The exchange4media Group, through its two unique properties the IMPACT Top 30 Under 30 and the newly launched Pitch Marketing 30under30, is set to identify the industry leaders of the future. The IMPACT Top 30 Under 30 list, which is now in its eighth year, has today become the most sought after platform and an industry reckoner for the best talent and achievers across the Indian media and advertising ecosystem. Many of the names previously featured on this list have gone on to become trailblazers in their fields. While the list predominantly features achievers from the advertising and media agency ecosystem, it has now been widened to encompass diverse talent such as influencers and content creators as well as professionals from across Radio, TV and Digital companies. On the other hand, the inaugural edition of Pitch Marketing 30under30 will be the showcase for young, dynamic marketers who are shaping the fast-changing ecosystem with innovative and creative marketing strategies.
#IMPACTTOP30 – platform for young stars in media and advertising
The jury meet for the prestigious IMPACT Top 30 Under 30 list will be chaired by Avinash Pandey, CEO, ABP Network. The esteemed jury features a mix of over 30 industry leaders and stalwarts who will come together this week virtually to deliberate on the names that will find a spot on the property’s eighth edition this year. The eminent jury will deliberate on the entries on the basis of the following criteria -
• Body of work, particularly over the past year
• Testimonials from clients and reporting managers
• Leadership ability
• Career trajectory and growth
• Recognition on industry forums
Avinash Pandey, CEO of ABP Network and Jury Chair for IMPACT Top 30 Under 30:
“IMPACT Top 30 Under 30 is one of the most prestigious events in the industry, so the competition level is always high. This year, as our industry experienced radical changes and disruptions owing to the pandemic – resilience and digital agility have taken centre stage. Therefore, I expect an exhibition of innovation and digital ingenuity from this year’s entries. I’m keen to see the usage of data in the participants’ creative execution, testimonials, and demonstrable results. There is plenty of scope for the participants to get creative this year as the crisis has unfolded numerous opportunities and avenues for growth. Looking forward to see what the leaders of tomorrow have to offer us.”
PITCH MARKETING 30UNDER30: CELEBRATING YOUNG, GAME-CHANGING MARKETERS
To determine the names that will be featured on the inaugural Pitch Marketing 30under30 list, an august jury chaired by Sameer Satpathy, CEO, Personal Care Products, ITC Ltd, will meet and deliberate online in the property’s first jury meet scheduled early in March. The jury will choose young marketing stars who have contributed to the success of the company, displayed innovative marketing prowess that have impacted the company’s business positively and with true leadership potential. Broadly, the entries will be evaluated across parameters such as vision, innovation, impact, influence, commitment to industry and society and leadership potential. They also need to be team players and should exhibit their propensity to become the future of Indian marketing. The entries will also be reviewed under broader categories such as consumer packaged goods, FMCG, consumer durables, automobile, retail, travel, tourism, banking and financial services, education, real estate, technology, business-to-business, music and entertainment. Through this new platform, exchange4media’s Pitch magazine will provide an avenue for young marketing talent and emerging visionaries who are transforming the way brands communicate and position themselves before consumers. The inaugural list will be finalised by a jury that consists of established marketers across categories and domains. Here’s a look at the high profile jury that will review and deliberate the nominations for Pitch Marketing 30under30.
Through the two distinctive properties – IMPACT Top 30 Under 30 and Pitch Marketing 30under30, the exchange4media Group will shine a light on young industry leaders that will shape and transform the media, marketing and advertising space in India. The names on both lists will be unveiled at a virtual soiree on March 23, 2021.