AGENCY
Gaurav Bhhardwaj
Director of the film, SG Dream Media
“We wanted to cast women who have experienced the post-partum body changes in real, and have different perspectives about it. Hence, the film painted an inspirational picture of embracing womanhood even after the changes that come during pregnancy.”
CLIENT
Joy Chatterjee
Associate Vice President, Sales & Marketing, Mankind Pharma
“The struggle of being confident and comfortable in one’s body is all the more intensified when the body has undergone massive changes that come with giving birth. So, with the ‘Mark Of Strength’ campaign, we wanted to bring this perspective into a sharper focus.”
AGENCY
Devlina Banerji
Associate Creative Director, Ting
“The creative team brought their A game to introduce younger audiences to a magical and evolving Meswak universe. From midnight snacks to explorations in the backyard, Toothy Tales is inspired from the entire creative team’s childhood adventures, and we are excited to see what happens next.”
CLIENT
Harkawal Singh
Marketing Head-Oral Care, Dabur India Limited
“Dabur Meswak is a herbal toothpaste that not only provides complete care for the entire family, but also has a very unique taste and mouth-feel, making it pleasing for kids, as well as for adults.”
AGENCY
Manesh Swamy
Chief Creative Officer (CCO) & SVP – Creative, LS Digital
“The fun part of the campaign was creating this family that every Indian audience can relate to – whether it’s the sarcastic uncle, the talkative sister-in-law, panicking parents or the over-analyzing relatives. Our approach was simple - to create an ad that doesn’t look like an ad but is more engaging and intriguing, like a web series/sitcom show.”
CLIENT
Vishal Subharwal
Chief Marketing Officer & Group Head - Strategy, HDFC Life
“The challenge put forth to the marketing team was to demystify life insurance and do it in a manner that makes the category appeal to a wider audience pool. ‘The Missing Dulha’ a first-of-its kind, 10-part ad-series, brings the nuances of various life insurance product categories in a manner that is interesting and easy-to-understand.”
AGENCY
Rahul Mathew
Chief Creative Officer, DDB Mudra Group
“Stayfree believes that every girl should have total control over their time and what they want to do with it, even when she’s on her period. In Kiara we have the perfect person to deliver this message.”
CLIENT
Manoj Gadgil
Vice President, Marketing and Essential Health BU Head, Johnson & Johnson Consumer Health
“With Stayfree XL’s latest campaign ‘Din tumhare saath chalega’, the brand empowers women to fulfil their dreams and aspirations by leading life on their terms, so their day marches to their own beat.”
