TYNY 2019 PREDICTS 14% GROWTH FOR THE INDUSTRY IN 2019

The ‘This Year, Next Year’ (TYNY) 2019 report by GroupM states that globally, India is the 10th largest market in ad spends and the third highest contributor to incremental ad spends, as well as the fastest growing major ad market in the world

“While we are estimating the global advertising expenditure to grow at 3.6%, India would be witnessing the fastest growth at 14% and reach an estimated Rs 80,578 crore. This would be approximately 2x of the estimated GDP growth in India. This also makes India the third largest adex growth to the worldwide ad spends. We expect sustained and stable media investment growth across categories in India”

SAM SINGH
CEO - South Asia, Group M