPlayer
- Lionsgate
- Star
- Disney
- Dipali Banka
- Lionsgate
- Digital
- advertising
- digital agencies
- digital agencies
- Digital
- advertising
- digital agencies
- Creative agencies
- advertising
- COVID-19
- WFH
- Neeta Nair
- IMPACT magazine
- WFH
- Vivo
- top spenders
- film
- Covid-19 crisis
- Nipun Marya
- Brand Strategy
- Neeta Nair
- interview
- Crisis Communication
- PR
- Digital
- Ameer Ismail
- Ameer Ismail
- Madan Bahal
- Valerie Pinto
- Archana Jain
- Valerie Pinto
- Archana Jain
- Archana Jain
- coronavirus
- lockdown
- Christina Moniz
- VENTES AVENUES
- VIDMATE
- all in-app
- advertising inventory
- Harry Yang
- Fauzan A Rahim
- Ashish Bhasin
- advertising
- Dentsu Aegis Network
- media agency
- interview
- Christina Moniz
- Backbeat
- BEATING THE CORONA APOCALYPSE
- Rahul Puri
- Mukta Arts
- Interview
- PROGRESSIVE FASHION
- Uma Talreja
- Shoppers Stop
- Mankind Pharma
- Visa
- Navneet
- Tata Sky
- VIRUS
- support consumers
- healthcare
- COVID-19 outbreak
- COVID-19
- shutdown
- media agencies
- Ashish Bhasin
- Markeating
- COVID-19
- Print and Radio
- Neeta Nair
- RADIO
- PANDEMIC
- EULARIE SALDANHA
- POST LOCKDOWN
- stay at home
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- Events
- COVID-19
- pandemic
- EXPERIENTIAL
- COVID-19
- pandemic
- EULARIE SALDANHA
- EULARIE SALDANHA
- EXPERIENTIAL
- Events
- EULARIE SALDANHA
- Goutam Rakshit
- advertising industry
- demise
- Advertising Avenues
- Onida Devil
- VIP Skybags
- Sam Balsara
- COVID-19
- risis
- Crisis
- Cover Story
- lockdown
- CMO
- Uma Talreja
- Interview
- Marketing
- Shoppers Stop
- COVID-19
- Recycle
- Advertising
- Christina Moniz
- COVID-19
- relief efforts
- CSR
- India Inc
- Corporates
- HUL
- Tata
- Reliance
- Adani
- Godrej
- Marico
- Azim Premji
- philanthropy
- Mahindra
- Vedanta
- Nestle
- BCCI
- Christina Moniz
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- COVID-19
- media
- advertising
- cover story
- IMPACT magazine
- OOH
- experiential
- marketing
- radio
- Tribute
- In Memoriam
- Goutam Rakshit
- Sam Balsara
- Madison
- Advertising Avenues
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- Experiential
- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
- Radio
- COVID-19
- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- IMPACT
- Backbeat
- Rahul Puri
- coronavirus
- shutdown
- Mukta Arts
- MANKIND PHARMA
- VISA
- NAVNEET
- TATA SKY
- marketing
- COVID-19
- shutdown
- Grofers
- Dineout
- Kotak Mahindra
- Orient Electric
- Hamdard
- Neeta Nair
- media agencies
- advertising
- COVID-19
- shutdown
- Ashish Bhasin
- Navin Khemka
- Ajay Gupte
- Rana Barua
- MA Parthasarathy
- Madison Media
- Christina Moniz
- Radio
- COVID-19
- Eularie Saldanha
- advertising
- government
- Rahul Namjoshi
- Ashit Kukian
- MV Shreyams Kumar
- Nisha Narayanan
- Abe Thomas
- Mrico
- christina Moniz
- HUL
- Godrej
- COVID-19
- VIRUS
- Experiential
- events
- marketing
- Roshan Abbas
- Bryan Tellis
- Ranjit Raina
- Sanjoy Roy
- COVID-19
- EEMA
- Eularie Saldhana
- OOH
- Eularie Saldanha
- COVID-19
- advertising
- shutdown
- Noomi Mehta
- Fabian Trevor Cowan
- Mukesh Gupta
- LOCKDOWN
- STATE OF MIND
- Neha Motwani
- Fitternity
- Backbeat
- Prasoon Pandey
- Corcoise Films
- Neeta Nair
- Interview
- Family
- CORONA BRANDS
- MAHESH CHAUHAN
- Salt Brand Solutions
- Cover Story
- NEETA NAIR
- lockdown
- Work from home
- CMO
- Interview
- Ritesh Ghosal
- Infiniti Retail Limited
- Croma Ltd
- Spotlight
- HUL
- PepsiCo
- INOX
- ITC
- SUN TV
- Britannia
- Sony Pictures Networks
- Nippon Paint
- myUpchar
- Chqbook.com
- Thyrocare
- Blue Dart
- Adfactors PR
- IMPACT magazine
- Backbeat
- Neha Motwani
- COVID-19
- fitness
- productivity
- wellness
- Prasoon Pandey
- Corcoise
- family
- Sony Entertainment
- Amitabh Bachchan
- Rajinikanth
- Alia Bhatt
- Chiranjeevi
- Mohanlal
- Diljit Dosanjh
- Kalyan Jewellers
- Interview
- Neeta Nair
- Mahesh Chauhan
- Salt Brand Solutions
- Coronavirus
- brand marketing
- opinion
- IMPACT magazine
- Advertising
- WFH
- ad films
- creative
- COVID-19
- Asian Paints
- Mankind Pharma
- Tata Sky
- Vivo
- Neeta Nair
- Corporate
- CSR
- social outreach
- brands
- UNICEF
- HUL
- Pepsico
- INOX
- Thyrocare
- myUpchar
- Britannia
- Christina Moniz
- Croma
- Ritesh Ghosal
- Interview
- Marketing
- COVID-19
- lockdown
- consumer durables
- Anjana Naskar
- Prasun Kumar
- CMO
- Magicbricks.com
- CMO
- Prasun Kumar
- Magicbricks.com
- Roshan Abbas
- Kommune
- COVID-19
- E-commerce
- Joy Ghoshal
- Vikas Gupta
- Entertainer No. 1
- Flipkart
- #WeddingsFromHome
- Leo Burnett
- Shaadi.com
- LOCKDOWN
- Meghna Ghai Puri
- Whistling Woods International
- Learning new skills
- Interview
- Godrej Appliances
- Swati Rathi
- #HumSabHomeMakers
- Creative Zone
- Oriflame India
- Vodafone
- Amandeep Singh
- Naveen Anand
- Kiran Antony
- Kavita Nair
- Spotlight
- Anjali N. Kumar
- Arita Sarkar
- Laxmi Prasad Pant
- Pradeep Dhivar
- Cover Story
- COVID-19
- influencers
- Influencer
- Interview
- Jose Covaco
- SAURABH VARMA
- gaming
- Nazara.com
- NEETA NAIR
- agency
- Publicis Communications
- COVID-19
- INDIA
- REPORT
- Zoom
- fake news
- Vivek Pandey
- Times Internet
- fake news
- Vivek Pandey
- Times Internet
- Kantar
- survey
- COVID-19
- small business
- revenue
- impact
- Rikki Agarwal
- LEADER
- Blink Digital
- Rachna Anbumani
- Interview
- Lavazza India
- Linc Pentonic
- Godrej Group
- ICICI Prudential Mutual Fund
- Sterlite Power
- FIRST RESPONDERS
- Diwakar Sharma
- Vinod Gopi
- Malayala Manorama
- Mid-day
- Rijo Joseph
- Pradeep Joseph
- Media
- journalism
- COVID-19
- first responders
- news
- Dipali Banka
- Rachna Anbumani
- Lavazza
- coffee
- interview
- quarantine
- marketing
- Anjana Naskar
- Rikki Agarwal
- Blink Digital
- engineering
- Backbeat
- IMPACT magazine
- digital marketing
- Avance
- Newspapers
- Survey
- lockdown
- Print media
- IMPACT magazine
- spotlight
- IMPACT magazine
- cover story
- TV
- smartphones
- BARC
- Nielsen
- Dipali Banka
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- Strong double-digit growth has been seen across various segments of OTTs (movies
- originals
- etc) while audio-streaming apps showed a decline
- possibly on account of commuting going down
- says a Nielsen research report ‘India Smartphone Behaviour’. According to the report
- during the pre-COVID-19 period
- the amount of time that consumers spent on smartphones was about 3 hours 22 minutes
- and it has increased to 3 hours and 44 minutes in Week 15
- which takes it 10% higher. Daily Time spent on smartphones in Week 5 of COVID-19 disruption is 17.8 billion minutes
- up from 16.1 billion minutes in the pre-COVID-19 period. Explaining this
- Dolly Jha
- Country Leader Nielsen Global Media
- South Asia says
- “We are pretty much looking at 20% of Internet audiences who are making up our target group which is one lakh plus towns
- NCCS ABC
- 15-44 age group. And these 20% of Internet audiences are creating 17.8 billion minutes of smartphone usage on a daily basis.” According to the ‘Impact of COVID-19 on Media Consumption’ report by ZEE5
- consumption trends have shown a sharp increase with the rise in increased consumption across all time-bands of the day with 92% increase in movie viewership and 37% increase in consumption of ancillary content
- 78% surge in news viewership with growth across languages – Hindi
- English & Regional and 200% increase in Kids viewership. “The daily number of installs coming in organically
- that is people searching for the Voot Kids app and installing it
- jumped to twice as this lockdown period began. And now
- in the last 40-45 day period
- it has stabilized to 2.5 times the daily average of pre-lockdown. But more interestingly
- subscription to this application has jumped six times on a daily level. The time spent on the platform per user per day is about 90 minutes
- both on mobile and on TV
- ” says Saugato Bhowmik
- Business Head
- VOOT Kids
- a subscription-driven
- multi-format learning and infotainment app for children. The platform continued to advertise on digital through performance marketing and did a three-week television campaign across different channels during this period. EXPERIMENTS WITH CONTENT An adv
- MX Player
- has seen a huge surge in user base and engagement time with its wide library of content
- strategic partnerships with GECs and live television and new channels. “We’ve done a lot of partnerships with movies
- dubbed Hollywood movies
- which are doing extremely well but what we did really well was our digital first web shows that we both produced or co-produced or actually did partnerships with where we have the exclusive right
- ” says Viraj Jit Singh
- SVP & Head-Revenue
- MX Player. “Time spent on gaming is even higher than time spent on video for us
- ” adds Singh. Times Internet-owned MX Player had announced in February that it had added in-app gaming features on the platform. According to Mindshare India and Vidooly report
- YouTube has seen a 20.5% surge in subscriber-base in a span of 45 days of the COVID-19 disruption. Genre-specific observations from the report indicate a 120% spike in the number of uploads in the ‘Education’ category post lockdown. The ‘Music’ genre
- majorly short-form content
- has seen a 9% decline in consumption during the lockdown period
- which also indicates the shift in the consumer behaviour towards long form content. An increase in time at the consumer’s disposal is cited as the reason for this shift. Certain genres that have seen a significant increase in viewership are Food & Recipe
- Gaming (23%) and Information (42%). Even regional OTT platforms are seeing surge in content consumption
- the Bengali language Hoichoi being one of them. Hoichoi has reportedly seen a major spike in growth in its 35+ age group users
- who have now become one of the top demographic segments of Hoichoi. ADVERTISING ON DIGITAL “On digital
- programmatic advertising has seen a drop across all categories but on direct sale
- where we are going to clients and agencies and pitching
- we have seen a growth over the last three months and we are still seeing growth
- ” says Viraj Jit Singh. “Yes
- my brand count has reduced
- my RO value size has increased because there are certain categories that are organically wanting to advertise more. For example
- media and entertainment platforms
- largely other OTT and other social media platforms are leveraging us as we’ve a very unique user base different from all the others
- ” he adds. Other categories that are spending large sums on OTT platforms are gaming services and essential goods brands. “OTT platforms like Netflix and Amazon Prime are now among the Top 10 advertisers on movie channels
- clearly trying to woo audiences from TV to online
- ” says Sunil Lulla
- Chief Executive Officer
- BARC India.
- OTT
- Netflix
- Nielsen
- VOOT
- MX Player
- Netflix
- Amazon Prime
- Hoichoi
- Sunil Lulla
- BARC
- HINDUSTAN TIMES
- DENTSU IMPACT
- #HTSALUTES
- lockdown
- COVID-19
- HT
- Dentsu Impact
- campaign
- COVID-19
- frontliners
- Amit Wadhwa
- Rajan Bhalla
- Soumitra Karnik
- CONTENT
- INFLUENCERS
- Apaksh Gupta
- One Impression
- Christina Moniz
- TRAI
- CHINTAMANI RAO
- BARC
- Broadcast
- CHINTAMANI RAO
- BARC
- TRAI
- Broadcast
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- CMO
- Interview
- Anjana Ghosh
- Bisleri
- Parag Desai
- Wagh Bakri Tea Group
- Nitin Chopra
- Facebook India
- Sanjay Sharma
- Mother Dairy
- NEETA NAIR
- RS Sodhi
- Srabana Lahiri
- Piyush Pandey
- Ogilvy
- CHINTAMANI RAO
- TRAI
- broadcast
- TRIBUTE
- IRRFAN KHAN
- actor
- powerful ad campaigns
- brands
- BARC
- TRAI
- SRABANA LAHIRI
- Television
- TRAI
- BARC
- India
- COVID-19
- IMPACT magazine
- cover story
- Chintamani Rao
- TRAI
- BARC
- Television
- Chintamani Rao
- TRAI
- BARC
- Television
- Bisleri
- Anjana Ghosh
- Marketing
- Interview
- CMO
- COVID-19
- Christina Moniz
- Piyush Pandey
- Ogilvy
- Creative
- Advertising
- Interview
- Srabana Lahiri
- Nitin Chopra
- Interview
- Lockdown
- social media
- Christina Moniz
- Seema Jindal Jajodia
- Nourish Organics
- Backbeat
- IMPACT magazine
- super foods
- Wagh Bakri
- Parag Desai
- Tea
- Digital Advertising
- IMPACT magazine
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- Cadbury
- OPPO India
- Godrej No 1
- Mahindra & Mahindra
- Magazines
- Print Media
- Newspapers
- R Rajmohan
- COVID-19
- lockdown
- Vodafone
- Idea
- AI
- VIC
- Vishant Arora
- AI
- VIC
- Vishant Arora
- AI
- AI
- VIC
- Vishant Arora
- Idea
- Kenneth Pao
- Criteo
- GADGET
- ELECTRONICS
- COVID-19
- SOCHEERS
- AGENCY LIFE
- Mehul Gupta
- GIF
- backbeat
- Viraj Sheth
- Monk-E
- ORIFLAME
- Interview
- Naveen Anand
- Tata Sky
- Times of India
- Himalaya Drug Company
- Dabur Amla
- CMOS
- Rajesh Jain
- Netcore Solutions
- Mahima Kaul
- CONNECTION
- brief
- Bauddhayan Mukherji
- Little Lamb Films
- Srabana Lahiri
- SRABANA LAHIRI
- Kainaz Karmakar
- Harshad Rajadhyaksha
- Ogilvy
- Kainaz Karmakar
- Harshad Rajadhyaksha
- Ogilvy
- creative
- advertising
- Cannes
- Savlon
- Brooke Bond
- Red Label
- Digital
- advertising
- marketing
- lockdown
- COVID-19
- cover story
- IMPACT magazine
- Neeta Nair
- Spotlight
- IMPACT magazine
- Bauddhayan Mukherji
- Little Lamb Films
- Srabana Lahiri
- Mahima Kaul
- COVID-19
- Twitter Seva
- Christina Moniz
- interview
- Viraj Sheth
- Monk Entertainment
- backbeat
- Impact magazine
- Interview
- Netcore Solutions
- Rajesh Jain
- MarTech
- marketing
- technology
- Dipali Banka
- Oriflame South Asia
- Naveen Anand
- Interview
- CMO
- Sandeep Sharma
- RK Swamy
- Opinion
- COVID-19
- WFH
- Lockdown
- India
- Amit Doshi
- CMO
- Lenovo India
- Digital Media
- RED LABEL
- CAMPAIGN
- Hindustan Unilever’s
- Shiva Krishnamurthy
- SHAH RUKH KHAN
- BYJU’S
- CAMPAIGNS
- Muthoot Pappachan
- Sanjeev Shukla
- lockdown
- NEETA NAIR
- Bharath Sastry
- Vistaprint India
- UPGRAD
- Dipali Banka
- Arjun Mohan
- IKEA India
- Tata Steel
- Brooke Bond Red Label
- Paree
- LOCKDOWN 3.0
- MiQ-Mood
- Nation Report
- GIRISH AGARWAL
- Dainik Bhaskar Group
- TASMAYEE ROY
- Interview
- challenge
- Amin Lakhani
- leadership
- Niloufer Dundh
- Ventes Avenues
- GIFTS
- Ajit Kumar
- Deloitte India
- Josy Paul
- BBDO India
- Srabana Lahiri
- Cover Story
- CFO
- ZONES
- LAQSHYA REPORT
- Laqshya Media Group
- Alok Jalan
- COVID-19
- CFO
- Digital
- disruption
- cover story
- Misbaah Mansuri
- Arjun Mohan
- Marketing
- upGrad
- interview
- CMO
- Dipali Banka
- Josy Paul
- BBDO India
- interview
- creativity
- advertising
- COVID-19
- lockdown
- Srabana Lahiri
- Girish Agarwal
- Dainik Bhaskar
- interview
- green zone
- orange zone
- Tasmayee Roy
- Dainik Bhaskar
- green zone
- orange zone
- Bharat Sastry
- Vistaprint
- Backbeat
- football
- IMPACT magazine
- Bharat Sastry
- Vistaprint
- Backbeat
- football
- IMPACT magazine
- Vistaprint
- football
- By invitation
- Amin Lakhani
- Mindshare
- WFH
- Ajit Kumar
- Deloitte
- India
- COVID-19
- brands
- marketing
- Niloufer Dundh
- Ventes Avenues
- By Invitation
- Lockdown
- COVID-19
- Priti Joshi
- Bumble
- Christina Moniz
- By Invitation
- opinion
- Anand Chakravarthy
- Essence
- lockdown
- COVID-19
- India
- Santosh Padhi
- Paddy
- Taproot Dentsu
- advertising
- Paddy
- Taproot Dentsu
- id8 media solutions
- PR
- Digital
- Tanya Swetta
- Marketing
- Caples Awards
- Ogilvy
- BBDO
- John Hegarty
- advertising
- Meera Sharath Chandra
- BBDO
- John Hegarty
- Meera Sharath Chandra
- Mohit Joshi
- Havas
- Media Agencies
- Advertising
- Swiggy
- Tata Trucks
- Tata Trucks
- Havas
- Kavita Lakhani
- Golinopinion
- MullenLowe Lintas
- Public Relations
- Media
- MullenLowe Lintas
- Golinopinion
- Prasenjit Basu
- Voltas Beko
- Kapil Pathare
- VIP Clothing Ltd
- Sunil Nair
- Firework India
- Shaziya Khan
- Wunderman Thompson
- Santosh Padhi
- Taproot Dentsu
- Vivek Srivatsa
- Tata Motors
- Titan Company Limited
- Ajoy Chawla
- Nikhil Rungta
- Verizon Media
- Campaign
- Creative Zone
- WWF India
- Muthoot Finance
- 3. Parachute Advansed
- Parachute Advansed
- Boost
- Ralco
- Parle Biscuits
- cover Story
- Impact
- Growth
- PAYWALL
- Spotlight
- FAYE D’SOUZA
- RAJ NAYAK
- ONLINE PLATFORM
- M&E industry
- COVID-19
- Dipali Banka
- DIGITAL
- NEWS
- CMO
- WWF India
- Sunil Nair
- Sunil Nair
- Firework India
- Kapil Pathare
- VIP Clothing Ltd
- Ranjit Raina
- Geometry Encompass
- Marketing
- Brands
- COVID-19
- M P VEERENDRA KUMAR
- M V Shreyams Kumar
- heartfelt tribute
- MarTech
- Rakesh Jaitly
- Dipali Banka
- CARAVAN
- Vanita Keswani
- Music
- Idea 4G
- Titan Watches International
- Kellogg's
- Kansai Nerolac
- Alexander Lambrecht
- AB InBev
- BUDWEISER
- SoCheers
- Shivani Mehta
- CREATIVE
- BCG REPORT
- Sandeep Bhushan
- Backbeat
- lockdown
- IMPACT magazine
- Madison World
- Madison Media
- Vanita Keswani
- Radio
- BIG FM
- Caravan
- Manish Bhatt
- Scarecrow M&C Saatchi
- advertising
- Wagh Bakri
- Scarecrow M&C Saatchi
- interview
- CMO
- Budweiser
- AB InBev
- Eularie Saldanha
- celebrities
- endorsements
- cover story
- Christina Moniz
- endorsements
- celebrities
- endorsements
- cover story
- Christina Moniz
- M V Shreyams Kumar
- M P Veerendra Kumar
- Mathrubhumi Group
- tribute
- Tarunjeet Rattan
- Nucleus PR
- Public Relations
- communication
- COVID-19
- Nucleus PR
- communication
- Vineet Handa
- Kaizzen Communications
- Nike
- Adidas
- Black Lives Matter
- Kaizzen Communications
- Nike
- Black Lives Matter
- SUNIL KATARIA
- GCPL
- CELEBRITY
- Christina Moniz
- Television
- Free Dish
- Networks
- Cover Story
- IMPACT Magazine
- viewership
- Rebel Foods
- Behrouz Biryani
- Faasos
- Sagar Kochhar
- Eat Sure
- Anjana Naskar
- CMO
- interview
- Sunil Nair
- Firework
- India
- content
- interview
- Dipali Banka
- Advertising
- Horlicks
- Hindustan Unilever
- Swati Bhattacharya
- Srabana Lahiri
- FCB Ulka
- Times of India
- Gaurav Dublish
- Siddharth Sood
- Wildcraft
- interview
- India
- Simran Sabherwal
- CNN International
- Sunita Rajan
- Interview
- Simran Sabherwal
- advertising
- AirAsia
- Wildcraft
- Stayfree
- Airtel Payments Bank
- Akshaara Lalwani
- Communicate India
- Public relations
- Backbeat
- IMPACT magazine
- Mandeep Malhotra
- Social Street
- advertising
- COVID-19
- new normal
- new normal
- Social Street
- Divya Dixit
- OTT
- AltBalaji
- Television
- InMobi
- Report
- Programmatic Advertising
- Video
- IMPACT magazine
- Fevicol
- India
- Piyush Pandey
- Vivek Sharma
- Pidilite
- advertising
- CNN International
- Sunita Rajan
- Interview
- Simran Sabherwal
- advertising
- Neena Dasgupta
- Zirca
- opinion
- Digital
- India
- Hareesh Tibrewala
- Mirum India
- lockdown
- COVID-19
- FLEETS
- Manish Maheshwari
- Mo Al Adham
- Hareesh Tibrewala
- Mirum India
- lockdown
- COVID-19
- MCDONALD’S
- Arvind RP
- Vikash Jaiswal
- LUDO KING
- Advertising agencies
- Cover Story
- Advertising
- creative
- Cover Story
- IMPACT magazine
- Neeta Nair
- Vikash Jaiswal
- Gametion Technologies
- Ludo King
- mobile gaming
- Dipali Banka
- Gametion Technologies
- mobile gaming
- mobile gaming
- CMO
- interview
- Anjana Naskar
- Chetan Mahajan
- The Mavericks
- Backbeat
- IMPACT magazine
- lockdown
- Ajay Gahlaut
- Publicis
- interview
- creative
- Srabana Lahiri
- Mahindra Lifespace
- Fastrack
- Vivo India
- Cadbury Dairy Milk Silk
- OGILVY INDIA
- Ouch Mummy
- Piyush Pandey
- Prem Narayan
- Hindustan Unilever
- Bru Instant
- The Womb
- Navin Talreja
- Kawal Shoor
- Deepak Lamba
- Worldwide Media
- M&E PLATFORMS
- opinion
- Femina
- LV Krishnan
- TAM Media
- Radio
- opinion
- Effie Index 2020
- Effie Index 2020
- Dheeraj Sinha
- Dheeraj Sinha
- Leo Burnett
- advertising
- opinion
- Sandeep Balani
- Outbrain
- Europe
- COVID-19
- lockdown
- Outbrain
- Europe
- Cover story
- tech
- telecom
- Dipali Banka
- IMPACT magazine
- tech
- telecom
- telecom
- Interview
- Shenoy Muralidhara
- marketing
- Araldite
- Eularie Saldanha
- Shenoy Muralidhara
- Eularie Saldanha
- Araldite
- Eularie Saldanha
- Govind Pandey
- Advertising
- TBWA India
- Interview
- Srabana Lahiri
- TBWA India
- Vasuta Agarwal
- InMobi
- interview
- programmatic advertising
- Dipali Banka
- programmatic advertising
- Sandeep Bhushan
- interview
- Christina Moniz
- Spotlight
- Shubham Jha
- Adjust
- app marketing
- Dipali Banka
- Shubham Jha
- Adjust
- app marketing
- app marketing
- : Times of India
- Campaign
- journalism
- fake news
- Sanjeev Bhargava
- journalism
- Sanjeev Bhargava
- Pratik Gupta
- Foxymoron
- Zoo Media
- marketing
- Foxymoron
- Zoo Media
- marketing
- Zoo Media
- Axis Bank
- WeWork
- RoohAfza
- eBay
- Mihir Karkare
- Mirum India
- opinion
- Consumerism
- Titus Upputuru
- Dentsu One
- Taproot Dentsu
- Titus Upputuru
- Dentsu One
- IMPACT magazine
- backbeat
- Scroll Mantra
- Neha Bajaj
- Scroll Mantra
- Neha Bajaj
- Neha Bajaj
- RAJ NAYAK
- HAPPYNESS.ME
- Cover Story
- OOH
- NOEL D’SOUZA
- EULARIE SALDANHA
- XIAOMI
- nuj Sharma
- Anuj Sharma
- Interview
- Mayank Bhangadia
- Roposo
- Flipkart
- Max Life Insurance Company Ltd.
- Livogen Tonic
- MPL
- SUPERWOMAN
- Dentsu Impact
- Vishal Chinchankar
- Madison World
- Atul Hegde
- RainMaker Ventures
- CANNES LIONS
- NEETA NAIR
- IMPACT magazine
- Marketing
- Interview
- Christina Moniz
- Creativity
- Advertising
- Dipali Banka
- Opinion
- digital marketing
- opinion
- lockdown
- Backbeat
- IMPACT magazine
- Anupama Ramaswamy
- TATA MOTORS
- Vivek Srivatsa
- SAFETY AGENDA
- IMPACT
- #IMPACTTOP30
- young talent
- advertising
- marketing
- media
- exchange4media
- #IMPACTTOP30
- young talent
- exchange4media
- SNICKERS
- Yogesh Tewari
- Mars Wrigley
- LOCKDOWN
- TOP 10
- Sanju Menon
- Backbeat
- WFH
- OkCupid
- Kotak
- Titan Raga
- Water Kingdom
- IIHB
- Sandeep Goyal
- celebrities
- Publicis Ambience
- IMPACT magazine
- Piyush Pandey
- POWER JURY
- Top30under30
- Impact
- IMPACT magazine
- #IMPACTTOP30
- Young talent
- #IMPACTTOP30
- panel discussion
- advertising
- marketing
- media
- Asian Paints
- Mangalam Camphor
- IDBI Federal Life Insurance
- Jk Super Cement
- Rahul Tekwani
- Enormous Brands
- Impact Magzine
- IMPACT magazine
- Backbeat
- Malini Agarwal
- MissMalini
- opinion
- social media
- MissMalini
- Sumanto Chattopadhyay
- 82.5 Communications
- opinion
- lockdown learnings
- 82.5 Communications
- lockdown learnings
- Issac John
- Discovery Plus
- OTT
- interview
- Dipali Banka
- SAB TV
- Adhikari Brothers
- Mastii
- Markand Adhikari
- Adhikari Brothers
- Mastii
- Markand Adhikari
- Mastii
- Markand Adhikari
- Markand Adhikari
- Vinay Subramanyam
- Britannia Industries
- interview
- Simran Sabherwal
- Britannia Industries
- Hawkins
- Brahm Vasudeva
- Gayatri Yadav
- Sam Balsara
- Shekhar Swamy
- Ramesh Narayan
- ISA
- MRUC
- ASCI
- Brahm Vasudeva
- Gayatri Yadav
- Shekhar Swamy
- ISA
- MRUC
- ASCI
- MRUC
- ASCI
- ASCI
- Ajit Mohan
- Anurag Batra
- Nawal Ahuja
- digital
- SME
- Anurag Batra
- Nawal Ahuja
- digital
- SME
- Nawal Ahuja
- digital
- SME
- Upskilling
- marketer survey
- CMO
- IMPACT magazine
- Srabana Lahiri
- SBI Life
- Spotify
- Britannia
- Xotik Frujus
- Prathyusha Agarwal
- talking Point
- ZEEL
- Ashish Sehgal
- #13THKITAIYYARI
- ZEE’S TEASER CAMPAIGN
- OOH
- Indian sports
- cover story
- COVID-19 crisis.
- global sporting
- CHRISTINA MONIZ
- Sonam Saini
- Ruhail Amin
- Zee
- OOH campaign
- Prathyusha Agarwal
- Laqshya Media Group
- Publicis Worldwide
- Sundar Pichai
- Sanjay Gupta
- Digital India
- Sundar Pichai
- Digital India
- Digital India
- Kevin Vaz
- Star Jalsha
- interview
- Simran Sabherwal
- Star Jalsha
- Deepa Krishnan
- Tata Starbucks
- Marketing
- Christina Moniz
- Tata Starbucks
- Zee
- OOH campaign
- Prathyusha Agarwal
- Ashish Sehgal
- Laqshya Media Group
- Publicis Worldwide
- Lara Balsara Vajifdar
- Madison World
- opinion
- advertising
- Tarun Rai
- Wunderman Thompson
- WFH
- opinion
- advertising
- Misaal Turakhia
- StepSetGo
- backbeat
- IMPACT magazine
- Grey Singapore
- COVID-19
- kids
- Keep Off
- Peeyush Bachlaus
- AVP – Marketing
- Kansai Nerolac Paints Ltd
- IMPACT
- CONSUMER SENTIMENT
- lockdown
- QUALITY CONTENT
- Rohit Jain
- Lionsgate South Asia
- CMOs
- IMPACT
- lockdown
- PANDEMIC
- HEALTH INSURANCE
- IMPACT
- Sapna Desai
- ManipalCigna Health Insurance
- Moksh Chopra
- KFC India
- interview
- marketing
- KFC India
- Raj Nayak
- Vistas Media
- Abhayanand Singh
- media
- entertainment
- Vistas Media
- Abhayanand Singh
- CINEMA
- QUEST
- ENTREPRENEUR
- Amit Mondal
- Pulpkey
- CINEMA
- QUEST
- ENTREPRENEUR
- Pulpkey
- mit Mondal
- Amit Mondal
- luxury
- reinvention
- PB Venugopal
- Lexus India
- COVID-19 pandemic
- PUNIT GOENKA
- ZEE 4.0
- 5G SALVO
- EULARIE SALDANHA
- SENSODYNE
- #FORTHELOVEOF
- Anurita Chopra
- GSK Consumer Healthcare
- Impact
- CARS24
- Motilal Oswal
- MP Tourism
- Voltas Beko
- xxxxxxxxxx
- 123
- hhhh
- Cover Story
- Advertising
- Innovation
- Neeta Nair
- Anurita Chopra
- interview
- marketing
- GSK
- Sensodyne
- Eularie Saldhana
- EY
- Ashish Pherwani
- media
- entertainment
- COVID-19
- Kantar
- Chinese apps
- Sharechat
- Kantar
- Chinese apps
- Sharechat
- Isobar
- Consulting
- Priyanka Agarwal
- Shamsuddin Jasani
- Lexus India
- Luxury
- Opinion
- PB Venugopal
- Amit Mondal
- Pulpkey
- IMPACT magazine
- backbeat
- Chandrika Ayurvedic Soap
- Honda City
- TVS Motor Company
- Himalaya Hand Cream
- Dhara Tanna
- Fitternity
- COVID-19 pandemic
- WFH
- GROW YOUR BUSINESS
- Taranjeet Singh
- Criteo Southeast
- consumers
- Anjana Naskar
- UDEMY
- LEARNING MISSION
- Siddharth Bakshi
- RIO Pads
- Kartik Johari
- Nobel Hygiene
- Biswapriya Bhattacharjee
- DIGITAL ENTERTAINMENT
- Kantar
- Suniel Shetty
- Hindi film star
- film producer
- entrepreneur
- Annurag Batra
- Mahendra Mohan Gupta
- JPL
- Shailesh Gupta
- Shashank Srivastava
- Maruti Suzuki India Limited
- SRABANA LAHIRI
- Impact
- ABHIJIT AVASTHI
- Srabana Lahiri
- advertising firm
- Sideways Consulting
- IMPACT
- cover story
- Shailesh Gupta
- Jagran Prakashan
- Nawal Ahuja
- Mid-day
- Dainik Jagran
- Radio City
- Udemy
- Siddharth Bakshi
- interview
- Anjana Ghosh
- online learning
- online learning
- Suniel Shetty
- FTC Talent
- Interview
- Annurag Batra
- FTC Talent
- Maruti Suzuki
- Shashank Srivastava
- NEXA
- interview
- Srabana Lahiri
- NEXA
- Abhijit Avasthi
- Sideways Consulting
- interview
- Srabana Lahiri
- Taranjeet Singh
- Criteo
- Opinion
- e-commerce
- RIO Pads
- Kartik Johari
- menstruation
- Radhika Apte
- menstruation
- Radhika Apte
- Radhika Apte
- Kantar
- ICUBE
- SVOD
- Biswapriya Bhattacharjee
- ICUBE
- SVOD
- SVOD
- Dhara Tanna
- Fitternity
- Backbeat
- IMPACT Magazine
- Suniel Shetty
- FTC Talent
- Interview
- Annurag Batra
- Kalli Purie
- IMPACT
- Influential Women
- Anupriya Acharya
- Faye D’Souza
- Shereen Bhan
- Swati Bhattacharya
- Facebook India
- Pepperfry
- Gold Water Shield
- Budweiser 0.0
- TRAVEL
- Amandeep Singh
- shisha bar
- VMLY&R Delhi
- Unny Radhakrishnan
- TRAVEL HACK
- Digitas India
- lockdown
- SLEEPWELL
- Sumit Sehgal
- Sheela Foam Ltd
- EULARIE SALDANHA
- Unny Radhakrishnan
- Digitas India
- Opinion
- Travel
- Sumit Sehgal
- Sheela Foam
- Sleepwell
- Interview
- Eularie Saldanha
- Amandeep Singh
- VMLY&R
- Backbeat
- IMPACT magazine
- VMLY&R
- Be your own
- #IMPACT50Women
- Kalli Purie
- cover story
- kalli purie
- IMPACT’s 50 Most Influential Women
- Marketing
- Advertising
- CHRISTINA MONIZ
- IMPACT’s 50 Most Influential Women
- women leaders
- #IMPACT50Women
- Kalli Purie
- Faye D’Souza
- Anupriya Acharya
- Kalli Purie
- India Today Group
- IMPACT 50 Women
- India Today Group
- IMPACT 50 Women
- IMPACT 50 Women
- nO
- Tata Motors
- Crompton Greaves
- LIEBHERR India
- NESCAFÉ
- Ramesh Narayan
- Canco Advertising
- backbeat
- IMPACT magazine
- Pooja Jauhari
- The Glitch
- Opinion
- Digital
- The Glitch
- Gemini Cooking Oil
- Cargill
- Subin Sivan
- CMO
- Anjana Naskar
- Ashwin-Suresh
- MullenLowe Lintas
- MullenLowe Lintas
- Neeta Nair
- Kaam Wapasi
- Ashwin Suresh
- Pocket Aces
- Jambo
- Dipali Banka
- Pocket Aces
- Jambo
- Vikram Sakhuja
- Amit Syngle
- Amit Syngle
- Kunal Bahl
- Kunal Bahl
- Kunal Bahl
- Shailesh Gupta
- Rohit Gupta
- Avinash Pandey
- Pitch Madison
- Advertising
- AdEx
- PMAR
- Pitch Madison
- Advertising
- AdEx
- PMAR
- Ramesh Narayan
- Canco Advertising
- backbeat
- IMPACT magazine
- Godrej Group
- Lava nternational
- Philips India
- upGrad
- Nandini Dias
- Lodestar
- Cover Story
- IMPACT
- Srabana Lahiri
- Jaganathan Chelliah Director
- Sandisk
- marketing
- Christina Moniz
- Content marketing
- Amul
- PepsiCo
- PepsiCo
- Suparna Mitra
- Titan
- festive season
- Anjana Naskar
- Shashi Seth
- Oracle
- interview
- Neeta Nair
- Zee Café
- Kartik Mahadev
- entertainment
- television
- interview
- Avik Das Kanungo
- Games24x7
- Rummycircle
- interview
- Shivank Agarwal
- Mitron TV
- interview
- Dipali Banka
- Sachin Bhatia
- Backbeat
- Ameyo
- IMPACT magazine
- Dipali Banka
- Tarun Jha
- ŠKODA AUTO India
- Neeta Nair
- Shweta Singhal
- TRAVEL SECTOR
- SHLOK SRIVASTAVA
- Content Creator
- Tech Burner
- exchange4media
- PR & CORP COMM
- Women Achievers Summit
- PR
- Corp Comm
- Women Achievers
- Exchange4media Group
- Public Relations
- COVID-19
- Cover Story
- Corporate Communications
- Super 50
- PR Agencies
- Brands
- Corporate Communications
- Interview
- Madan Bahal
- Adfactors PR
- Interview
- MarCom
- Sonia Huria
- Viacom18
- Interview
- Corporate Communications
- Paresh Chaudhry
- Adani Group
- MPACT
- PR
- Yatra.com
- travel sector
- Neeta Nair
- Neeta Nair
- Backbeat
- KARTIK JOHARI
- MEN AND PERIODS
- Nobel Hygiene
- Edelweiss Financial
- Ambipur
- Britannia Marie
- Faasos
- Sanjay Tripathy
- Armsprime Media
- CELEBYTE
- FLIPKART
- TOOL FOR BRANDS
- Prakash Sikaria
- Christina Moniz
- Q5
- marketers and media
- BSH HOME
- Neeraj Bahl
- Anjana Naskar
- Ranjani Krishnaswamy
- Tanishq
- Titan Company
- Team IMPACT
- Anita Kotwani
- COVID-19 lockdown
- cnbc-tv18
- Shereen Bhan
- Dipali Banka
- HINDUSTAN TIMES
- DIPALI BANKA
- Rajiv Beotra
- Rajan Bhalla
- Festive Season
- AdEx
- advertising
- cover story
- Bosch
- interview
- interview
- Carat India
- DAN
- HT Media
- interview
- interview
- Neeta Nair
- celebrity endorsement
- Brand Pulse
- marketing
- advertising
- menstruation
- IMPACT magazine
- Kartik Johari
- Nobel Hygiene
- menstruation
- IMPACT magazine
- Sanjay Tripathy
- Armsprime
- Celebyte
- celebrity endorsement
- ENTERTAINMENT
- Kailashnath Adhikari
- Happii Digital and Broadcasting Network Private Limited
- Vodafone Idea Limited
- Kavita Nair
- Vi
- ECOSYSTEM
- Rohit Sharma
- Anymind Group
- POKKT
- Tarun Katial
- Zee5
- Naziya Alvi Rahman
- Bruno Bertelli
- ublicis WW
- Neeta Nair
- Bruno Bertelli
- Publicis WW
- Neeta Nair
- Manish Porwal
- Alchemist
- Christina
- GHAZAL ALAGH
- Mamaearth
- ENTREPRENEUR
- IPL
- Dipali Banka
- Simran Sabherwal
- Gautam Thakar
- Star Sports
- Dream11
- cover story
- cricket
- Dipali Banka
- Gautam Thakar
- IPL
- Star Sports
- Simran Sabherwal
- Neeta Nair
- Interview
- Interview
- Dipali Banka
- Interview
- Christina Moniz
- Rohit Jain
- Lionsgate
- Interview
- Christina Moniz
- SAB TV
- Opinion
- Backbeat
- WFH
- ACTIVIST REGULATOR
- Ruhail Amin
- Ram Sevak
- TRAI Chief
- Sukhleen Aneja
- RB Hygiene
- COVID-19
- Horlicks
- Lizol
- Principal Asset
- Mi India
- BOBBLE
- Ankit Prasad
- Bobble AI
- 123
- cds
- sfs
- dvd
- dgf
- rferf
- fdff
- re
- gr
- TRAI
- RS Sharma
- Television
- Interview
- Eularie Saldanha
- jgj
- tt
- jg
- BrandZ
- HDFC Bank
- WPP
- Dipali Banka
- Atit Mehta
- IPL
- Byju’s
- Christina Moniz
- Dipali Banka
- IMPACT
- IMPACT magazine
- Backbeat
- Shreyasi Singh
- Harappa Education
- Satyan Gajwani
- Times Internet
- MX Player
- Neeta Nair
- TRAI
- RS Sharma
- Ruhail Amin
- DBS Bank India
- Max Life
- Bajaj Pulsar
- Haldiram’s
- fdsfd
- fg
- ghgh
- dfdf
- hth
- hth
- yuy
- uyu
- nn
- uyu
- u6
- uj
- llj
- ere
- gg
- gr
- uk
- ghg
- jy
- ku
- sdfs
- ff
- fsf
- hh
- hfhfh
- hfhfh
- dfdf
- fdf
- gg
- dsd
- dd
- dsd
- ssfs
- fsf
- f
- dfdf
- fsf
- fdf
- Cover Story
- Creative Agencies
- Leadership
- Neeta Nair
- Nitesh Chhapru
- Diageo India
- marketing
- scotch
- Anjana Naskar
- Harish Shriyan
- Amit Ray
- Network Advertising
- Christina Moniz
- Uber
- Sanjay Gupta
- Nikhil Kant
- Simran Sabherwal
- Amitt Sharma
- VDO.AI
- Dipali Banka
- Meera Sharath Chandra
- Tigress Tigress
- The Me Era
- book excerpt
- Swaroop Banerjee
- Zee Live
- Supermoon Drive-In
- Ranjit Raina
- Geometry Encompass
- Backbeat
- New Normal
- Neeta Nair
- Kunal Jeswani
- Rohit Ohri
- Paritosh Srivastava
- Tarun Rai
- Amer Jaleel
- Kunal Jeswani
- Tarun Rai
- Amer Jaleel
- Paritosh Srivastava
- Kunal Jeswani
- Rohit Ohri
- Paritosh Srivastava
- Tarun Rai
- Amer Jaleel
- Rajiv Rao
- Mahesh at Ogilvy
- Amit Akali
- Malvika Mehra
- Naved Akhtar
- Freddy Birdy
- Alok Nanda
- Preeti Vyas
- Prashant Godbole
- Zarvan Patel
- Ajay Gahlaut
- Sudip Bandyopadhyay
- Ajoy Chawla
- Titan Company Limited
- festive and wedding season
- Harsh Agrawal
- ShoutMeLoud
- INTERNET ADDICTION
- Chandramohan Mehra
- Bajaj Allianz Life
- EULARIE SALDANHA
- COPYCAT
- Vidit Aatrey
- Neeta Nair
- Dipali Banka
- Ambi Parameswaran
- brand-building.com
- Nishi Kant
- Prathap Suthan
- Raj Kamble
- Dr Sandeep Goyal
- Manish Porwal
- Vedantu’s
- JOSH
- DIGITAL DUOPOLY
- Ruhail Amin
- Umang Bedi
- Virendra Gupta
- Dailyhunt
- cover story
- Cover Story
- Celebrities
- Deepika Padukone
- drug abuse case
- Misbaah Mansuri
- marketing
- Titan
- Gauri Khan
- Zoya
- Simran Sabherwal
- Spring
- pandemic
- Meesho
- Backbeat
- Cover Story
- Star Plus
- Uday Shankar
- Backbeat
- Mihir Karkare
- Mirum India
- EULARIE SALDANHA
- Creative Zone
- Vedantu
- Vamsi Krishna
- AAMIR kHAN
- Sideways
- Abhijit Avasthi
- SHORTS TV
- Pratik Bhivagaje
- ADOBE
- Sunder Madakshira
- AMAZON
- Mitaksh Jain
- Manish Tiwary
- Uday Shankar
- Star
- Disney
- Hotstar
- Christina Moniz
- Vamsi Krishna
- Vedantu
- Interview
- Mitaksh Jain
- Sunder Madakshira
- Adobe
- Marketing
- Dipali Banka
- Abhijit Avasthi
- Sideways
- Interview
- Neeta Nair
- Manish Tiwary
- Amazon
- Great Indian Festival
- e-commerce
- Mitaksh Jain
- Mihir Karkare
- Mirum India
- Backbeat
- IMPACT magazine
- Opinion
- TRP
- BARC
- Hansa
- Television
- Advertising
- ShortsTV
- Vanish
- Kotak Mutual Fund
- IIFL Finance
- Swiggy
- Vaishali Verma
- Initiative India
- Christina Moniz
- Neeta Nair
- Abhishek Shah
- Bharatpe
- Anjana Naskar
- Shailesh Chaturvedi
- PVH brands
- Christina Moniz
- Anuj Jain
- Kansai Nerolac
- Sunfeast YiPPee!
- Dollar Industries Limited
- eularie saldanha
- Naziya Alvi Rahman
- IPL
- SANJOG GUPTA
- IPG Mediabrands
- Arvind Brands
- Arrow
- interview
- Star Sports
- Interview
- IPL
- Mahima Bhatolia
- Social Paathshala
- Backbeat
- senior citizens
- BARC
- TRP
- Republic Media
- India Today
- Dipali Banka
- Tanishq
- opinion
- advertising
- freedom of speech
- Abraham Thomas
- Reliance Broadcast Digital Limited
- Podcast
- Platinum Guild India
- weet Truth
- eularie saldanha
- gdgg
- dgdgdg
- dgdg
- Retail
- phygital
- Anjana Naskar
- digital
- Baskar Subramanian
- Amagi
- Thunderstorm
- Simran Sabherwal
- Debabrata Mukherjee
- UB Group
- IPL
- Neeta Nair
- Vikram Bhatt
- Enrich Salons
- Christina Moniz
- interview
- Interview
- Kulmeet Bawa
- SAP
- Dipali Banka
- #MeToo
- Tarana Burke
- FCB SIX
- Ian Mackenzie
- Prabhtej Singh Bhatia
- Simba Beer
- Simba Beer
- Paul and Mike
- festive
- Puneet Das
- Tata Tea
- Durga Puja
- Mitaksh Jain
- ENTERTAINMENT
- Ashish Saksena
- Cinemas
- BookMyShow
- njana Naskar
- Anjana Naskar
- Mark Titus
- Nippon Paint India (Decorative Division)
- IPL
- Christina Moniz
- Vineet Agrawal
- India Area
- Brown-Forman
- Christina Moniz
- Vineeta Singh
- Sugar Cosmetics
- Beauty and cosmetics
- NARI
- Shriti Malhotra
- The Body Shop
- interview
- Jack Daniel’s
- Make it count
- interview
- Christina Moniz
- interview
- Talking Point
- Project NARI
- Shivjeet Ghatge
- StepSetGo
- Backbeat
- IMPACT magazine
- E4M
- Content
- Content 40 Under 40
- Cover Story
- IMPACT magazine
- KULMEET BAWA
- MEDIA COMPANIES
- SAP Indian Subcontinent
- dipali banka
- ularie saldanha
- eularie saldanha
- Skechers D’Lites
- Sonata
- Meraj Hasan
- GUITAR
- Mark Knopfler.
- ULARIE SALDANHA
- EULARIE SALDANHA
- Radio
- COVER STORY
- Mitaksh Jain
- LIFESTYLE
- Srinivas Ra
- Srinivas Rao
- Neeta Nair
- Mansi Khanna
- Karan Bedi
- Neeta Nair
- MX Player
- Takatak
- Cover Story
- Radio Mirchi
- Big FM
- advertising
- CMO
- Nest Mini
- Dainik Bhaskar
- Bharat
- e4m
- Girish Agarwal
- Welspun Flooring
- Mark Knopfler
- IMPACT magazine
- Backbeat
- VERSA
- Mogaé Media
- Tanya Goyal
- Sandeep Goyal
- Kath Blackham
- MADHUR SUGAR
- Anjana Naskar
- Satbir Singh Sindhu
- EDELWEISS
- MUTUAL FUNDS
- Radhika Gupta
- Edelweiss AMC
- OGILVY
- Neeta Nair
- MONDELEZ
- Sukesh Nayak
- VIVO
- Nipun Marya
- Neeta Nair
- Vivo India
- Anjana Naskar
- Srividya Gopani
- Anjana Naskar
- POGO
- Abhishek Dutta
- Mohammed Salim Khan
- backbeat
- Vlogger
- Christina Moniz
- CREATIVE ZONE
- DIWALI CHEER IN
- BRANDS
- Sanjay Gupta
- Google India
- Google Pay
- Nawal Ahuja
- Naziya Alvi Rahman
- Diwali campaign
- festive
- Anil Viswanathan
- Cadbury
- kabaddi
- sports marketing
- Mitaksh Jain
- Srividya Gopani
- advertising
- India
- Cartoon Network
- Diwali
- marketing
- advertising
- MSK
- Vlogging
- IMPACT magazine
- Sanjay Gupta
- Google India
- Google Pay
- Nawal Ahuja
- Naziya Alvi Rahman
- Sanjay Gupta
- Google India
- Google Pay
- Nawal Ahuja
- Naziya Alvi Rahman
- Rahul Sharma
- SHOES
- EMPLOYEES
- IndusInd Bank
- Car Dekho
- Mahindra Lifespace
- ANJANA NASKAR
- Asha Kharga
- Axis Bank
- festive season
- Ajay Khanna
- Amway India
- xxxxx
- Christina Moniz
- Shradha Agarwal
- Grapes Digital
- Sanjay Sharma
- Mother Dairy
- Mitaksh Jain
- Anjana Naskar
- Kashyap Vadapalli
- Pepperfry
- K Madhavan
- Cover story
- Star & Disney
- newspapers
- advertising
- Neeta Nair
- Mitaksh Jain
- IBF
- Broadcast
- Disney Star
- Neeta Nair
- festive marketing
- interview
- festive season
- Anjana Naskar
- Diwali
- interview
- BFSI
- Mitaksh Jain
- marketing
- interview
- Red Chief Shoes
- backbeat
- IMPACT magazine
- Amol Roy
- Shutter Cast
- backbeat
- IMPACT magazine
- Mukesh Gupta
- Graphisads
- outdoor media
- advertising
- opinion
- ITC Limited
- Fantastik
- Anuj Rustagi
- Mitaksh Jain
- Balfour Manuel
- Blue Dart
- logistics
- interview
- Manish Dubey
- ICICI Prudential Life Insurance
- interview
- Anjana Naskar
- Pau Gruart
- L’Oreal Paris
- street harassment
- Anjana Naskar
- Stand Up
- LATEST AD CAMPAIGNS
- SHOWCASE
- The Himalaya Drug Company
- Godrej Consumer Products Ltd
- Saffola
- Marico Limited
- Bajaj Consumer Care Limited - New Hair Day
- Rajesh Kaul
- interview
- Sony
- cricket
- Sonam Saini
- PR
- Corp Comm
- 40 under 40
- exchange4media
- Mobile Marketing
- advertising
- InMobi
- Deloitte
- Simran Sabherwal
- SHOWCASE OF THE NEW CAMPAIGNS
- THE HIMALAYA DRUG COMPANY
- GODREJ CONSUMER PRODUCTS LTD
- SAFFOLA
- MARICO LIMITED
- SAFFOLA
- MARICO LIMITED
- BAJAJ CONSUMER CARE LIMITED
- Amrita Alexander
- Auravedic
- travel
- Backbeat
- Digital
- healthcare
- e-medicine
- pharma
- Anjana Naskar
- Prashant Panday
- Mirchi
- Radio
- Digital
- Christina Moniz
- Arjum Som
- Aroscop
- third party cookies
- interview
- Dipali Bank
- Rajesh Kaul
- Tata Motors
- Commercial Vehicles
- Anjana Naskar
- Karan Shah
- Society Tea
- Spice Secrets
- Anjana Naskar
- Archana Anand
- Zee5
- interview
- content
- Mitaksh Jain
- Nitin Bawankule
- Star Disney India
- advertising
- marketing
- Simran Sabherwal
- Greenlam
- Seagram’s Royal Stag
- ITC’S AASHIRVAAD SVASTI
- MamaEarth
- Sunil Lulla
- BARC India
- viewership
- TV
- ITC’S AASHIRVAAD SVASTI
- ‘Onion hair oil’ campaign
- ‘#InclusiveNormal’
- Seagram’s Royal Stag
- Amrita Alexander
- Auravedic
- travel
- Backbeat
- Siddhant Narayan
- OnePlus
- DIGITAL-FIRST
- Christina Moniz
- Ashit Kukian
- Radio City
- Radio City
- Anjana Naskar
- Hemant Mehta
- Ritika Raj & Simran Sabherwal
- Spotlight
- OTT
- CONTENT
- Mitaksh Jain
- OTT
- Mitaksh Jain
- CONTENT
- Ajay Singh
- HRX
- Hrithik Roshan
- digital marketing
- Hrithik Roshan
- Mitaksh Jain
- Issac John
- Discovery
- Discovery+
- Indian originals
- Mitaksh Jain
- Godrej Consumer Products LTD (GCPL)
- ITC Limited
- Ather Energy
- Dev Batra
- Lyxel&Flamingo
- Backbeat
- entrepreneurship
- Toby Jenner
- Ajay Gupte
- Wavemaker
- IMPACT cover
- Christina Moniz
- marketing
- advertising
- Kantar
- pandemic
- consumer behaviour
- interview
- Super Singer
- interview
- Rachel Goenka
- CEO
- The Chocolate Spoon Company
- Christmas
- Feels So Fine’ campaign
- Wacoal
- Mahindra Group
- Platinum Guild International
- Pulse (DS Confectionary Products)
- media agency
- new year
- cover story
- advertising
- Srinivasu Allaphan
- JK Tyre
- interview
- marketing
- Anjana Naskar
- The Script Room
- Bumble
- interview
- Neeta Nair
- Rajesh Ramaswamy
- Rishabh Sharma
- Twitter Next
- interview
- campaigns
- Anjana Naskar
- Ganesh Ramani
- Mars Petcare
- Temptations
- pet care
- Mitaksh Jain
- Travelling
- Covid-19
- Abhik Santara
- Atom Network
- HONDA MOTORCYCLE & SCOOTER INDIA PVT. LTD
- PAGARBOOK
- BAJAJ AUTO
- GOODKNIGHT
- Neeta Nair
- Archana Vohra
- Mitaksh Jain
- Kotak Health Shield
- Subhasis Ghosh
- Kotak Mahindra Life Insurance Company Ltd
- Anjana Naskar
- Aparna Mahesh
- Great Learning
- Mitaksh Jain
- Prabhakar Tiwari
- Angel Broking
- xxxx
- sfdfdf
- fffs
- URBAN COMPANY
- Anjana Naskar
- Tarun Menon
- Rajiv Dingra
- RD&X Network
- advertising and marketing
- Punit Goenka
- Amit Goenka
- Zee
- ZEE5
- broadcast
- Naziya Alvi Rahman
- Annurag Batra
- small businesses
- Covid 19
- Nayi Shuruaat
- face masks
- smile
- Great Learning
- edtech
- Great Learning
- professional courses
- Outdoor
- Covid-19
- BFSI
- Digital
- flights
- masks
- sanitizers
- PR
- Corporate Communications
- gamechangers
- e4m
- Digital
- Video
- Adtech
- Media
- ITC Charmis
- Colgate-Palmolive (India) Limited
- Parachute Advansed Hot Oil
- Dr.Fixit
- DRUM BIRIYANI
- Jagdish Acharya
- Neeta Nair
- SHOPPERS
- SHOPPERS STOP’S
- GOODBYE TO 2020
- Uma Talreja
- Anjana Naskar
- ENTERTAINMENT
- Prashan Agarwa
- Anjana Naskar
- Mitaksh Jain
- Sameer Seth
- Dolby Laboratories
- Mitaksh Jain
- Adhish Zaveri
- Shaadi.com
- Ambi Parameswaran
- Brand-Building.com
- brand coach
- author
- dsfsf
- sdsds
- sdsd
- Creative agencies
- ads
- admakers
- powerful
- Covid 19
- Neeta Nair
- weddings
- matchmaking
- Gaana.com
- Hotshots
- Anjana Naskar
- experiential
- Dolby
- audio
- Pitch
- rejection
- drums
- Cut the Crap
- odrej HIT
- Oreo
- Mondelez India
- Oreo Mondelez India
- Tata Pravesh
- Parachute Advansed
- Rajiv Kumar
- StoreHippo
- backbeat
- reading
- travel
- IMPACT magazine
- cover story
- advertising
- economy
- recovery
- Neeta Nair
- Shekhar Agarwal
- Havmor
- interview
- ice-cream
- Mitaksh Jain
- CMO
- Joy Chatterjee
- Mankind Pharma
- Manforce
- Advertising
- interview
- Anjana Naskar
- Nina Elavia Jaipuria
- Viacom18
- Colors
- broadcast
- Naziya Alvi Rahman
- Rushda Majeed
- CHANGE IN GOVERNMENT
- Bernard van Leer Foundation
- Ashutosh Karkhanis
- Open Strategy and Design
- Geographic
- National Geographic
- Future Generali India Insurance
- EID PARRY’S WHITE LABEL SUGAR
- KIRLOSKAR
- TATA MOTORS
- Vivek Srivatsa
- Mitaksh Jain
- Arun Narayan
- Tanishq
- CMO
- interview
- Simran Sabherwal
- Per Pedersen
- By the Network
- Atom
- Abhik Santara
- Per Pedersen By the Network
- Atom Abhik Santara
- Neeta Nair
- Dheeraj Sinha
- Leo Burnett
- interview
- advertising
- Christina Moniz
- Shashank Sinha
- Eureka Forbes
- interview
- Anjana Naskar
- Talking Point
- Open Strategy
- Backbeat
- IMPACT magazine
- IMPACT Digital Power 100
- Mukesh Ambani
- Sanjiv Mehta
- IMPACT Magazine
TOP STORY VIEW MORE
TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES
Arun Narayan, VP Category, Marketing & Retail, Tanishq, Titan Company Ltd tells us that the jewellery brand saw a 15% growth this festive season
3 days ago
NEWS LETTER
Subscribe for our news letter
E - PAPER
-
CURRENT
LAST WEEK
Subscribe To Impact Online
IMPACT SPECIAL ISSUES
Your Best Coffee Ever
14th-ANNIVERSARY-SPECIAL
13th-ANNIVERSARY-SPECIAL
TOP 50 MOST INFLUENTIAL WOMEN
TOP 30 UNDER 30
VIDEO GALLERY VIEW MORE
