BRAND: JK CEMENT
DEEWAREIN BOL UTHENGI
CREDITS
CREATIVE AGENCY: BASIC4 ADVERTISING
CREATIVE DIRECTOR: MAYANK GAUR
PRODUCTION HOUSE:FULL MOON PRODUCTIONS
DIRECTOR: SHWETABH VARMA
AGENCY
The Chhutkau painter ad series is an iconic campaign and the unique challenge we faced here was to take this brand campaign to the next level and also re-launch JK Wall Putty as JK Cement WallMaxX. This campaign not only tickles the funny bone but also drives home the specific attributes of the product that holds the capability to turn simple looking walls into a masterpiece!
MAYANK GAUR
Creative Director, Basic4 Advertising
CLIENT
Having created an impressive footprint for JK Wall Putty in the market over the years, with a strong brand name and an extensive sales and distribution network, the all new avatar JK Cement WallMaxX is aimed at providing better than the best to customers. As you know, ‘max’ is a popular abbreviation of ‘maximum’. And that is what the brand delivers – smoothness max, finish max and beauty max.
NIRANJAN MISHRA
Business Head, JK White Cement
BRAND: DOMINO’S
DIL, DOSTI, DOMINO’S
CREDITS
CREATIVE AGENCY: BASIC4 ADVERTISING
CREATIVE DIRECTOR: MAYANK GAUR
PRODUCTION HOUSE: FULL MOON PRODUCTIONS
DIRECTOR: SHWETABH VARMA
CREATIVE AGENCY: FCB ULKA, DELHI
CREATIVE TEAM: SWATI BHATTACHARYA, SURJO DUTT, ARIJIT SENGUPTA, MANU GUPTA, VAGEESH GAUTAM
PLANNING TEAM: JOHN THANGARAJ, KIZZIE BASU, ANURAAG, ABHIJIT KUMAR, ARCHITA GHOSH
ACCOUNT MANAGEMENT: DEBARPITA BANERJEE, M.N. DAMODARAN, ANKIT GARG, KETAKI BIHARI
FILM DEPARTMENT (FCB): MAZHAR KHAN
DIRECTOR (OF THE TVC): ABHINAV PRATIMAN
EXECUTIVE PRODUCER: AMARJEET PHUKAAN
PRODUCTION HOUSE: EARLY MAN FILMS PVT. LTD.
AGENCY
Domino’s pizza is designed to be shared; for people to gather around the ‘magic circle’, pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries are dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.
SWATI BHATTACHARYA
Chief Creative Officer, FCB Ulka
CLIENT
There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, friends have become a new support system and an extended family for a lot of us. And good food has always been a glue for relationships. Domino’s Pizza being a shareable product, has been at the centre of many such stories where friends become family and families become friends.
KAPIL GROVER
Chief Marketing Officer, Domino’s Pizza India
BRAND: MONDELEZ INDIA RICHER.DARKER.CREAMIER. CHOCOLATE FOR GROWN UPS. ONLY.
CREDITS
CREATIVE AGENCY: OGILVY
CREATIVE: SUKESH NAYAK, NEVILLE SHAH, HEMANT SHARMA, SAGAR JADHAV
PLANNING: GANAPATHY BALAGOPALAN, BHAKTI MALIK, PRASIDH DALVI, ANUSHKA MUKHERJEE
CLIENT SERVICING: PRAKASH NAIR, SMITA PADMANABHAN, PARSHURAM MENDEKAR, SHRUTI PARANJPE, ESHA GANDHI
AGENCY
Our starting point was to think and design the overall mood of the brand and not just think of a campaign. Keeping this in mind, we designed a whole new visual language for those with a little refined taste palate to enjoy this distinctive chocolate. The campaign has many pieces specially crafted for different mediums to bring alive this unique experience..
SUKESH NAYAK
Chief Creative Officer, Ogilvy
CLIENT
In this binary world of milk and dark chocolate, Cadbury Dark Milk refuses these boundaries, by taking the best of both worlds and creating a distinct blend for an evolved, unconventional taste. There couldn’t have been a better brand ambassador than Aishwarya Rai Bachchan who truly embodies the appeal of this new innovation with her multiple milestones.
ANIL VISWANATHAN
Director, Marketing (Chocolates), Mondelez India
BRAND: GODREJ EXPERT RICH CRÈME
MERE COLOUR MEI HAI 10X ALOE VERA KI DEKHBAAL
CREDITS
CREATIVE AGENCY: CREATIVELAND ASIA
CHIEF CREATIVE OFFICER: ANU JOSEPH
DIRECTOR: UZER KHAN
PRODUCER: ENTOURAGE FILMS
AGENCY
With the new breakthrough of 10x aloe vera from Godrej Expert, the dekhbhaal goes up by several notches, putting all hair colour worries to rest, while also delivering gorgeous colour. In the TVC, we have Anushka Sharma asking her friend to colour her hair with the reassurance of a colour that cares like a friend would.
ANU JOSEPH
Chief Creative Officer, Creativeland Asia
CLIENT
With the new and improved formula, we aim at providing not just a hair colour but a hair care solution. The TVC highlights the loaded goodness of 10x more aloe vera in Godrej Expert Rich Crème hair colour; which will not only cover your greys but will also make your hair softer and shiner.
SUNIL KATARIA
CEO - India and SAARC, Godrej Consumer Products Limited
