Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter. This week, we take you back to 2010 when Sony Entertainment Channel got the license to run Kaun Banega Crorepati (KBC) while struggling with their GRPs. Industry experts discussed if the show could change the channel’s fortune as it did for Star a decade ago. We are accompanying it with a few photos from the felicitation ceremony where the Advertising Agencies Association of India (AAAI) honoured legendary ad-man Piyush Pandey with the Lifetime Achievement Award.
