Yardley London Relaunches Talcum Powder Range with Kalyani Priyadarshan

Yardley London, the iconic 254-year-old fragrance and personal care brand, proudly relaunches its signature Perfumed Beauty Talc range. The new collection features a sleek, modern design aimed at appealing to today’s driven women, while maintaining Yardley’s time-honoured legacy of elegance and quality.

Kalyani Priyadarshan, celebrated for her grace in South Indian cinema, has been named the new face of Yardley’s Talc range. Her natural beauty complements the brand’s timeless sophistication, and in the latest TVC, Kalyani embodies the confidence and elegance Yardley promotes. The commercial showcases how the talc enhances her confidence and daily routine, encouraging women to embrace individuality and self-expression.

The TVC begins with Kalyani discussing a beauty contest with her friend while applying Yardley Talc, emphasising its 97% naturally derived ingredients for a radiant glow and long-lasting fragrance. As she walks through a venue, she draws admiring glances. A junior manager mistakes her for a contestant, but Kalyani clarifies she’s simply attending. The scene underscores how Yardley helps women shine with poise and confidence.

With a fresh ambassador and an empowering message, Yardley’s Perfumed Beauty Talc now features modern, premium packaging that reflects the brand's global identity and enduring legacy. Made with 97% naturally derived ingredients, it refreshes the skin with a long-lasting floral fragrance, adding a touch of luxury to everyday routines. The talc is vegan, cruelty-free, and free from parabens and sulfates, ensuring it’s gentle for daily use. Infused with Yardley’s signature scents, it enhances natural beauty while inspiring confidence and style.

The refreshed Yardley London Beauty Talc range offers eight fragrant variants, including English Lavender, English Rose, Morning Dew, Royal Red Roses, and Imperial Jasmine. Designed to cater to various preferences, the talcs absorb sweat naturally, leaving the skin glowing and fragrant all day.

Commenting on the relaunch, Mr. Manish Vyas, Senior Vice President and Business Head of Yardley India and Thailand, said, “Yardley is undergoing a global relaunch with new packaging and enhanced product performance. In India, we’ve started with talcum powders, soaps, and handwash, with deodorants and perfumes to follow. We are committed to delivering world-class products, honouring our 254-year legacy while empowering today’s women to be their best selves. With 97% naturally derived ingredients, premium packaging, and a broad range, we are confident that consumers will embrace the new Yardley offerings.”

Yardley London invites you to rediscover the elegance of its new Beauty Talc range, now reimagined with nature-inspired ingredients and a lasting floral fragrance. Elevate your daily beauty routine with Yardley’s timeless luxury, available now at leading retailers and online via Yardley London’s official website.