AGENCY
Rohit Dubey
Executive Creative Director, Ogilvy
“Independence Day is the perfect time to inspire and empower our elderly to adopt banking technologies, promote self-reliance, and decrease dependency. The team found a gem of an idea - ‘End Dependence’ - a concept that clicked seamlessly with our partners at Federal Bank. The excitement is tangible as we proudly champion this notion.”
CLIENT
M V S Murthy
Chief Marketing Officer, Federal Bank
“#End-Dependence furthers Federal Bank’s commitment to rishta. It is a testimony to the fact that we value our customers irrespective of their generation. There will always be product parity, but our understanding of customers empowers our Digital experience through our knowledge of in-person delivery of banking services.”
AGENCY
Hari Krishnan
CEO, Mullen Lintas
“You rarely see a brand redoing packaging as a tribute to an art form. These threads form the fabric of the nation. They portray unique stories from across India through motifs embroidered on to their weaves. The film portrays these unique stories and inspirations behind each of these fabrics through a mix of eye-catching animation and playful sing-song narration.”
CLIENT
Puneet Das
President - Packaged Beverages (India and South Asia), Tata Consumer Products
“Tata Tea Premium celebrates the collective pride of our nation’s talented craftsmen, paying homage to their dedication, craftsmanship and irreplaceable contribution to our cultural heritage. Through our heartwarming campaign, we hope to inspire every Indian to embrace and celebrate the legacy of our diverse regional handlooms.”
AGENCY
Govind Pandey
CEO, TBWA\India
“Openness to new perspectives is a key to thinking beautifully. This Independence Day film showcases that in a thought provoking manner. It captures the message that only when we free the colours from our inherent perceptions, will our country truly become beautiful, which is something that JSW Paints has been championing.”
CLIENT
AS Sundaresan
Joint MD and CEO, JSW Paints
“Our new Independence Day campaign brings out diverse perspectives of our society. Through this film, we aim to highlight that we should not limit colours with our thoughts and perceptions, but set them free to unleash true beauty. The film urges every Indian to freely choose colours to make India beautiful.”
AGENCY
Gowri Neelavar
Director, Dot Dot Boom
“Our main aim was centred around delivering a resounding message to the upcoming generation of young girls. With such scripts comes great responsibility. And we’re happy that we’ve made a film that truly speaks its message in a way that even a little child will get.”
CLIENT
Adhish Zaveri
VP – Marketing, Shaadi.com
“It is an undeniable fact that if India needs to become an economic superpower, our women need to show up in the work-force. The idea was to use the ‘gol roti’, often seen as a sign of a good home-maker, as a device to explain the importance of stepping out and joining the work-force. We wanted to leave the people with an inspiring message, rather than an instructive one.”
