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The Latest in Ads

From Google Cloud’s ‘Hum Banayenge’ ad campaign to Dalmia Cement’s ‘Shubh Shubh Banao,’ find out what’s the latest in the ad world

BY Arka Roy Chowdhury
08th November 2022
The Latest in Ads


AGENCY


“It’s a privilege to be able to work on a brand like Google Cloud with solid values; it informs every decision you make on the campaign. With this campaign, we hope to show that behind ‘b2b’ are real humans who are making a difference.”

Madhura Haldipur
Sr. Creative Director, Kinnect

CLIENT

“In this campaign we follow the journeys of end users of our customers’ products and services and the human outcomes of solutions built on Google Cloud. I’m really proud of this campaign because it moves from convincing minds to winning hearts.”

Virginia Sharma
Head of Regional Marketing, Google Cloud India


AGENCY

“The new campaign aims to build on the successful principles with a sharper call to action of ‘getting onto the playing field,’ and we have none other than the legendary duo of Sachin and MSD delivering the compelling message.”

Anurag Tandon
Managing Partner, WT Mumbai

CLIENT

“We want people to realize that investing at least some portion of their savings in mutual funds, will help them achieve their long-term financial goals. By investing in capital markets through the mutual funds.”

A.Balasubramanian
Chairman, AMFI


AGENCY


“Our work is aimed at delivering growth and value for our clients while showcasing creative bravery at its best. Cera’s latest campaign achieves both these goals brilliantly, and redefines the brand for today’s more suave and assertive youth.”

Joy Chauhan
SVP & Managing Partner - Wunderman Thompson

CLIENT

“At Cera, we’ve always been proud of evolving constantly with the times, be it with our communication or our product innovation. Our latest campaign, ‘This Is Your Space. Play It Your Way,’ showcases that evolution perfectly.”

Deepshikha Khaitan
Joint Managing Director - CERA


AGENCY


“We are thrilled to have successfully delivered the #ShubhShubhBanao campaign for Dalmia Cement. The campaign’s communication uses the same relatable and exciting strategy.”

Ranjeet Kumar
Co-founder of Team Pumpkin

CLIENT

“While a home builder is trying to make rational decisions, at times there is a huge element of luck and auspiciousness that is playing in his mind, which cannot be quantified or defined. ‘Shubh Shubh Banao’ campaign tries to voice this element.”

Minal Srivastava
Deputy Executive Director, Dalmia Cement Bharat Ltd

  • TAGS :
  • #e4m
  • #Impact
  • #advertisements
  • #adcampaigns
  • #CreativeZone

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