ZEE Entertainment Enterprises Limited launches new brand identity ‘Extraordinary Together’ to commemorate its 25th anniversary and celebrate the spirit of collaboration in the Indian Media & Entertainment industry
It was a show of strength at the launch of ZEE Entertainment Enterprises Limited’s new brand identity and philosophy ‘Extraordinary Together’ at a grand function in Mumbai, where one saw the company’s top leadership turn out in full force, along with friends and wellwishers.
The new tagline aims to provide a unified brand experience and is a part of ZEE’s 25th anniversary celebrations. Those present at the event included Rajiv Singh, COO, ZMCL, Mangesh Kulkarni, Business Head, Zee Studios - Marathi Film Division, Sujay Kutty, Business Head, Zee Studios - Hindi Film Division, Punit Misra, CEO, Domestic Broadcast Business, ZEEL, lyricist Javed Akhtar, Punit Goenka, MD & CEO, ZEEL, Amit Goenka, CEO, International Broadcast Business, ZEEL, director Anurag Basu, actor Makarand Deshpande, Anurag Bedi, CEO, Zee Music Company and Anuj Talukder, President, Zee LIVE, besides PratyushaAgarwal, CMO of Zee Entertainment Enterprises Ltd and Sudhir Chaudhary, Editor-in-Chief of Zee News and WION.
Talking about the new philosophy, Punit Goenka, MD & CEO, ZEEL said, “ZEEL has evolved from a Television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcast to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world. Our new brand ideology – ‘Extraordinary Together’ - is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. Our ability to win lies in effectively coming together and harnessing this strength to be extraordinary in the market.”
When asked about the need for a change from ZEEL’s earlier identity of ‘Vasudhaiva Kutumbakam’ to ‘Extraordinary Together’, Goenka insisted that they aren’t abandoning the former, rather the new corporate identity encompasses it. On how ZEEL’s content has evolved over the past 25 years, Goenka said, “The last 25 years we were programming for the consumer, choosing the programme and its time slot. Next 25 years, we have to listen to the consumer as to where (device), when and how (long or short format) he wants to consume the content.”
Amit Goenka, CEO – International Broadcast Business, ZEEL said that in the next 25 years, there will be need to create more and more local content. ZEEL’s new logo and brand identity have been designed by the well known Martin Lambie-Nairn, Creative Director, ML-N, to represent the company’s mission of celebrating the world and unifying it with entertainment. The circular form of the new brand logo symbolizes continuity and inclusiveness while the special colour - amethyst - represents creativity and transformation. The visual property, Exuberance – a colourful explosion of creative energy - signifies ZEE’s potential.
