E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT TOP THIRTY UNDER THIRTY 2021
    • IMPACT TOP 30 UNDER 30
    • IPOY-2019
search
  1. Home
  2. Spotlight

THE RISE AND RISE OF INFLUENCER MARKETING

With a 25% CAGR, influencer marketing spends in India are set to reach Rs 2,200 crore by 2025, according to the GroupM INCA – E4M report

BY TEAM IMPACT
11th October 2021
THE RISE AND RISE OF INFLUENCER MARKETING

MEET THE IMPACT DIGITAL INFLUENCERS OF 2021

Presenting the winners of the first ever IMPACT Digital Influencer Awards, which saw top honours bagged by Prajakta Koli, Niharika NM, Faye D’Souza and CarryMinati

The first ever edition of the IMPACT Digital Influencer Awards was unveiled earlier this year to showcase and celebrate the best content creators and key opinion leaders across sectors and domains. Aside from the leading influencers in the country, the platform also awarded agencies and brands, who have created value through influencer-led associations. The awards were instituted with the aim of recognising trailblazers across the ecosystem, who are shaping and transforming the face of influencer marketing.
The announcement of the awards earlier this year saw a tremendous response with over 350 entries coming in. The entries were then presented to a jury led by Madhusudan Gopalan, MD & CEO, P&G India. The various entries were evaluated on the basis of parameters like campaign ideas, creativity, impact, virality and results. On the brand and agency front, Mindshare bagged the Agency of the Year title, while HUL won Brand of the Year. Greenroom was adjudged Best Influencer Marketing Agency. Among the other gold winners were Wavemaker India, WYP Brand Solutions Pvt, MX Media & Entertainment, Star India, Myntra Studio, Britannia Industries Limited, Grapes Digital PVT. LTD, Hakuhodo.Sync & AdGlobal 360 India, galleri5 technologies, AER Media and PepsiCo India.

Among the individual influencers, top honours were bagged by Prajakta Koli who was named the Best Influencer of the Year with Niharika NM and Faye D’Souza as first and second runner up respectively. Faye D’Souza also took home the Best Social Cause Influencer Award. CarryMinati won the Best Gaming Influencer Award and the Most Viral Content Creator of the Year Award. Shruti Arjun Anand, Leeza Mangaldas, Ronit Ashra, Awez Darbar, DIY Queen, FactTechz, Snehalata Jain, Chef Ajay Chopra, Sejal Kumar, Barkha Singh, Prerna, Shashank Udupa, Salil Jamdar, Ranveer Allahbadia aka BeerBiceps, Archana Singh, Madan Gowri, Karan Sonawane and Vishakha Fulsunge were among the other top winners in varied categories.
Here’s a look at the inaugural list of the IMPACT Digital Influencers, 2021.

http://digital.impactonnet.com/3255267/Impact/Volume-18-Issue-19#dual/22/2

  • TAGS :
  • GroupM
  • marketing
  • advertising
  • Prasanth Kumar
  • Ashwin Padmanabhan
  • Brands
  • INCA
  • influencer marketing
  • Nawal Ahuja
  • Exchange4media Group

RELATED STORY VIEW MORE

'CONTENT IS KING, FANS ARE KING KONGS'
‘OUR VISION FOR INDIA IS TO BE THE MOST LOVED ENTERTAINMENT HUB’
AMAZON PRIME VIDEO SEES A PROMISING FUTURE

TOP STORY

HOW TATA NEU LEVERAGED IPL 2022 ON TV FOR ITS LAUNCH

Find out how the all new app has successfully made its presence felt at the mega event this year


'CONTENT IS KING, FANS ARE KING KONGS'


GODREJ COMBINES COOLING WITH HEALTH


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • TOP 50 MOST INFLUENTIAL WOMEN

  • TOP 30 UNDER 30

VIDEO GALLERY VIEW MORE

M.V Shreyams Kumar of Mathrubhumi Group talks to Neeta Nair of IMPACT
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com