srabana lahiri STORIES

Interview
‘HUL is extremely supportive of mavericks, at the same time intolerant of rogues’
BY Srabana Lahiri
Interview
‘NOT JUST A MEDIA PLAN, HAVAS IS LOOKING TO BUILD A MEDIA EXPERIENCE FOR CLIENTS’
BY Srabana Lahiri
Spotlight
‘WE WILL BE PURELY DIGITAL’
BY Srabana Lahiri
Cover Story
WATCHING WAVEMAKER 2.0
BY Srabana Lahiri
Interview
‘ZEE5 IS THE PRESENT AND THE FUTURE OF ENTERTAINMENT’
BY Srabana Lahiri
Interview
WE NEED TO COMPLEMENT OUR STRONG LOCAL MARKET BUSINESSES WITH GLOBAL ONES: TOBY JENNER
BY Srabana Lahiri
Cover Story
BETTING BIG ON THE ‘POWER OF ONE’
BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
‘ENTREPRENEURS MUST CREATE A STRONG RIGHT TO WIN’
BY Srabana Lahiri
Cover Story
‘Sony SAB aims to keep its viewers in a happy frame of mind’
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Cover Story
HOW SONY GOT SET
BY SRABANA LAHIRI AND ARPITA MUKHERJEE
Spotlight
WPP & INMOBI SET TO ‘SHAPE THE MARKET’
BY Srabana Lahiri
Cover Story
WENDY CLARK: COUNTING ON THE 3Ps
BY BY SRABANA LAHIRI & CHRISTINA MONIZ
Spotlight
‘LANGUAGE IS THE BIG GROWTH STORY FOR SONYLIV’
BY Srabana Lahiri
Interview
OMG: MAKING LOCALISATION THE TOP PRIORITY
BY Srabana Lahiri
Cover Story
‘We are creating a Content AOR, where our lead engagement with a client will be in the content space’
BY Srabana Lahiri

TOP STORY

IMPERIAL BLUE: RAISING A TOAST TO MEN

Ishwindar Singh, General Manager Marketing, Seagram’s Whiskies, Pernod Ricard India, tells us how Imperial Blue reinvents the ‘men will be men’ brand proposition to stay relevant

WITH #TWOBINSLIFEWINS CAMPAIGN, TATA TRUSTS AIMS TO ENCOURAGE WASTE SEGREGATION AT SOURCE

INCA IS THE IDEAL TOOL FOR SAFE BRAND ENGAGEMENT ACROSS PLATFORMS: PRASANTH KUMAR

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Byju Raveendran receiving IMPACT Person of the Year award followed by his winning speech.