simran sabherwal STORIES

simran sabherwal

simran.sabherwal@exchange4media.com

Assistant Editor

Spotlight
‘AMAGI HAS GROWN MORE THAN 500% OVER THE LAST THREE-FOUR YEARS’
BY SIMRAN SABHERWAL
Interview
We are going into the festive season full throttle: Ajoy Chawla
BY SIMRAN SABHERWAL
Interview
UBER INDIA: RIDING ON SERVICE QUALITY AND SAFETY
BY SIMRAN SABHERWAL
Cover Story
STAR’S DREAM IPL
BY SIMRAN SABHERWAL
Interview
‘STAR JALSHA’S LEADERSHIP GAP WITH ITS NEAREST RIVAL IS NOW 149 GRPS’
BY SIMRAN SABHERWAL
CMO Interview
BRITANNIA: REALISING ‘HOMEPRENEUR’ DREAMS
BY SIMRAN SABHERWAL
Interview
OUR JOB IS TO HELP BRANDS TELL THEIR STORY: SUNITA RAJAN, CNN
BY SIMRAN SABHERWAL
Spotlight
THE WILD AND INNOVATIVE JOURNEY OF BRAND WILDCRAFT
BY SIMRAN SABHERWAL
Cover Story
THE BIG FREE DISH COMEBACK
BY SIMRAN SABHERWAL & TASMAYEE LAHA ROY
Spotlight
TITAN’S BRAND ZOYA: KEEPING THE SPARKLE ALIVE IN TESTING TIMES
BY SIMRAN SABHERWAL
CMO Interview
IMPERIAL BLUE: RAISING A TOAST TO MEN
BY SIMRAN SABHERWAL
Spotlight
ITC: RE-IMAGINING THE FROZEN FOOD SEGMENT
BY SIMRAN SABHERWAL
Interview
‘SULEKHA IS THE AIRBNB OF DIGITAL EXPERT SERVICE PROVIDERS’
BY SIMRAN SABHERWAL
More From Impact
THE INCREASINGLY BLURRING LINES BETWEEN THE CMO AND CTO
BY SIMRAN SABHERWAL
Cover Story
IMPACT 40 UNDER FORTY: THE GO-GETTERS
BY SIMRAN SABHERWAL

TOP STORY

‘DAIRY IS THE DNA OF OUR PRODUCTS’

Akshali Shah, Sr VP- Strategy, Sales & Marketing, Parag Milk Foods outlines the company’s strategy to capture a 10-15% share in the milkshake segment with its latest foray

WHY MX MEDIA IS BETTING BIG ON CONTENT AND TECHNOLOGY INVESTMENTS

‘WE HAVE AN AGGRESSIVE ROAD TO RECOVERY AHEAD’

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Abhijit Avasthi, Founder, Sideways Consulting with Neeta Nair, Associate Editor, IMPACT