BRAND: SBI LIFE
CAMPAIGN: PAPA KI NAYI KAHAANI
AGENCY
“The digital film that we’ve rolled out together with SBI Life aims to inspire people who desire to bring a better balance between chasing their lifelong dreams while fulfilling personal responsibilities without compromising on either. With the right support and steadfastness, all of this is possible.”
Sahil Shah, Managing Partner, WATConsult
CLIENT
“The pandemic era, allowed many to discover and rekindle their passion, especially fathers. To voice this trend, we artfully attempted to normalise the idea that pursuing dreams guilt-free not only leads to self-fulfilment but also helps create an enriched life for everyone concerned.”
Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life
BRAND: MEESHO
CAMPAIGN: SAHI SAHI CUSTOMER, TOH BUSINESS EK NUMBER
AGENCY
“Our campaign seeks to allay the fears that every growth-oriented seller is bound to have, and convince him or her that Meesho is the right platform to connect them with customers who seek both great quality and great value.”
Pallavi Chakravarti, Creative Head-West, DDB Mudra
CLIENT
“We have just crossed 6 lakh seller registrations on the platform, recording a 7X increase since April 2021. Through the ‘Meesho Seller Express’, we aim to get up close and personal with our sellers, allowing them to share their insights and opinions.”
Lakshminarayan Swaminathan, CXO, Supply Growth, Meesho
BRAND: NEUTROGENA® (JOHNSON & JOHNSON)
CAMPAIGN: UNCOMPLICATE SKINCARE
AGENCY
“The genesis of this campaign stemmed from the fact that today’s premium skincare consumer is inundated with information when it comes to finding the right product for their skin concern. This insight, was used as the hook for the creative campaign articulation.”
Akshay Gurnani, Co-Founder, Chief Executive Officer, Schbang.
CLIENT
“We want to cut through the clutter of information and provide women with the expertise they seek by bridging the knowledge gap, simplifying skincare, and offering scientific solutions. We strive to deliver products that are scientifically crafted in labs and perfected by experts.”
Manoj Gadgil, Vice President – Marketing, Johnson & Johnson India
BRAND: TAKATAK BY MOJ
CAMPAIGN: #BAAPBAAPHOTAHAI
AGENCY
“There are several traits common to Indian fathers which we can all relate to and Takatak by Moj has brilliantly brought this relatability alive in their recent Fathers’ Day campaign #BaapBaapHotaHai.”
Mehul Gupta, Co-Founder & CEO, SoCheers
CLIENT
“This campaign aims to highlight the bigger role of a father as a constant support and guiding force in our lives. Being a creator-first brand, we saw a fantastic opportunity for our creators to create witty slice-of-life content while paying a light-hearted tribute to their Super Dads.”
aParul Menghani, VP & Head of Content, TakaTak by Moj
