srabana lahiri STORIES

Interview
‘HAVAS WILL CONTINUE TO BE ENORMOUSLY AMBITIOUS IN INDIA’
BY Srabana Lahiri
Interview
‘HUL is extremely supportive of mavericks, at the same time intolerant of rogues’
BY Srabana Lahiri
Interview
‘NOT JUST A MEDIA PLAN, HAVAS IS LOOKING TO BUILD A MEDIA EXPERIENCE FOR CLIENTS’
BY Srabana Lahiri
Spotlight
‘WE WILL BE PURELY DIGITAL’
BY Srabana Lahiri
Cover Story
WATCHING WAVEMAKER 2.0
BY Srabana Lahiri
Interview
‘ZEE5 IS THE PRESENT AND THE FUTURE OF ENTERTAINMENT’
BY Srabana Lahiri
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
BY Srabana Lahiri
Cover Story
BETTING BIG ON THE ‘POWER OF ONE’
BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
‘ENTREPRENEURS MUST CREATE A STRONG RIGHT TO WIN’
BY Srabana Lahiri
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Spotlight
WPP & INMOBI SET TO ‘SHAPE THE MARKET’
BY Srabana Lahiri
Cover Story
WENDY CLARK: COUNTING ON THE 3Ps
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
‘LANGUAGE IS THE BIG GROWTH STORY FOR SONYLIV’
BY Srabana Lahiri
Interview
OMG: MAKING LOCALISATION THE TOP PRIORITY
BY Srabana Lahiri

TOP STORY

PRINT: SET FOR AN APRIL REVIVAL DESPITE IMPACTED CIRCULATION

Halt of printing due to lockdown has revenue implications, but print players hope new financial year will bring new advertising budgets

TV: LOCKDOWN SEES 8% JUMP IN VIEWERSHIP

HOW INDIA’S M&E INDUSTRY IS COPING WITH THE ONGOING COVID-19 LOCKDOWN

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Karan Bedi, of MX Player says he is focused on going beyond OTT to make it an EVERYtainment platform