BRAND: LIFESTYLE #DILSEDIWALI
AGENCY: WUNDERMAN THOMPSON BANGALORE
NATIONAL CREATIVE DIRECTOR: PRIYA SHIVAKUMAR
SENIOR VP & MANAGING PARTNER: KUNDAN JOSHEE
CREATIVE TEAM: AJAY MENON, K. MURALEEKRISHNA, FAISAL M H
ACCOUNT MANAGEMENT: TIRAZ BALAPORIA, SUNDARI DIVAKARLA, PRANAV KUCKREJA
The ‘Dil Se Diwali’ film, with its melodious original soundtrack and affecting storyline, will remind everyone of their favourite Diwali moments. Our Diwali Collection has been designed and curated keeping in mind the occasions that Diwali brings forth and will ensure that one is always dressed to stand out in these festive moments!
Sr. Vice-President, Marketing, Lifestyle
Presenting the Festival of Lights and the many ways that light up your heart, this film urges you to celebrate #DilSeDiwali - making this your kind of Diwali. We wanted to create a story that sparks a conversation and this film invites you to add newness, excitement, and possibilities to your Diwali by celebrating it your way.
National Creative Director, Wunderman Thompson India
BRAND: THE ADITYA BIRLA CAPITAL #INTERACTWITHTHEFUTURE
AGENCY: FOXYMORON TEAM
ACCOUNT DIRECTOR: NIKHIL PANCHAL
CREATIVE DIRECTOR: PARIKSHIT VIVEKANAND
ACCOUNT LEAD: SHUBHIKA CHANDGOTHIA
DESIGN TEAM: SWAPNIL MORE AND PRACHEE CHAVAN
PRODUCERS: ACHYUTANAND DWIVEDI, SUDHANSHU SARIA
Everybody stresses about retirement, but not many address retirement as a problem they must address ‘now’. Our intent with this campaign was to ensure that all the people who engage with it are able to visually switch between realities and see the possibilities that may ensue. The use of interactive video experience, married with creative tech allowed us to play up this experience on users’ timelines seamlessly.
Co-Founder – FoxyMoron
As a brand we do not want to ever push a product or a point of view to our customers. We want to share all perspectives on life and money with our customers so that they can make an informed decision for what’s right for them and their family. Therefore, this interactive video is not just innovation for the sake of innovation; it is an innovative opportunity for us to be able to walk the talk.
Chief Marketing Officer, Aditya Birla Capital
BRAND: ANCHOR PANASONIC THE NAYE INDIA KE BADTE LOAD KE LIYE
CEO PUBLICIS COMMUNICATIONS, SOUTH ASIA: SAURABH VARMA
MD – INDIA & CCO, LEO BURNETT SOUTH ASIA:
MD – INDIA & CCO, LEO BURNETT SOUTH ASIA:RAJDEEPAK DAS
MD – INDIA & CSO, LEO BURNETT SOUTH ASIA: DHEERAJ SINHA
COO, WEST: RAKESH HINDUJA
NATIONAL CREATIVE DIRECTOR: VIKRAM PANDEY
CREATIVE DIRECTOR: PRADEEP KUMAR
Since the plot was about a guy desperately wanting to go viral on the internet, we decided to cast a social media influencer famous for his acts on the internet. An interactive integrated campaign will take the premise forward to connect with the audience on all platforms.
VIKRAM PANDEY (SPIKY)
National Creative Director Leo Burnett India
With the new ad campaign, ‘Naye India Ke Badhte Load Ke Liye’, we wanted to highlight how we understand the sentiments and desires of today’s consumers and how we can be a part of their aspirations. We hope to extend our consumer base and tap newer markets with this campaign, thereby increasing market share in the wiring devices (switches) category.
Managing Director, Panasonic Life Solutions
BRAND: IGP.COM DIWALI
CREATIVE AGENCY: THE WOMB
CO-FOUNDERS: NAVIN TALREJA AND KAWAL SHOOR
CREATIVE TEAM: SUYASH KHABYA, VIVEK UNNIKRISHNAN AND VIKRANT WADKAR
PRODUCTION HOUSE: GOOD MORNING FILMS
DIRECTOR: SHASHANKA CHATURVEDI
EXECUTIVE PRODUCER: VIKRAM KALRA
PRODUCER: ROBIN D’CRUZ
With the economy being what it is we felt that gifts could play a significant role in uplifting the mood of both the receiver and the giver. And what better brand to do so than IGP.com India’s only specialized gifting site. The campaign urges every individual to be the person who spreads cheer and joy and uplifts the spirit through gifts.
Founding Partner, The Womb
Gifting is an integral part of Indian culture and Diwali is the biggest occasion for gifting. Diwali gives us an opportunity to send gifts to many. We have a collection of curated products and unique gifts for every occasion, with free shipping across India and over 100 countries around the world.
Co-Founder & CEO, IGP.com