E - PAPER

CURRENT ISSUE

LAST ISSUE

VIEW ALL
  • About
  • Team IMPACT
  • Contact us
  • Subscribe
  • HOME
  • COVER STORY
  • CMO INTERVIEWS
  • TALKING POINT
  • CREATIVE ZONE
  • SPOTLIGHT
  • INTERVIEWS
  • BACKBEAT
  • VIDEOS
  • HAPPENINGS
  • E-PAPER
  • THE TEAM
  • EVENTS
    • E4M EVENTS CALENDAR
    • WEBINAR
    • IMPACT TOP 50 WOMEN 2022
    • IMPACT DIGITAL INFLUENCER AWARDS 2022
    • IPOY 2022
search
  1. Home
  2. More From Impact

DISNEY+HOTSTAR & HDFC LIFE COME TOGETHER FOR AN AD

In an industry-first, the two companies collaborated to produce a 2 minute ad during live Cricket on the Digital platform

BY TEAM IMPACT
31st May 2022
DISNEY+HOTSTAR & HDFC LIFE COME TOGETHER FOR AN AD

Leveraging on the immediate scale to audiences that cricket delivers, Disney+ Hotstar and HDFC Life joined hands on an industry’s first, never-on-sports campaign across mediums with a long-form edit that draws in engaged viewer attention and high CTRs.
HDFC Life is long associated with the ‘Sar utha ke jiyo!’ ideology that has become synonymous with the brand. Their latest ‘Bounce Back’ campaign on Disney+ Hotstar has set new records in not only delivering an emotionally charged message, but also demonstrating the success of long-form ad formats with powerful storytelling, never tried before on cricket.

When most Digital platforms only support 30-45 second ad spots, Disney+ Hotstar came together with HDFC Life to run its powerful 2-minute-long ad during LIVE cricket. What started as an experiment has turned into an industry-first solution that has set new benchmarks in how financial institutes can tell their story and connect with their audiences with long format ads during LIVE cricket.
Talking about the scale of the campaign, Vishal Subharwal, Chief Marketing Officer and Head – Ecommerce & Digital Business, HDFC Life said, “Disney+ Hotstar enabled us to reach out to a large audience set with a first-of-its-kind solution. We are delighted to know that the campaign has been able to achieve an 86% estimated VTR for a 2-minute-long video on live sports, which has enabled us to meet our campaign goals.”

HDFC Life’s ‘Bounce Back’ campaign on Disney+ Hotstar has resonated with viewers across the board, proving how two brands coming together to try something new has the potential to transform perspectives, audience responses and gain stellar results beyond the tried and tested.
With cricket being close to a religion in India, the first-ever 2-minute ad during cricket on the Disney+ Hotstar has shown how well such a platform can deliver long-form ads on scale. The ads’ triumphant run has set the tone for lots more brands to experiment with long form storytelling to build a deeper connect with their audiences. In the Digital world where short-form content is King, HDFC Life’s campaign has helped bust the myth by seeing such phenomenal results for its powerful long-form video creative.

  • TAGS :
  • #marketing
  • #Impact
  • #exchange4media
  • #MarketingInitiative
  • #disney+hotstar
  • #cricket
  • #hdfclife
  • #2minutead

RELATED STORY VIEW MORE

DISNEY STAR AIMS TO REACH RECORD-BREAKING 500 MN VIEWERS ON TV IN IPL 2023
FOCUS ON NEW PLATFORMS FOR CONNECTING & ENGAGING WITH CONSUMERS
DISNEY+ HOTSTAR PLAYS ITS BEST INNINGS SO FAR

TOP STORY

Rad Ads Of The Week!

Always on the lookout for great advertisements, IMPACT makes note of the ones that shined last week


Cycling Through The Mystic Firenze


Empowering Women Through Insurance


NEWS LETTER

Subscribe for our news letter


E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE



IMPACT SPECIAL ISSUES


  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Arnab Roy of Coca Cola talks to Neeta Nair of Impact Magazine about the new Coke Studio Bharat
Get connected with us on social networks!
ABOUT IMPACT

IMPACT was set up in year 2000 with the aim of publishing niche, relevant and quality publications for the marketing, advertising and media professionals.

Useful links

HOME

COVER STORY

CMO INTERVIEWS

TALKING POINT

CREATIVE ZONE

SPOTLIGHT

INTERVIEWS

BACKBEAT

VIDEOS

HAPPENINGS

E-PAPER

THE TEAM

EVENTS

OTHER LINKS

GDPR-COMPLIANCE

COOKIE-POLICY

SITEMAP

PRIVACY-POLICY

TERMS AND CONDITIONS

Contact

ADSERT WEB SOLUTIONS PVT. LTD. B-20, SECTOR 57 NOIDA (U.P)

Connect With Us !

+ (0120) 4007700


Copyright © 2019 impactonnet.com