Over the last twenty years, a lot has changed. Our playlists have moved from Walkmans to mobile phones, the idiot box has turned smart, connected to endless apps serving on-demand entertainment, billboards have turned digital, and doom-scrollers have replaced leisurely readers. But what remains constant is the advertising and marketing industry being at the forefront of these transformations with your weekly IMPACT closely following these trends, keeping readers up-to-date in this ever-evolving landscape. As we turn 20, we celebrate some of the most inspiring, interesting, and pathbreaking stories our editorial team has curated during the last two decades. Stories that have shaped the Indian A&M industry as we know it today, stories that matter.
This week, we highlight the historic alliance of Reliance Industries Limited and Network18, marking Mukesh Ambani’s entry into the broadcast media in 2012. A major high-ticket investment in the Indian television space, the partnership defined the media space as we know it today. We also take a peek into the 25th anniversary of Crayons, attended by the who’s who of the ad world and other prominent faces.
