Interview

Interview

‘You don’t have to be at the top to attract good advertising’

BY IMPACT Staff
Interview

‘Our USP is to find the critical business issue for clients’

BY IMPACT Staff
Interview

Quantum leap

BY IMPACT Staff
Interview

More than a foot in the door

BY IMPACT Staff
Interview

‘Every event or activation has a digital leap’

BY IMPACT Staff
Interview

‘Delhi needs to be put on the global creative map’

BY IMPACT Staff
Interview

On the luxury brand-wagon

BY IMPACT Staff
Interview

‘Make mobile content more relevant to the user’

BY IMPACT Staff
Interview

‘Communication is key in switching to digital TV’

BY IMPACT Staff
Interview

‘Indian research industry is booming… again’

BY IMPACT Staff
Interview

Turner gears up for level next in india

BY IMPACT Staff
Interview

‘Print will be able to hold its own’

BY IMPACT Staff
Interview

POWER OF DIRECT

BY IMPACT Staff
Interview

TOP GRADE

BY IMPACT Staff
Interview

‘WE ARE FIGHTING A LOT OF INERTIA HERE’

BY IMPACT Staff

TOP STORY

INSIDE THE ALL-NEW, REVAMPED CLUB FM

Mathrubhumi Group’s Club FM has revived its strategy, logo and appointed a new brand ambassador, Tovino Thomas to engage with evolving radio listeners

FUTURE GENERALI: STEERING THE NARRATIVE ON MENTAL HEALTH

IPL MUST BE SEEN AS AN INVESTMENT WITH A BROADER MEDIA STRATEGY: ANIL VISWANATHAN

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VIDEO GALLERY VIEW MORE

Tarun Menon of Urban Company talks about the brand's #WearASmile initiative