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Spotlight

‘INDIAN TERRAIN’S ONLINE SALES HAVE INCREASED OVER 10X’

BY CHRISTINA MONIZ
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WHY MOTHER DAIRY FOCUSED ON MARKETING IN A PANDEMIC YEAR

BY NEETA NAIR
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THE RISE AND RISE OF INFLUENCER MARKETING

BY TEAM IMPACT
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HOW MACHO SPORTO’S ‘FEMALE GAZE’ GARNERED 26MN VIEWS

BY Anjana Naskar
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MOVING CLOSER TO THE INDIAN CONSUMER

BY NEETA NAIR
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‘WILL DOUBLE OUR SALES THIS YEAR’

BY NEETA NAIR
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‘WON’T FORGET THE DAY WE RELEASED THE CADBURY AD’

BY NEETA NAIR
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‘WE REALIZED THE IMPORTANCE OF HUMANIZING OUR MARKETING EFFORTS’

BY Anjana Naskar
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‘EVERY ONE CAN BENEFIT FROM BRANDING’

BY Neeta Nair and Sunit Roy
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‘OPPO HAS SEEN A 33% INCREASE IN BRAND PREFERENCE’

BY Ritika Raj
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THE BIG MARTECH WINNERS OF 2021

BY TEAM IMPACT
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MARKETING TO WOMEN VIA SPORTS

BY NEETA NAIR
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WE AIM TO ENTER A NEW INTERNATIONAL MARKET EVERY THREE MONTHS: VIKAAS GUTGUTIA

BY Ritika Raj
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THE BARC CHIEF’S AGENDA

BY SONAM SAINI
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HOW SKECHERS IS STEPPING IT UP WITH COMFORT TECHNOLOGY

BY CHRISTINA MONIZ

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Mayura Shreyams Kumar of Mathrubhumi Group talks to Neeta Nair of IMPACT