Launch of Pitch Madison Media Advertising Outlook slated for February 17 at New Delhi.
The Pitch Madison Media Advertising Outlook, the most coveted report on prediction of ad spends, is all set to be launched on February 17, 2012 at New Delhi. The special report, in its eighth year now, tracks and analyses how and where advertising monies were spent last year, and projects the future growth. The special report aims at understanding the challenges and opportunities that lie ahead for marketers and various media- Print, TV, Radio, OOH, Internet and Cinema. The report is brought out by Pitch, the monthly magazine on marketing from the exchange4media Group, in partnership with Madison World.
Over the years, the report has become a benchmark in the industry and is often quoted in the media, pitch presentations, company reports, corporate boardrooms and even IPO documents filed by media companies.
At Pitch Madison Media Advertising Outlook forum on February 17, Marketing, Media & Advertising industry honchos will discuss the key findings of ‘Pitch Madison Media Advertising Outlook 2012’ to set a new tone for growth of the Indian media industry.
Commenting on the report, Punitha Arumugam, CEO, Madison Media Group, says, “I am told that one of the soundest rules in forecasting is: ‘Whatever is to happen is happening already’ – and that is what we attempt to quantify in the Pitch Madison Media Advertising Outlook year after year.” Team Madison will announce the topline data at the launch of the event.
Bringing his perspective on the report, Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group, feels, “Everyone wants to know the future and Pitch Madison Media Advertising Outlook is our attempt to predict the future scientifically. With Madison as a partner, we have been able to make the predictions as accurate as possible. The report has become an industry benchmark and the most sought-after prediction by media, advertising and marketing professionals.”
Amit Agnihotri, co-founder, exchange4media Group and Editor, Pitch Magazine shares, “Eight years ago, when we launched the first edition of the Pitch Madison Media Advertising Outlook report, it was not an industry benchmark. But with appropriate projections and detailed analysis in these years, we have been able to create a benchmark for the industry. And that’s why our responsibility increases even more with every passing year and we try to be as accurate as possible.”
Bharat Bambawale, Director, Global Brand, Bharti Airtel will deliver the special address at the forum and will give his perspective on the media and marketing trends in 2011. Bharti Airtel is the biggest telecom company in India and among top advertisers in the country. Therefore, we thought its perspective on the Indian advertising and media world will definitely add to the discussions on the report. Other thought leaders of the media, marketing and advertising industry who will share their vision at the Pitch Madison Media Advertising Outlook forum include LK Gupta, CMO, LG Electronics India; Rohit Gupta, President, Sony Entertainment Television; CVL Srinivas, Chairman, Starcom MediaVest Group; Rajat Sharma, Chairman and Editor-in-Chief, India TV; besides others.
A panel discussion comprising top CMOs, media executives and media agency leaders will deliberate on ‘Buying on perception or reality’. The panel will explore how perception and reality affect the buying decision in various media.
The Pitch Madison Media Advertising Outlook is referred to by marketers, media owners, media buying and planning professionals who try to remain updated on industry trends and key developments in various mediums. Besides the growth report of different mediums in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.
Madison World is a 23-year-old diversified communication group with 20 units across 10 specialized functions in Advertising, Media, Outdoor, PR, Rural, Retail, Entertainment, BTL, Mobile, Events and Sports.