AGENCY
Anuraag Khandelwal
Chief Creative Officer – India, 82.5 Communications
“This was an opportunity for us to explore hydration by collaborating with athletes who are at the top of their games. This is how the campaign idea for #CarryYourGame was born. True champions always carry their game, on and off the field, and Bisleri communicates this in its own edgy, no-gyaan way.”
CLIENT
Tushar Malhotra
Head Of Marketing, Bisleri International Pvt Ltd.
“The campaign underscores the importance of water in peak human performance. Our association with India’s leading award-winning athletes aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life.”
AGENCY
Shradha Agarwal
Co-Founder & CEO, Grapes
“We were excited by the client’s challenge to extend the key proposition “Kyunki Khana Sirf Khaana Nahi Hota”. We are thrilled to launch a unique facet of the same in the form of a film that portrays food as a manifestation of a mother’s love in an extreme situation.”
CLIENT
Sandeep Ghosh
Business Head, DS Spiceco Pvt Ltd.
Food in India is multifaceted and Catch has always held that belief strongly. We realised that motherhood too has varied layers, but it always finds a way to express itself, especially through food. We wanted to highlight such stories and celebrate this expression.”
AGENCY
Sahil Shah
President - Digital Experience, Dentsu Creative India
“Motherhood is not just about nurturing and caring, it’s also about leading and inspiring. For our film, we identified a new archetype of motherhood where women are fearlessly venturing out on solo trips while also creating meaningful experiences for their kids, and opening up new horizons for them.”
CLIENT
Ravindra Sharma
Chief of Brand, Corporate Communication & CSR, SBI Life
“At SBI Life, we are driven to liberate new-age mothers who are redefining modern-day parenting by pursuing their passions without compromising on their family responsibilities. We want to honour the self-assured mother who serves as role model for her children and inspires them to pursue their dreams.”
AGENCY
Anu Joseph
Co-Founder and Creative Vice-Chairman, Creativeland Asia
“There are more working mothers in India today than before. But there are still outdated perceptions about them, and they’re constantly pressured or guilted into choosing careers alongside motherhood. This campaign supports working moms and refreshes society’s views around them.”
CLIENT
Tanya Dubash
Executive Director and Chief Brand Officer, Godrej Group
“The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that working mothers face on a daily basis, and empower them to define their own idea of motherhood.”
