AGENCY
Arjun Mukherjee
VP & Senior ECD, Wunderman Thompson, Kolkata
“The biggest challenge was to tell an interesting story with a twist in 20 seconds. That is why we thought of scripts with minimum or zero dialogue, which would establish the product positioning without impeding the pace of the storyline.”
CLIENT
Saket Todi
Executive Director, Lux Industries Ltd.
“We have always wanted to project the brand as youthful and footloose. Which is why, we went ahead with advertising themes, locations, and cast that have the potential to grab eyeballs.”
AGENCY
Gitanjali Bhattacharya
Creative Director, Kinnect
“Bausch & Lomb has always given us the freedom to think of ideas that are a bit unexpected for a healthcare brand. This time, as the focus was more on the South market, our task was to find the perfect setting for the story that’s contextual, and remains relatable throughout the year.”
CLIENT
Sana Lairellakpam
Head of Marketing, Bausch + Lomb
“This time, our narrative takes you to the colourful and larger-than-life world of South Indian cinema, and is a celebration of the love and admiration that the people of South India have for their Superstars.”
AGENCY
Prem Narayan
Chief Strategy Officer, Ogilvy India
“When we are fully nourished, a different hunger or bhookh begins – the urge to strive and excel. We turned the concept of Hunger on its head, and came up with the campaign idea, Kuch kar dikhane ki bhookh.”
CLIENT
Prashant Peres
Managing Director, Kellogg South Asia
“The latest campaign effectively communicates that a convenient and nourishing breakfast option, like the Kellogg’s cereals, enriched with key essential vitamins and minerals, can fuel a child’s hunger to do well in a variety of activities through the day.”
AGENCY
Sonal Chhajerh
Group Executive Creative Director, Leo Burnett, Mumbai
“The right intimate wear can give women the confidence to take on any day. The campaign brings alive how each day brings the need for a different kind of confidence, and there is a Zivame for her every need.”
CLIENT
Lavanya Pachisia
COO of Zivame
“Our campaign celebrates every Indian woman and her diverse everydays, from the mundane to the special, and how with the right intimate wear by her side, she can put her most confident foot forward.”
