AGENCY
Adarsh Atal
Chief Creative Officer, Tilt Brand Solutions
“As part of our second campaign for Traya, we thought it was important to convince consumers that reversing hair loss, even though it requires a lot of work, is possible.”
CLIENT
Saloni Anand
Co-founder, Traya
“The #HopeForHair campaign is Traya’s effort to change people’s perspective on hair loss. The initial campaign film with Rajkumar Rao instilled hope by showcasing transformative results for hair loss.”
AGENCY
Aarushi Periwal
Creative and Founding Member, Talented
“The films are nothing but an unvarnished glimpse into a homeowner’s worst nightmare. The only guardrail was to make this campaign memorable. ‘Sar khana’ and ‘Topi Pehnana’ is the start of a creative device that we hope the brand can own.”
CLIENT
Udit Mediratta
CMO, HomeLane
“To be a category leader, we can’t afford to just talk about the creaking hinges, but the unhinged nature of the job that can be mentally infuriating to go through. To walk this fine line between real and surreal is how we can differentiate ourselves in the category.”
AGENCY
Chandani Samdaria
Executive Creative Director, L&K Saatchi & Saatchi
“Our campaign for Airport Express unveils the features through a series of snappy short films, each highlighting a unique aspect. We created a Chalo ring for every climax to ensure the brand lingers in travellers’ minds post-flight.”
CLIENT
Kartick Krishnamurthy
Head of Marketing, Chalo
“The campaign aims to encourage people to choose the new premium airport bus service as their preferred mode of transportation. We want people to view Airport Express as a comfortable, cost-effective, and eco-friendly ride to their destination from the airport.”
AGENCY
Anupama Ramaswamy
Chief Creative Officer, Havas Worldwide India
“Identifying an opportunity for meaningful change through compelling storytelling, our goal is singular- to enhance the lives of community workers under Mortein’s Raksha Jyoti initiative. We envision extending this effort to contribute to a Malaria and Dengue-free India.”
CLIENT
Saurabh Jain
Regional Marketing Director, South Asia - Hygiene, Reckitt
“The film’s core message ‘Unki raksha kare jo roz hamari raksha karein’ urges people to protect the protectors with Mortein Liquid Vaporisers, safeguarding them from disease-carrying mosquitoes.”
