E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • AD VIEW
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • EVENTS
    • IMPACT TOP THIRTY UNDER THIRTY 2021
    • IMPACT TOP 50 WOMEN 2020
    • IMPACT TOP 30 UNDER 30
    • IPOY-2019
search
  1. Home
  2. Spotlight

RAISING A TOAST TO GIRL POWER

Malini Agarwal, Founder and Blogger-in-Chief of MissMalini Entertainment talks about how the recent funding from Orios Venture Partners and NEA will help the company focus on creating more vernacular and Hindi content

BY CHRISTINA MONIZ
10th September 2018
RAISING A TOAST TO GIRL POWER
MissMalini Entertainment recently launched its first studio web series called The Girl Tribe on its YouTube and Facebook pages. The web series showcases insightful conversations with personalities from diverse backgrounds and is an extension of the Facebook community, ‘Malini’s Girl Tribe’ created by Founder and Blogger-in-Chief, Malini Agarwal. Some of the people featured on the show include former editor-in-chief for Buzzfeed, Rega Jha, actress and comedian Mallika Dua and Anjali Lama, the first transgender model to walk at Lakme Fashion Week. Agarwal tells us about the inspiration behind The Girl Tribe, and explains how the recent funding from Orios Venture Partners and NEA will drive MissMalini’s leadership position with a focus on community building.

Q] Tell us a bit about the concept of The Girl Tribe. What was the insight behind it?
It started as a small Facebook post, really. I thought I’d invite a few hundred of my girlfriends, and then slowly I began to invite more. The conversations on the Girl Tribe have shown me that women are just really looking for a safe space to talk, connect, share, be inspired and support each other. In six weeks, there were about 5,000 and then a few weeks down the line, there were 13,000 women in the community. We are in an age where social media fatigue has set in, where we’re focusing on how many likes or followers we have. With this platform, we have finally created a space where none of that matters now. What matters is what you say and how you say it.

Q] What kind of response have you seen from followers towards the new web series so far?
When we saw the kind of response on Facebook to The Girl Tribe community, I realised that we should do a show around it as well. That way we could rope more people into the conversations we were having. So every week, I have had amazing conversations with women like the activist Trisha Shetty (of SheSays) and Bollywood actors Sonali Bendre and Dia Mirza. The response to the web series so far has been really good. We get about half a million views for our videos.

Q] Are we going to see any brand integrations for The Girl Tribe?
In terms of brand integration, I want to make sure that whatever we do has to be in a way that gives back to the community. For example, we would be happy to look at working with a medical brand that could provide free medical check-ups for the women in the tribe. Something like that will offer real value to them. The Girl Tribe is such an honest, real space and I would never want to abuse that.

Q] With the new round of funding, what is your vision for MissMalini now?
We raised this round to expand our capabilities in video production, influencer marketing, and community building. Our vision remains the same, which is to empower, inspire, and entertain young Indians. Beyond the showbiz and fashion content that people know us for, we will be creating much more content and building larger communities around topics of equality, environment, women’s empowerment, youth activism, mental health, love, relationships, and more. This will all be done with a focus on Hindi and vernacular audiences, where there is a huge gap of meaningful, quality content.

Q] What is next from MissMalini?
The one big focus area for us is to create more vernacular content. We need to reach out to a whole lot of women and create a larger, stronger community. We are also looking at taking The Girl Tribe to an OTT platform or on television so we can reach a bigger audience. I have another book coming up next year, so yes, there is a lot coming up from MissMalini.
  • TAGS :
  • Spotlight

RELATED STORY VIEW MORE

OTHER GLOBAL NETWORKS WILL FOLLOW OUR MODEL SOON: PER PEDERSEN
WE WILL COME BACK WITH A ROBUST TOPLINE: NINA ELAVIA JAIPURIA
SHOPPERS STOP’S UNIQUE GOODBYE TO 2020

TOP STORY

TANISHQ: BRINGING BACK THE SPARKLE IN CONSUMERS’ LIVES

Arun Narayan, VP Category, Marketing & Retail, Tanishq, Titan Company Ltd tells us that the jewellery brand saw a 15% growth this festive season


OTHER GLOBAL NETWORKS WILL FOLLOW OUR MODEL SOON: PER PEDERSEN


NO INDUSTRY CAN REPLICATE THE CREATIVITY CULTURE: DHEERAJ SINHA


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE


IMPACT SPECIAL ISSUES


  • Your Best Coffee Ever

  • 14th-ANNIVERSARY-SPECIAL

  • 13th-ANNIVERSARY-SPECIAL

  • TOP 50 MOST INFLUENTIAL WOMEN

  • TOP 30 UNDER 30

VIDEO GALLERY VIEW MORE

Tarun Menon of Urban Company talks about the brand's #WearASmile initiative
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

AD VIEW

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com