Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
As we get set to announce the nominees for Impact Person of the Year, 2024, a throwback to the year 2011, when Agnello Dias took home the title, becoming the only ad agency representative till date to bag the prestigious award. In the pictures, another milestone for an ad agency, where Contract Advertising completed its 25th anniversary.
