CMO Interview

CMO Interview

SHOPPERS STOP: MAKING A PROGRESSIVE FASHION STATEMENT

BY CHRISTINA MONIZ
CMO Interview

BAUSCH + LOMB INDIA: VIEWING CONSUMERS THROUGH A NEW LENS

BY NEETA NAIR
CMO Interview

WE HAVE ACTUALLY HELD BACK SOME OF OUR COMMUNICATION: ABHINAV IYER, MUTHOOT FINANCE

BY DIPALI BANKA
CMO Interview

'WE WANT HDFC LIFE TO BE AMONG THE LEADING LIFE INSURANCE COMPANIES IN INDIA’

BY Eularie Saldanha
CMO Interview

ENABLING A ‘REWARDING’ JOURNEY

BY Anjana Naskar
CMO Interview

CIPLA HEALTH LTD: BUILDING BRAND SALIENCE TO DRIVE CONSUMER LOVE

BY DIPALI BANKA
CMO Interview

IMPERIAL BLUE: RAISING A TOAST TO MEN

BY SIMRAN SABHERWAL
CMO Interview

JAQUAR GROUP: DRIVING GROWTH BUILT ON LEGACY

BY Anjana Naskar
CMO Interview

TATA MUTUAL FUND: DRIVING THE FINANCIAL LITERACY AGENDA

BY Eularie Saldanha
CMO Interview

TOO YUMM! DRIVING BRAND GROWTH WITH A TASTEFUL STRATEGY

BY CHRISTINA MONIZ
CMO Interview

MOTHER DAIRY: BUILDING ON LOVE AND CARE

BY NEETA NAIR
CMO Interview

LIVSPACE: DESIGNING A CATEGORY

BY DIPALI BANKA
CMO Interview

SANJEEV MANTRI: DRIVING HOME A POINT

BY NEETA NAIR
CMO Interview

WELSPUN: A TAILOR-MADE, MASS MARKET STRATEGY

BY CHRISTINA MONIZ
CMO Interview

TATA TEA PREMIUM GOES HYPER-LOCAL

BY NEETA NAIR

TOP STORY

‘EVERY ONE CAN BENEFIT FROM BRANDING’

Shradha Agarwal, COO and Strategy Head, Grapes Digital explains how a branding campaign can continue to drive sales for the brand well after the media spends have been paused

‘DISHWASHERS ARE IDEAL FOR AN INDIAN KITCHEN’

‘COVID BOOST TO WELLNESS CATEGORY’

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VIDEO GALLERY VIEW MORE

Mayank Bidawatka, Co-Founder, Koo talks about the brand's new logo & objective behind the rebranding