At the event to release IMPACT’s 40 Under Forty list 2019, some of the achievers discussed ‘How young leaders want to shape the industry’ in a session moderated by Arun Iyer, Founding Partner, Spring Marketing Capital. The participants included Sukhleen Aneja, CMO, Marketing Director, Hygiene-Home, South Asia, Reckitt Benckiser PLC, Faye D’Souza, Former Executive Editor, Mirror Now, Bhaskar Ramesh, Director - FMCG, Technology, Auto, Media & Entertainment, Google India, Amish Devgan, Managing Editor, News18 Hindi Channels, Network18, Mihir Karkare, Co-founder & EVP, Mirum, Aditi Shrivastava, Co-founder, Pocket Aces, Lara Balsara Vajifdar, Executive Director, Madison World and Sandeep Anand, CMO, Zomato. The panelists highlighted the need to evolve and focus on the future in order to be on par with changing trends while holding on to core values. The discussion revolved around the unique conversations of what the leaders of tomorrow will be. What will determine success or failure over the next decade? What are the business strategies that the new set of leaders are embracing to remain ahead in the race?
Key points that came out of the panel discussion:
- The old traditional way to get more by doing less has shifted to the new normal which is to get more from more
- Accessibility to a lot more data, technology and opportunities
- It is important to reinvent ourselves and be future-ready with the disruption of mobile technology
- Advertisers need to focus on quality and ethics of media organisations rather than just ratings and TRP
- The only way to navigate what is happening today is to have really young people in their early twenties and listen to them because they know better about what’s going on. They catch trends
- The time has come to keep our egos aside and listen to ideas from young colleagues
- Look at the fundamental things that do not change and how do we remain anchored
- Audience insights are important as consumers want to be recognised and want to be part of the community
- Change with changing trends like developments in marketing and digital literacy. Motivate the workforce in order to keep up the pace
- Consumer is evolving which changes the goal of the media
- Opportunity to cover micro segments for traditional marketers
- Be authentic, build relationships and stick to core values
- Keep clients (advertisers) at the centre of everything
