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Impact a weekly from exchange4media that analyses the developments of the week, filters the most significant and relevant news for you, provides perspectives to the key happenings, goes beyond the obvious and brings you a fresh point of view.

Impact is the single point source of all intelligence for today's business manager.

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Yamaha: Racing Ahead

Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India

3 days ago