AGENCY
Rohitash Srivastava
Head of Strategy & Planning, Ogilvy India (North)
“Mother Dairy has always been a nurturing brand with high product ethos and social commitment. We wanted to communicate these timeless values in a contemporary way.”
CLIENT
Manish Bandlish
Managing Director, Mother Dairy
“This new campaign is our attempt to live up to our promise, and further strengthen the trust in a way that even our consumers can stand by, similar to honouring the highest degree of assurance – a Mother’s Promise.”
AGENCY
Hans Saxena
Director, Shot Ready Hai
“While shooting for Parachute Advansed Onion Hair Oil, it was important to understand and capture the emotion that resonates with the consumer. We brought out the benefits of coconut and onion, two very powerful ingredients.”
CLIENT
Somasree Bose
Chief Marketing Officer, Marico Limited
“A mother-daughter relationship is truly unique, with a daughter seeing her mother as her most trusted advisor, and rightly so. That is exactly what our latest film tries to capture – a daughter finding comfort in her mother’s advice just before marriage.”
