Very few people are aware of Blue Star’s omnipresence in India. They rely on Blue Star’s products and services on a daily basis without actually knowing that they are doing so. The creative task was to simply bring this alive. With the invisible Blue Star Expert, we were able to do just that.
We are proud to be celebrating our 75th anniversary this year, and the new TVC attempts to showcase our multi-faceted identity. The ad conveys, in a subtle yet evocative manner, that our pedigree over the decades has been built due to the trust that our customers have in us, and a promise to keep reinventing ourselves as we move forward towards our centennial year.
B THIAGARAJAN Joint Managing Director, Blue Star
The one line brief was to come up with an innovative campaign that shows the comfort and reassurance that Croma provides its customers with their Assured Lifetime Service promise. We haven’t just put a face to the promise, we have given it a cool, fun personality, as well.
KS CHAX Chief Creative Officer, Tidal7
For this year’s festive campaign, we decided to highlight this unique service of ours with six different lifestyle stories, across six different product categories. The prevalent environment in which retailers try to out-shout each other in media and out-bid each other on the shop floor makes this message relevant and refreshing.
RITESH GHOSAL CMO, Croma - Infiniti Retail
The core objective of ‘#KheloDimaagSe’ is to make the platform far more social and inclusive. The motormouth, rap approach brings alive exactly what the users are thinking while Dhoni plays a central role in walking us through this musical.
AMOD DANI Executive Creative Director, Leo Burnett Orchard
In a cricket-obsessed country like India, every cricket fan feels he or she is an expert. Dream11 provides users a unique opportunity to use their sports knowledge, expertise and skill much like the players on the field - the #KheloDimaagSe campaign communicates this unique aspect of Dream11.
VIKRANT MUDALIAR Chief Marketing Officer, Dream11
The film revolves around an endearing precocious little girl as she truly represents today’s kids who love technology, are always a few steps ahead of the rest of us and never hold back from making that known.
RAJ KAMBLE Founder and CCO, Famous Innovations
The new Haier Easy Connect LED TV series is an innovative solution designed for customers who don’t want any technology hassles with internet connectivity when it comes to entertainment. The TVC is created to shape a stronger connect with users and build a strong brand recall at the same time.