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LATEST AD CAMPAIGNS

SHOWCASE OF THE NEW CAMPAIGNS

BY NEETA NAIR
27th January 2020
LATEST AD CAMPAIGNS
BRAND: TATA AIA LIFE INSURANCE
RAKSHAKARAN HERO
CREDITS

AGENCY: FCB ULKA

CREATIVE HEAD: KEIGAN PINTO

CREATIVE TEAM: MOHNISH CHAWLA, WILESS DMELLO, DATTATRAY GHOLKAR, SIDDHESH KADGE

AGENCY

What an experience it was. Kids, who represent our future, showing affection for a Rakshakaran Hero who just protected their collective future. We are grateful, once again, to our partners Tata AIA Life Insurance for supporting what we believe is a good creative for a noble cause.

KEIGAN PINTO
NATIONAL CREATIVE DIRECTOR, FCB ULKA

CLIENT

Financially securing families while protecting the environment blends our purpose with a larger societal goal. The Rakshakaran Hero campaign film celebrates our policyholders as the real Rakshakaran Heroes who earn the love and adulation of many, especially children, whose future they protect.

RISHI SRIVASTAVA
MD & CEO Tata AIA Life Insurance


                                                                      

BRAND: NATUREFRESH ACTI HEART
‘#STARTAHEARTRESOLUTION
CREDITS

CREATIVE AGENCY: QUASAR MEDIA, DELHI

ACCOUNT MANAGEMENT: SUKANYA PAUL CHATTERJEE; KARAN RAO; NIKITA RAJPUT

CREATIVE: SHUBHANGINI AND KAMLESH

PRODUCTION HOUSE: WHITEBALANCE

AGENCY

The ask was to showcase the brand fit in the consumer’s daily life and build brand awareness so that the campaign has a high recall value. Instead of going the broader way of keeping health or fitness resolutions, we narrowed it down by inviting them to take an easy resolution to #StartAHeartResolution with NatureFresh® Acti Heart™.

KARTHIK NAGARAJAN
CCO, Wavemaker

CLIENT

We all know that sticking to your resolution is not quite as easy as making one. In order to encourage consumers to stick to their resolutions, the campaign encourages them to start easy with a heart resolution in 2020 by switching to a better heart oil, #StartAHeartResolution with Nature Fresh ActiHeart.

SUBIN SIVAN
Marketing Head, Cargill’s oils business in India


                                                                      

BRAND: Lava
#SendItBack
CREDITS

AGENCY: 82.5 COMMUNICATIONS

CHAIRMAN AND CHIEF CREATIVE OFFICER: SUMANTO CHATTOPADHYAY

CEO AND CO CHAIRMAN: KAPIL ARORA

DIRECTOR: BAUDDHAYAN MUKHERJI

PRODUCER: AVISHEK GHOSH

AGENCY

India is at the heart of the 82.5 DNA - so we’re grateful to LAVA for the opportunity to create communication that benefits the nation.

SUMANTO CHATTOPADHYAY
Chairman and CCO, 82.5 Communications


CLIENT

LAVA is a Proudly Indian brand and we believe that it is our responsibility to contribute to society. With #SendItBack initiative we intend to spark-off a movement against fake forwards so that the social media does not become a tool for the perpetrators of the violence. We envision this moment to go beyond the boundaries of the brand, wherein the audience is fighting this social issue in unison.

MUGDH RAJIT
Marketing and S&D Strategy Head, LAVA

                                                                      

BRAND:ORIENT BELL
#HANDSTHATBUILDINDIA
CREDITS

AGENCY: FOXYMORON

PRODUCTION HOUSE: THE RABBIT HOLE

CREATIVE DIRECTOR AND VIDEO DIRECTOR: PRASHANT NAIR

DOP: ROHIN RAVEENDRAN NAIR

SENIOR PRODUCER: VIVEK KUMAR

AGENCY

When you visualise any topical day through a lens that moves people, every occasion then becomes “universal” with respect to context, and “relatable” when it comes to the content we showcase. #HandsThatBuildIndia campaign is one such honest effort to show patriotism through the lens of mason’s livelihood. It is a salute from team Orient Bell and team FoxyMoron to the real heroes

PRASHANT NAIR
Creative Director, FoxyMoron

CLIENT

We work very closely with masons, and this is our acknowledgement of their sacrifices to make our homes a reality. We want them to feel included considering they are part of the strong labour force that builds our nation, one tile at a time.

ALOK AGARWAL
Chief Marketing Officer, Orient Bell

 

  • TAGS :
  • Creative Zone
  • Lava
  • Orient Bell
  • Naturefresh ACTI HEART
  • Tata AIA Life Insurance

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