Interview

Interview

WHY DOES BRAND BUILDING GET A LEG UP ON OTT PLATFORMS?

BY NEETA NAIR
Interview

HOW SAMCO KEEPS ITS ADVERTISING CLUTTER-FREE

BY Archana Khatri Das
Interview

WHY BYJU’S IS CELEBRATING REAL LIFE HEROES

BY Anjana Naskar
Interview

‘OUR OUTLAY FOR DIGITAL HAS MORE THAN DOUBLED’

BY Ritika Raj
Interview

HOW PVR IS LIGHTING UP THE BIG SCREEN THIS FESTIVE SEASON

BY CHRISTINA MONIZ
Interview

‘WE ARE ALL IN THE BUSINESS OF BUILDING BRANDS, NOT ACQUIRING TRANSACTIONS’

BY Neeta Nair and Sunit Roy
Interview

‘OUR AMBITION IS TO LAUNCH 20 STORES EVERY MONTH’

BY Anjana Naskar
Interview

MAKING THE BRIDES SHINE

BY NEETA NAIR
Interview

‘WE HAVE BEEN STEADFAST IN OUR REGIONAL AMBITIONS FOR OVER 15 YEARS’

BY SIMRAN SABHERWAL
Interview

NONE OF OUR AGENCIES HAVE BEEN CONSIDERED SUB-OPTIMAL: DENTSU TO IMPACT

BY NEETA NAIR
Interview

WE AIM TO DISRUPT THE COMFORT SPACE IN INDIA: PRIYANKA SALOT

BY Anjana Naskar
Interview

FINANCIAL QUOTIENT PUTS WOMEN AT THE CENTRE AND AT THE TABLE: SHEREEN BHAN

BY SONAM SAINI
Interview

THE POWER OF SPORT CAN MAKE A BIG DIFFERENCE IN INDIA: ARNAB ROY

BY Anjana Naskar
Interview

BRINGING A HUMANE TOUCH TO INSURANCE

BY Anjana Naskar
Interview

PROVIDING A COMPLETE HAND HYGIENE PACKAGE

BY Saniya Sureka

TOP STORY

WHY BYJU’S IS CELEBRATING REAL LIFE HEROES

Vineet Singh, Vice President, Brand & Creative Strategy, Byju’s discusses the brand’s campaign to honour real life heroes who embody Mahatma Gandhi’s ideals

MOVING CLOSER TO THE INDIAN CONSUMER

MAX LIFE INSURANCE: DRIVING A DIGITAL-FIRST AGENDA

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Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding