Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we travel back in time to witness YouTube’s early days in India. Gautam Anand, then head of Director, Content Partnerships, Google, APAC shared the vision behind a ‘new media channel’ in 2010, which was building its footing in India on the back of properties like the IPL and technologies like Video ID. We also share a glimpse of a happy gathering at the revamp party of the Mudra Group in its 30th year.
