AGENCY
Sukesh Nayak
Chief Creative Officer, Ogilvy India
“Our starting point was to put the spotlight on the reality of the brother-sister dynamic that plays out during Rakhi. Our attempt was to nudge boyfriends, fiancés, and husbands who are also brothers, to plan a day with their sisters by putting equal effort as they would for their partners on Valentine’s Day.”
CLIENT
Nitin Saini
Vice President, Marketing, Mondelez India
“Our new Raksha Bandhan campaign #BrothersWhoCare encourages brothers to express their affection for their sisters just as they do in their romantic relationships. It is an invitation for them to rekindle the timeless connection that they share as siblings through quality time spent together, thus, redefining sibling love.”
AGENCY
Vinod Kunj
Founder and Chief Creative Officer, Thought Blurb Communications
“Building on everyday insights that spring from the consumer’s own journey with the brand, we devised a strategy that stated, ‘Wholesome purity starts in the kitchen.’ This translated into ‘Parishudhiyudeaarambham kitchen-il ninnu’ in Malayalam, which drives home the promise at the end of the film.”
CLIENT
Ashok Mani
Marketing Director & CEO, Intergrow Brands Pvt Ltd
“The new positioning ensures a clear distinction from the other brands in this segment. The kitchen is at the heart of the home for most families. Kitchens across the state define the family. No mother or housewife would be willing to compromise on the food that comes out of her kitchen.”
AGENCY
Vasudha Misra
Regional Creative Officer, Lowe Lintas
“These commercials could have easily been for a food delivery service, or for a flavour-enhancing masala, which is actually the point. An aifryer commercial that breaks the codes of a typical airfryer commercial. We hope this will help Philips Airfryer reach out to new and old audiences by making them look at the product in a new light.”
CLIENT
Pooja Baid
Chief Marketing Officer, Versuni India Home Solutions Ltd. (formerly Philips Domestic Appliances)
“The idea was to showcase Philips Airfryer’s versatility, even with the most ordinary ingredients found in our kitchens, and to encourage consumers to explore a wide array of homegrown delicacies from crispy snacks to hearty meals, prepared in a healthier and a more convenient way.”
AGENCY
Yash Kulshrestha
CCO ^ a t o m
“Make Space For New Beginnings is a wide platform where thought-provoking stories, contemporary conversations, and reforming societal tales will exist to convey stories of happy homes. Through this campaign, we wanted to highlight that a person feels like a family member when their opinions and suggestions are valued.”
CLIENT
Manjari Upadhye
CEO, Domestic Business, Welspun
“SPACES was founded on the philosophy of ‘Fabric of Happy Homes’ and embodies thoughtful living, with comfort at its core. The new campaign takes this philosophy to the next step by showing how a Happy Home creates space for ‘new beginnings in life’. It is an attempt to show how the brand plays a role in everyday life and can make every space, truly yours.”
