Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we are taking you back to 2012, when the IPL took the Digital route in its fifth edition. While the IPL has always been big on Television since its inception in 2008, this was the point when people started following the tournament via Digital channels. We are accompanying it with a few photos from Portfolio Night 10, which was organised by Lowe Lintas in partnership with IHAVEANIDEA to celebrate talent.
