srabana lahiri STORIES

Cover Story
FLEXIBILITY, ADAPTABILITY, SPEED: LODESTAR’S NEW MANTRA
BY Srabana Lahiri
Spotlight
WE NOW KNOW HOW OUR KIND OF MADNESS WORKS: ABHIJIT AVASTHI
BY Srabana Lahiri
Interview
MARUTI SUZUKI: CREATING ‘PHYGITAL’ EXPERIENCES
BY Srabana Lahiri
Cover Story
UPSKILLING: TOP PRIORITY FOR THE CMO TODAY
BY Srabana Lahiri
Interview
‘ADVERTISING HAS TO DELIVER SHARP BUSINESS RESULTS’
BY Srabana Lahiri
Interview
‘WE NEED TO BE EVEN MORE NIMBLE THAN EARLIER’
BY Srabana Lahiri
Interview
TECHNOLOGY HAS COME TO THE PARTY, SAYS SWATI BHATTACHARYA OF FCB ULKA
BY Srabana Lahiri
Interview
‘IT’S A TIME OF NEW OPPORTUNITY’
BY Srabana Lahiri
Interview
THE FESTIVAL OF IDEAS IS HAPPENING ALL AROUND US: JOSY PAUL
BY Srabana Lahiri
Interview
‘OUR PARTNERSHIP IS A BIT LIKE HAVING TWO ENGINES ON A PLANE’
BY Srabana Lahiri
Spotlight
THE ART OF STORY-TELLING DOESN’T CHANGE: BAUDDHAYAN MUKHERJI
BY Srabana Lahiri
Cover Story
TRIAL BY TRAI FOR BARC
BY Srabana Lahiri
Interview
MY INSPIRATION IS THE PEOPLE OF INDIA: PIYUSH PANDEY
BY Srabana Lahiri
Interview
‘HAVAS WILL CONTINUE TO BE ENORMOUSLY AMBITIOUS IN INDIA’
BY Srabana Lahiri
Interview
‘HUL is extremely supportive of mavericks, at the same time intolerant of rogues’
BY Srabana Lahiri

TOP STORY

PUTTING A ‘FANTASTIK’ TWIST ON CONFECTIONERY

Anuj Rustagi of ITC Limited, details the brand’s approach for its product, ‘Fantastik’ in an extraordinary year

PRESENTING 2020’S GAME CHANGERS IN PR AND CORP COMM

BLUE DART: DELIVERING WITH AGILITY AND TECHNOLOGY

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Karan Bedi of MX Player on clocking the highest revenue in a pandemic year