CREATIVE AGENCY: DDB MUDRA
MANAGING PARTNER: ANURAG TANDON
PRODUCTION HOUSE: UBIK FILMS
When we were first introduced to InterMiles, we saw an exciting new rewards platform that would be a game changer. By not restricting earning and redemption of miles to the flights category alone, InterMiles really has opened up a world of possibilities.
Managing Partner DDB Mudra West
InterMiles, the rewards and recognition currency, today is more experiential, more powerful and with the launch of our easy-to-use mobile app, even more easily accessible. Through our new brand campaign, we aim to educate and encourage everyone to earn InterMiles across multiple categories like flight and hotel bookings, dining, shopping and a lot more.
VP – Marketing & Member Engagement, InterMiles
CREATIVE AGENCY: DENTSU ONE PVT. LTD.
NATIONAL CREATIVE DIRECTOR: TITUS UPPUTURU
CREATIVE TEAM: VISHAL MITTAL, VISHNU DAS KUNCHU, AKASH SWAMI, DIBAKAR DAS, UTSAV CHAUDHARY
PRODUCTION HOUSE: KATAPULT FILMS
Sometimes, the story lies in the branding itself. Activa was coming with its 6th generation and it was called 6G. We thought this time Activa is hitting a six. Cricket is known for its commentary so we used the narration to sound like real commentary from a cricket match. Casting Billy Bowden as a surprise element was the icing on the cake as he is known for his signature six signal.
National Creative Director, Dentsu One
A significant increase in mileage along with Honda’s six-year warranty package ensure additional value for our customers. Like cricket, Activa too has a loyal fan following of more than 23 million Indians. Combining the two classic nation’s favourites; Cricket and Activa, the campaign symbolises the spirit of common love and joy across the masses.
YADVINDER SINGH GULERIA
Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India
BRAND: FACEBOOK MORE TOGETHER
CREDITS: TAPROOT DENTSU
AGNELLO DIAS, CO-FOUNDER, TAPROOT DENTSU AND CREATIVE CHAIRPERSON, DAN
SANTOSH PADHI, CO-FOUNDER AND CHIEF CREATIVE OFFICER, UMESH SHRIKHANDE, CHIEF EXECUTIVE OFFICER
PRODUCTION HOUSE: RANSOM FILM CREDITS: TAPROOT DENTSU
AGNELLO DIAS, CO-FOUNDER, TAPROOT DENTSU AND CREATIVE CHAIRPERSON, DAN, SANTOSH PADHI, CO-FOUNDER AND CHIEF CREATIVE OFFICER, UMESH SHRIKHANDE, CHIEF EXECUTIVE OFFICER
PRODUCTION HOUSE: RANSOM FILM
Taproot Dentsu is delighted to develop such an important campaign for one of the most loved services in the country. To celebrate all users and to inspire more of them to benefit from the power of connections, our creative team led by Pallavi Chakravarti, wrote stories with all these unexpected, wonderful outcomes, which are inspired by real people and their real journeys.
Co-Founder, Taproot Dentsu and Creative Chairperson, Dentsu Aegis Network India
We want to showcase the many ways that Facebook is intertwined in the lives of Indians - from connecting with loved ones, to growing businesses and supporting local communities, to finding ways to come together to learn and share and celebrate. I could not be more excited that we are telling our story – it is a story that is lived by people across the country every day.
Vice President and Managing Director, Facebook India
CREATIVE AGENCY: MCCANN WORLDGROUP
EXECUTIVE CREATIVE DIRECTOR: ABHISHEK CHASWAL
CREATIVE TEAM: NIKHIL GUHA, ABHINANDAN DEY, PRASHANT SHARMA, JEET KALRA AND AAMIR KHAN
PRODUCTION TEAM: NIKHIL RAO, DIRECTOR
AKSHAY UCHIL, PRODUCER
The values of restraint and simple living are ingrained in our genetic coding as something to aspire for, and giving in to our desires is seen as a sign of weakness. That’s why, the craving for outside food always carries some guilt with it. The campaign idea counters this guilt by showing how our self-controlling behaviour can develop into a habit that should be avoided.
Executive Creative Director, McCann
Most customers feel an internal tussle when they crave to order outside food. This tussle is mostly around social conditioning where they feel that giving into their craving depicts a lack of self-control. Through this TVC, we attempt to encourage users to live larger than life and give into their cravings, guilt-free.
Chief Marketing Officer, Food Delivery, Zomato