Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations, with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we take a stroll down memory lane to revisit the year 2012, when IMPACT Magazine put the spotlight on the true potential of smartphones and the internet, covering how advertisers could utilise this tool for communication. Digital is probably the biggest and fastest growing medium today, but back then, the internet revolution was in its infancy. In pictures, we have the key moments from the e4m India Digital Media Awards, organised to honour the top innovators in the Digital Industry.
